UX strategy is the intersection of UX design and business strategy. It’s a series of techniques that help product makers and stakeholders to derisk their product vision before it is released into the marketplace. But what of you aren’t working for some hip tech company but instead at a traditional enterprise with legacy systems, outdated processes and a siloed corporate structure? Using a healthcare industry business case, Jaime Levy will walk us through how she applied digital transformation strategy to drive innovative software development and an organizational culture shift to support it.

1. By @JaimeRLevy | 30 MAY 2018
“From UX Strategy to Digital Transformation”
Prague, Czech Republic

2. 2007: It felt like I was hitting a career wall being a wireframe monkey…

3. 2008: Then I got to work on my first “Discovery Phase”

4. 2009: And I watched the term “User Experience Strategy” emerge

5. 2010: So, I start a UX Strategy consulting practice

6. 2013: I insanely decide to write a book called “UX Strategy”

7. This required me to read a buttload of business books

8. THE FOUR TENETS OF UX STRATEGYSo I could really lock down a UX Strategy framework

9. Business Strategy is the plans, choices, and
decisions used to guide a company to greater
profitability and success.

10. Value Innovation can be accomplished by
focusing on the primary utility of a product and
making the experience of it an indispensable
aspect of how we live our lives.

11. Validated User Research is we focus our research
on a specific customer segment who have a
problem that needs to solved and we validate our
findings with measurable results.

12. Killer UX Design is accomplished when the product
interface allows its users/customers to easily
accomplish their goals with little resistance.
In a word, Killer UX design enables an experience that
is FRICTIONLESS!

13. You know what else I’d like to stick down a funnel?

14. Anyway, I had to figure out how to explain my numerous techniques

15. Technique 1: Validating a Value Proposition (using Provisional Personas)

16. Technique 2: Conducting Competitive Research and Analysis

17. Technique 3: Storyboarding Value Innovation

18. Technique 4: Creating Solution Prototypes for Experiments

19. Technique 5: Conducting Guerrilla User Research

20. Technique 5: Conducting Guerrilla User Research

21. Technique 5: Conducting Guerrilla User Research

22. Technique 6: Designing for Conversion (using a Funnel Matrix)

23. 2015: My book “UX Strategy” is actually released…

24. 2015-2018: UX Strategy starts gaining traction as a real practice

25. 2015-2018: I start touring the world doing talks and workshops

26. 2018: Search “UX Strategy” on LinkedIn and find 10k peoples…

27. 2018: But what was MY next move… the next level of UX Strategy?

28. Then I got this amazing offer from a potential client with badass tattoos

29. It was a DIGITAL TRANSFORMATION project. I had to buy more books…

30. And there were so many… so I just read the ones with the blue covers

31. But this one by author Lindsay Herbert is the BEST book of the batch!Digital Transformation Case Study

32. Three areas that have to be tackled:
1. Business model: How revenue is generated,
and how customers are acquired and retained
2. Customer experience: Core products and
services, and the processes by which customers
transact and engage with you
3. Internal processes: Ways of working,
operations, analysis, and decision making

33. Digital Transformation Case Study

34. Value proposition differentials
1. No late fees
2. Easy access (product comes to you)
3. Wider choice
4. Personalized recommendations

35. Value network differentials
1. Subscription pricing model
2. E-commerce website
3. Data assets and recommendation engine
4. Warehouse and mail distribution system
5. No retail costs!

40. So back to my story about tattoos, healthcare, data science, and puzzles

41. #1 - Build out a UI component library and UX template framework
* For confidentiality reasons, this above example is actually from Smashing Magazine’s story on General Electric

42. #2 Look across all new product acquisitions for role-based overlaps

43. #3 Create innovative early prototypes with disruptive business models

44. #4 Look at direct and indirect competitors at a PLATFORM-LEVEL

45. #5 Experiment with new ways of combining different puzzle pieces

46. With DIGITAL TRANSFORMATION initiatives, the sky is the limit

47. Just give the sticky notes a rest…

48. and try out some ugly spreadsheets for analytical thinking.

49. @JaimeRLevy on 30 May 2018 Prague, Czech Republic
#Děkuji
“From UX Strategy to Digital Transformation”