Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Vas Strategies For Future Shyam
1. VAS in Indian Telecom Success Strategies to face the future challenges Shyam Mardikar Vice President – Network Services Bharti Airtel Limited
2. Application Voice is loosing it’s value … The Economist September 17, 2005 Financial Times February 22, 2006
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7. Aligning the value chain • Terminals and applications will dominate, not networks • Quality protection would means access restrictions/denial • Huge lack of knowledge on how and when to act in service control Value chain tomorrow Value chain today Value chain shift Value Terminal vendors Operators Equipment vendors Service providers
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9. Hosting communication needs From Enabling users to use the network To Being the hub through which ALL users access their friends and content?
10. User relevant content Content is being redefined from something pushed from the center of the network to something shared at the edge of the network Network
11. ‘ Next generation’ Services ? Maslow For NGN services ? Service Actualization Basic Needs Co-creation – Where user blends in the value chain as a part owner
12. Thank You Scalable and Service agnostic network Feature rich applications and services User experience enhancement by user participation and co-creation
