The document provides tips for optimizing listings on Google Places and generating QR codes. It recommends fully completing listings with business details, uploading photos and videos, and encouraging reviews to improve rankings. Regularly updating listings with offers, events and content keeps pages dynamic. QR codes can be used on marketing materials to easily share contact and product information on mobile devices. Overall the tips aim to maximize visibility and engagement on Google Places and drive traffic to local business websites.

1. Places
“Claim your Listings”
512 . 981 . 5053 . jaimefurtado@gmail.com

2. Click “Business Solutions”

3. Click “Google Places”

4. “Sign up” or use existing “Google Account”

5. Enter your phone number

6. Edit your listing or Add a new Listing

7. Fill in the required information

8. Google maps your locations

9. Enter “Keyword rich Description”
and 5 “Categories”

10. Edit your listing; “Service Areas”

11. Edit your listing; “Hours” &”Payment”

12. Add “Photos” & “Youtube Videos”

13. Click “Share” and copy the Youtube URL

14. “Authenticate” your listing

15. Places
“Optimization”
512 . 981 . 5053 . jaimefurtado@gmail.com

16. Login to your Google Places Account

17. Check your “Stats & Keywords”

18. Add an “Offer” to your listing

19. Enable “Offer” for Mobile

20. Promote your “Offer”

21. Get “Reviews” for your listing”

22. “Tag” your listing

23. Choose your “Tag”

24. Google Tags

25. Example Google Place Page

26. “Get Your QR Bar Code & Poster”
”Quick Response”

27. “QR Bar Code” (Quick Response)
• How could you use a QR code?
• Your business, no matter how small or large, could use QR codes in a
number of ways. You might auto generate one next to every product on
your web site containing all the product details, the number to call and
the URL link to the page so they can show their friends on their cell
phone. You could add one to your business card containing your contact
details so its easy for someone to add you to their contacts on their cell
phone.
Add them to any print advertising, flyer containing:
• Product Details
• Contact Details QR Bar Code for Spirit Reins Web site
• Offer Details
• Event Details
• Competition Details
• Coupons
• Twitter, Facebook ID’s
• Link to your YouTube video

28. “QR Bar Codes”
Link to free QR Bar Codes Generators:
Google search QR bar code generator

29. Search Engine Optimization
 1. Change the title tag to incorporate more keywords (remembering google only
displays the first 65 characters. Top 3 Keywords and Geographical area.
 2. Change the description tag and also incorporate more keywords using 1 sentence.
(Google only displays the first 150 characters. Use a call to Action)
 3. Try to put as much content "above the fold" as possible with keyword links
(anchor text) back into your website. (Do not use flash graphics)
 4. Add the address, city, state, zip and phone number to the top of every page.
Google looks for this now to help you move up in the google “7 pack“ (Google Places).
 5. List the geographical target areas you service in paragraph form on home page.
 6. Add alt tags and rename all images to incorporate keywords. So the images show
up on the google image search.
 7. Make sure to add a video above the fold and upload it to YouTube.
 8. Encourage clients to submit reviews about you on Google and high authority sites.
 9. Try to get as many backlinks into your site form high authority sites like
yellowpages.com, facebook, MySpace, BBB, twitter, blogs, YouTube and associations.
 10. Use social networking to generate more traffic to your business. Create accounts
on twitter, facebook, LinkedIn and link those pages to your website.
 11. Use analytics to examine your traffic and fine tune as needed.

30. Places Optimization
 1. Claim all your Google Places listings. If your business is already in Google Places then claim that listing,
if not create a new listing. (see Google places guide for more info)
 2. Supply Google with as much information as possible to give you a 100% complete listing. Business
Hours, Methods of Payment, Coupons, Descriptions, Categories Etc.
 3. Create an offer/s or coupon/s and enable it for mobile devices.
 4. Share an update on your place page. Make your place page dynamic by updating events, specials and
more every 30 days.
 5. Upload 10 relevant pictures to your place page. Google is now displaying the first image as a thumbnail
on the Google search page. Use your logo or relevant image.
 6. Upload at least 1 video to youtube and add the youtube video link to your place page.
 7. Your website can influence your place page search results. Add your address, city, state, zip and local
phone number in text form on the home page.
 8. Add your City & State to every “title tag” of your website. Make sure you have a “description tag” on
every page of your website.
 9. Google likes reviews. Encourage your customers to review you on these top 6 reviews sites; Google,
Yahoo, CitySearch, Yelp, InsiderPages, YellowPages and any niche related sites for your industry like
Kudzu, JudysBook, TripAdvisor, Zagat & Dine. Use QR Bar Codes to generate additional reviews.
 10. Incorporate your business keywords in your place page listings description and make sure to add “5”
relevant categories for your listing.