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Meditep. Corporate Dossier
1.
2. “Meditep: A bridge between scientific
research, clinical practice and society”
3. Welcome to Medical Marketing
Meditep integrates commercial and scientific initiatives with a goal to creativity and the presentation of
innovative and differentiated solutions. Meditep's unique focus is based on professionals with many
years of experience in different areas and levels, both in the pharmaceutical industry and throughout
the health sector. With the efficient complete management provided by Meditep, you will be at ease
knowing that professional experts are devoted to help you in your activity and that of your company.
For us in Meditep your project is our project. Our way of work places us on our customers' side. Only in
this way we can reach the emotional implication that fosters creativity and innovation. And only in this
way we can support our customers by contributing a differential added value to all the initiatives we
carry out together.
In Meditep we add:
scientific value to your commercial activity, and
commercial value to your scientific activity.
4. Who we are
Meditep was created to contribute a differential value to professionals and companies of the
pharmaceutical industry and the rest of the health sector. Our goal is to provide our customers
with better results and greater project yield. To reach this goal, we work with expert professionals
with years of experience in several fields that, with a global and encompassing vision, provide
the innovation and differentiation we aim in all our activities. We focus our efforts on Medical
Marketing: we believe that only through the combination of diverse elements and perspectives
we can provide innovative solutions that guarantee success.
““More innovation, more differentiation, more
results”
5. Who we are
… + advantages? Meditep aims at bridging together scientific
and clinical research with health care
In Meditep, we offer inclusive and complete
practice. This is obtained through an
management for every project in order to
improved communication and the inclusion
improve efficiency and contribute tranquillity
of research in clinical practice. In this
to our customers. We believe that only
way, clinical research can better focus on
through a direct and personal relationship
relevant aspects of medical practice while at
with a professional dedicated to your
the same time, health care improves
projects, our customers can obtain the
through the continuous training of its
confidence and reassurance that we work for
professionals.
his results, to reach his goals.
Additionally, we also want to improve the relation between clinical practice with patients, their
relational circles and the wider public. Through marketing with firms from the industry, your
products potential beneficiaries can have access to a truthful and educational information. At the
same time, through Clinical Marketing we favour accessibility and availability of clinical services
and professional research to potential beneficiaries among the public.
6. Who we are
Meditep is a privately owned company, based in
Malaga. The firm was created to provide
services that would add value to research,
clinical practice and the activities of health
related companies. Meditep works with
professionals from the research, clinical,
marketing and business intelligence areas.
Within the scientific research field, Meditep
specialises in the health sector. The preparation
and experience of Meditep's professionals allow
us to work in different fields and specialisms.
Nevertheless, we offer a special value in the field
of neuroscience, given our professionals'
considerable experience in this area.
Considering the preparation and experience of our professionals in diverse fields, Meditep
can offer a wide portfolio of services. We aim at offering an inclusive service that favours
communication with customers while securing a clear orientation towards specific goals.
7. Services
3.1 Research Services: In Meditep we are experts
in research. We offer qualification and experience in
every step of your project. We manage projects in
an inclusive way to obtain the best results, adapted
to your needs, and with the peace of mind that
comes from having specialised professionals. Also,
we add more innovation by contributing our own
clinical experience and that from the best
professionals
3.2 Marketing Services: In Meditep we specialise in
medical marketing. We work with professionals with
long experience in different fields of the
pharmaceutical industry and throughout the health
sector. For this reason, we can offer a more inclusive
vision and a greater differential value to your projects.
We implement comprehensive management so our
customers do not have to worry about anything while
we work for them and their companies.
8. Services
3.3 Business Intelligence: Meditep's prestigious
specialists work on improving your business
efficiency, helping your company to successfully
face the future, increasing marketing
efficiency, optimising sales, and improving market
access for your products. We develop well defined
strategies, adapted to your needs, always focusing
on rendering the best results for your business.
3.4 Clinical Marketing: In Meditep we want your
scientific and clinical activity to become widely
known and valued. For this reason, we offer you and
your firm a team of scientists and clinical and
marketing professionals, working under an inclusive
concept that we at Meditep describe as Clinical
Marketing. Our objective is to improve your activities
performance in your relation with your customers
9. Services
3.5 Events: In Meditep we specialise in
emotional marketing and the organisation of
events. Our team's experience and our
inclusive vision, centred on results, allow us to
contribute creativity, innovation and differential
value to all our initiatives. Additionally, we
provide our customers a creative space to
help them reach their objectives at meetings
and events.
11. 3.1 Research Services
In Meditep we are experts in the comprehensive management of research projects. We have a long
experience generating, developing, implementing and disseminating clinical studies. We have carried
out successfully differentiated and innovative research projects, from the first statement of doubt or
hypothesis to the final publication in seminars and international journals. And we can add years of
clinical activity and a close relationship with a wide range of professionals. As a result, in Meditep we
offer all the necessary services that your project requires to reach its goals.
12. “Meditep adds commercial value to your
scientific activity”
… + advantages? What else would you like
to get from Meditep?
In Meditep we understand the effort
necessary to carry out your research In Meditep we offer something else than
project, and the different knowledge technical research knowledge, something
areas that need to be covered for it to be else than the experience obtained by
successful. With Meditep, our working with a wide range of
customers' projects gain better professionals. What else do you need?
performance, a wider dissemination of We can get it!
results, more resources and greater
efficient management.
13.
14. The portfolio of services that Meditep offers to its customers include:
1. SCIENTIFIC SERVICES
This area includes services related to the knowledge of the scientific method together with clinical
knowledge and health care practice. Among others, it encompasses the following services:
1.1. Proposal for a Study Design Concept (SDC): objectives, resources and deadlines
1.2. SDC assessment by experts, either individually or within a scientific committee
1.3. Methodology adjusted to the objectives: design, statistics, publication plan…
1.4. Design of a Case Report Form, with a definition of variables
1.5. Scientific justification and assessment dossier based on present knowledge
1.6. Definition of the researchers profile and advice on their selection
1.7. Scientific preparation, on regulations and research processes
1.8. Scientific incident management: changes, protocol deviations...
1.9. Data review for analysis and preparation of statistical analysis
1.10. Final results report, with clinical and scientific assessment
1.11. Scientific communication in events: posters, presentation materials...
1.12. Article preparation and management of publication in scientific journals
1.13. Follow up and dossier of references and response to publications
15. 2. SERVICES FOR RESEARCHERS: SITE MANAGEMENT ORGANIZATION (SMO)
These services equip the research team with the necessary support, so they can focus on the
patients' clinical evaluation and assessment, satisfying professionally the remaining
requirements of clinical research. Among these services, we highlight the following:
2.1. Capture of studies adjusted to the researchers' interests and resources
2.2. Management of feasibilities and communication with promoters
2.3. Training of the research team (classroom-based and online)
2.4. Dissemination among the eligible population of information about clinical trials
2.5. Preparation of support materials for professionals and patients
2.6. Data management: collection, management and sending of data from the field
2.7. Supervision and consultation of the research team (in person and remote)
2.8. Communication tools for the research team and the promoter
2.9. Technological support and advice: research materials, IT…
2.10. Administrative support: collection management, documentation, databases…
16. 3. DEVELOPMENT AND MANAGEMENT OF RESEARCH PROJECTS
We cover from the statement of a doubt as a study objective to the dissemination of the results, with a
direct and exclusive communication with the customer. Among others, we include the following
services:
3.1. Methodological and scientific assessment (as described in section 1)
3.2. Biometrics: analysis plan, sample size, final analysis…
3.3. Capture of material and financial resources
3.4. Management of human, material and economic resources
3.5. Administrative management and regulatory process
3.6. Selection of researchers
3.7. Implementation in centres that include research training
3.8. Electronic CRF and clinical data management (described in section 4)
3.9. Technological and IT support of research materials
3.10. In-person and remote monitoring
3.11. Communication platform for researchers (described in section 5)
3.12. Medical writing: preparation of the study materials and publications
3.13. Publication management in journals and at presentation in events
17. 4. ELECTRONIC CASE REPORT FORM (CRF)
We have an online CRF for a safer, more reliable and more accurate data collection. It also allows us
to monitor the data and detect incidents immediately. It can be personalized and adapted to the needs
and resources of each customer. Some of its more outstanding characteristics are:
4.1. Pre-coding and data entry validation through automatic filters
4.2. Data quality control through random checks
4.3. Data Coding: ATC, CIE-9, MedDRA...
4.4. Graphic representation of analytical and clinical parameters
4.5. Visualization and edition of images and complementary tests
4.6. Individualized automatic alerts by mail
4.7. Management and communication of adverse reactions
4.8. Online monitoring of individuals, data and activity
4.9. Automatic writing of clinical reports
4.10. Sending of information through HTTPS, and SSL transactions
4.11. Confidential information: encrypted through own algorithms
4.12. Technical support for users through a personalised call centre
18. 5. ONLINE COMMUNICATION PLATFORM
We have developed an online platform to improve the communication, follow-up and information
monitoring of each researching team and of every study or project. This platform can be included in a
wider research net (Meditenet) or be implemented specifically for a single group or project on demand.
5.1. Creation of individual, group or project profiles
5.2. File management, with reading and download control
5.3. Forum, chat, video conference and virtual meetings for members
5.4. Webminars and e-learning tools
5.5. Task assignment and control
5.6. Complete activity monitoring, producing reports
5.7. Export option for all group and project elements
5.8. Technical and user's support by trained personnel
5.9. Possibility of including the customer's own applications
5.10. Multi-platform: Windows, Mac, Android, IPad, IPhone, Windows Phone…
20. 3.2 Marketing Services
In Meditep we specialise in medical marketing. We understand marketing in an inclusive
way, integrating different disciplines and expertise. This is especially important in the competitive
and complex environment of the health sector, particularly in the pharmaceutical field. In Meditep
we add value to marketing strategies and initiatives. We provide the solid scientific knowledge that
equips communication with clear and robust arguments. Our experience allows our customers'
messages and actions to successfully differentiate themselves from the competence. All of this
with innovation and efficiency as our motto.
21. “In Meditep, we add scientific value to your
commercial activity”
… + advantages? What else would you like to
get from Meditep?
In Meditep we know that we are living in
a constantly changing To present innovative
environment, where better results with a solutions, Meditep has a wide and
more efficient management are experienced vision. We get involved
demanded. We help turning this demand with the customer to offer a
into a competitive advantage. To do personalised service. What do you
so, we offer new approaches and need? We can get it!
innovative perspectives, giving your
projects an integral and professional
management.
22.
23. The marketing services portfolio has been specially designed for health care manufacturing
companies: pharmaceutical, biotechnologies, para-pharmacy, medical devices… Meditep contributes
to the added value in the orientation focused on medical marketing, integrating commercial, scientific
and clinical aspects.
1. STRATEGIC MARKETING
Including services related to the objective market study, positioning and health care product launching.
1.1. Scientific analysis of own and competition products
1.2. Strategic market research (see Business Intelligence)
1.3. Approach and assessment of specific groups of interest
1.4. Access to markets, pricing and reimbursements (see Business Intelligence)
1.5. Preparation of support materials to negotiate with health authorities
1.6. Competitive Intelligence (see Business Intelligence)
1.7. Scientific and clinical support of the launch plan and positioning
1.8. Training of the company's personnel in scientific and clinical aspects
1.9. Scientific training from a commercial perspective (emotional intelligence, motivational
cycle…)
1.10. Brand and product image development
24. 2. SCIENTIFIC-COMMERCIAL ACTIVITIES
Meditep designs and adapts a series of high value activities, both scientific and clinical, to reach
commercial goals. A commercial activity can generate scientific value, and a scientific activity can
contribute commercial value, if emanating from an inclusive vision and when developed by experts.
2.1. Study of the commercially relevant aspects of a pathology
2.2. Clinical research to assess therapeutic attitudes and the resources employed
2.3. Review of the scientific knowledge in key points relevant to strategic marketing
2.4. Scientific and clinical assessment of similar products from the competence
2.5. Post-authorisation and use product studies
2.6. Publication plan and scientific dissemination in line with the commercial strategy
2.7. Communication and dissemination of scientific material in population groups of interest
2.8. Organisation and coordination of consensus and experts' recommendations
2.9. Educational programmes for patients, their relatives and social groups
2.10. Audiovisual and multimedia materials for scientific dissemination
25. 3. MARKETING ACTIONS
Design, organisation, management or support of marketing actions. We integrate evidence and
scientific knowledge with actions of great commercial value. Among the many possible
services, we just mention the following:
3.1. Organising groups of experts (advisory boards)
3.2. Assessment of marketing strategies in the objective targeting of customers
3.3. In-person or online training of commercial teams in pathology and products
3.4. Organisation of events (see Events) for internal and external customers
3.5. Emotional marketing strategies adapted to the scientific and health care
environment
3.6. Scientific and clinical support of marketing materials
3.7. Marketing 2.0 addressed to objective customers or groups of interest
3.8. Initiatives to raise social awareness about pathologies or specifically affected
groups
3.9. Audiovisual productions in different formats for groups of interest
3.10. Online platforms for the communication and dissemination of scientific content.
27. 3.3 Business Intelligence
Meditep's professionals work to improve your company's results. Through Competitive Intelligence
strategies our customers can manage successfully their future. We work optimising sales results
and implementing successful marketing initiative, helping our customers to understand the market
and finding new business opportunities. We have experts in market access for your
products, helping to establish and implement pricing and reimbursement strategies through the
active management of patients, professionals, managers and public institutions.
28. “In Meditep we work to increase your sales”
… + advantages? What else would you like to
get from Meditep?
Meditep works so your company Meditep is a team experienced in
increases sales and improves results. different knowledge areas and with a
To do that, we have a multidisciplinary long history in the pharmaceutical
team with great experience in and health care industry. Tells us
Competitive Intelligence, strategic how we can help you to obtain the
market research and market access, results that you are looking for.
pricing and reimbursement.
29.
30. Meditep's Business Intelligence service portfolio is directed to health care companies, mainly firms from
the pharmaceutical and clinical services industry. The services we offer to our customers include:
1. STRATEGIC MARKET RESEARCH
We work to optimise sales results and marketing efficiency. We aim at understanding the market, transmit
message value, implement successful marketing actions and find market niches that increase the
company sales.
1.1 Online and personal interviews
1.2 Product concept test
1.3 Omnibus survey to pre-established targeted groups of patients
1.4 Expert focus group
1.5 Launch study
1.6 Market assessment
1.7 Business development of opportunities and unmet needs
1.8 Design of new product profiles
1.9 Brand tracking
1.10 Identification of key clinical trial end points
31. 1.11 Assessment of a product competitive impact
1.12 Forecasting product performance
1.13 Customer tracking and results analysis
2. MARKET ACCESS, PRICING AND REIMBURSEMENTS.
We help in the market access of products by establishing price and reimbursement strategies through
the active management of patients, health care professionals, managers of medical institutions and
public health agencies, planning strategies and interventions, and helping in their implementation. In
all cases, with the help of experts in each field.
2.1. Concept and positioning test, depending on the product development stage
2.2. Assessment of future competitive scenarios
2.3. Global pricing strategy
2.4. Market price research
2.5. Product positioning and launch
2.6. Market access strategy
2.7. Reimbursement strategies
2.8. Price optimisation studies
32. 3. COMPETITIVE INTELLIGENCE.
We advise companies to manage their future successfully.
3.1. Marketing activities
3.2. Organisation of strategy meetings
3.3. Regulatory strategy and management
3.4. Product launch plan
3.5. Industrial strategic management
3.6. Branding (brand creation and image)
3.7. Generic and biosimilar manufacturers
3.8. Media management
3.9. Management of the customers' social networks
34. 3.4 Clinical Marketing
Meditep has developed this new concept so your clinical and scientific activity yields a higher
performance. We have a team of professionals with long experience in research, clinical practice, and
strategic and operative marketing. Working with an inclusive concept, we offer efficient marketing that
allows the differentiation of your activities from those of the competence, when approaching your
target groups, being patients, doctors or the scientific community. We help you to develop your
position in the market, creating a strategic plan and designing the necessary actions to secure
success.
35. “In Meditep, you get more innovation and
creativity”
… + advantages? What else would you like to get
from Meditep?
In Meditep we have professionals with
experience in clinical and research In Meditep we want that your clinical and
activities, marketing and Business scientific activity helps you to grow and
Intelligence. Also, our partners specialise improve your results. Tells us what your
in research funding, digital objectives are and we will present you an
marketing, audiovisual production, etc. All individualised plan to reach them.
our professionals are dedicated to your
project, offering a personalised attention
and efficient management.
36.
37. The services portfolio that Meditep defines as Clinical Marketing includes:
1. STRATEGIC MARKETING FOR CLINICAL ACTIVITY AND RESEARCH
This area includes services dedicated to the establishment of a customer adapted strategy. This customer
can be a professional, a group, a public body or a healthcare company. Starting from the customer's
goals, and adapting to available resources, we offer, among other, the following services:
1.1. Business Intelligence focused on the health care sector (see section 3)
1.2. R+D+I strategy:
1.2.1. Competitive diagnosis
1.2.2. R+D+I strategic plan
1.2.3. R+D+I project conceptualisation
1.3. Funding R+D+I
1.3.1. Public and private fundraising, national and international
1.3.2. Tax deductions by R+D+I, environmental or assignment of patents
1.3.3. Submission of proposals
1.3.4. Lobbying with funding organisations
1.3.5. Corrections and assessment tracking in competitive bidding
1.4. R+D+I management
1.4.1. Support and coordination during proposal or project presentation
1.4.2. Resource and budget estimate
38. 1.4.3. Management of consortium and bilateral agreements between partners
1.4.4. Communication and negotiation with funding organisations
1.4.5. Partnership coordination
1.4.6. Communication with funding body
1.4.7. Report preparation and follow-up, reviews and financial accountability
1.4.8. Certification systems for R+D+I management
2. ACTIVITY DISSEMINATION WITHIN THE HEALTH CARE FIELD
Through these services, our customer's clinical, scientific and research activities are better known and
valued by the groups of interest. In turn, new cooperation and support opportunities are generated with
other organisations, associations, colleagues…
2.1. Presentation of the activity individually to CROs, pharmaceutical companies, scientific
societies, research teams…
2.2. Dissemination of the customer's activity in specialised events
2.3. Management and selection of collaborative projects adapted to the customer
2.4. Organisation of meetings, seminars and events with groups of interest
2.5. Brand creation or reinforcement (Branding) within the health care community
2.6. Social media and professional network management (Research Gate, DocCheck…)
2.7. Own network of clinical researchers and promoters (Meditenet)
2.8. Profile inclusion and management as expert consultants
2.9. Dissemination of the activity among colleagues according to areas of
interest, geography…
2.10. Communication of clinical trials to the health care community
39. 3. COMMUNICATION WITH SPECIFIC GROUPS OR THE GENERAL PUBLIC
These services give to our customer's clinical, scientific and research activity the appropriate
recognition and value among population groups (by pathology, geographical areas…) or by the
general public.
3.1. Market studies on the general public or on specific population groups
3.2. Creation of professional brands (Naming and Branding)
3.3. Brand image development and corporate identity manuals
3.4. Personalised and adapted 2.0 communication strategy
3.5. Social media and professional profile management
3.6. Specific eBusiness, eCommerce, eWork designs
3.7. Preparation of audiovisual and multimedia marketing materials
3.8. Dissemination and communication of clinical trials among social groups of interest
41. 3.5 Events
Meditep has a team specialised in medical marketing, offering differential solutions. With our
professionals, that have a long and varied experience, your events and initiatives will have the
impact you expect on your customers, with the added value of differentiation and efficiency. In
Meditep we look for innovation through creativity and emotional marketing, integrating new
technologies and audiovisual resources. We manage all events in an inclusive and
comprehensive way, giving you tranquillity while reaching your objectives.
42. “Meditep: más innovación y más creatividad”
… + advantages? What else would you like to get
from Meditep?
Meditep has one of the most exclusive
meeting and event space, with all the Meditep's goal is that all our customers
necessary resources to fulfil your goals. We reach their objectives. Let us know what
offer a large multi-purpose room in Madrid you intend with your events and
city centre, clear and well lit, prepared to initiatives and we will offer you
improve the results of all your meetings and innovative and differential solutions.
events.
43.
44. Meditep's services portfolio includes the organisation, management and cooperation in different types
of events. We have our own meeting space, designed by professionals to obtain a better performance
and efficiency in meetings and seminars.
1. ORGANISATION OF CONGRESSES AND SEMINARS
In Meditep we are very experienced in the organisation of congresses of different types and reach:
local, regional, national and international. We specialise in the scientific and medical field, and present an
innovative approach.
1.1. Design and planning of congress and communication conferences
1.2. Dissemination and publicising of events among groups of interest and targeted customers
1.3. Creation and management of websites, as well as a mailing strategy development
1.4. Fundraising and management of financial resources and sponsors
1.5. Selection and preparation of venues and audiovisual resources
1.6. Comprehensive management: administration, suppliers, customers, logistics, finances…
1.7. Scientific secretariat, including support and communication with speakers
1.8. Assessment and evaluation of communication proposals, presentations and posters
1.9. Reception and management of inscriptions
1.10. Preparation and review of the presentations scientific materials
45. 1.11. Management of travel, accommodation and transportation for speakers and attendants
1.12. Assistance and support personnel during the event
1.13. Written, audiovisual and multimedia materials about the event and its contents
1.14. Dissemination of the congress results and its scientific contents
2. MEETINGS WITH WORK GROUPS AND PRESENTATIONS
If your event aims at obtaining the best results with the greatest efficiency for your work group, or if
you plan to carry out a presentation to your customers, we can offer the following specific services:
2.1. Our own and exclusive space, prepared to render the best meeting efficiency. We have a
large and clear space adaptable to your needs, that can even change its disposition and resources
during your meeting
2.2. Design and planning of spaces and schedules according to your needs and objectives
2.3. Preparation of support materials for workshops and presentations
2.4. Adaptation of resources for press conferences and media presentation
2.5. Management of transportation, accommodation, meals…
2.6. Support of TeamBuilding activities
46. 3. TRAINNING ACTIVITIES
Training requires a specifically designed and dedicated preparation to obtain a most effective and
higher performance of the sessions. For this reason, in Meditep we adapt some specific services:
3.1. Event design and planning according to its goals and attendance
3.2. Choice and management of spaces, audiovisual resources and support materials
3.3. Organisation of the transport and support of speakers and trainers
3.4. Preparation of specific materials before, during and after the sessions
3.5. Audiovisual and multimedia production for the training sessions
3.6. Online communication platform for activities before the session
3.7. Post-event follow up with e-Learning resources
47. Meditenet
Meditenet is a network of researchers that aims to encourage research through the collaboration of
all involved parties. We have a clear vision: research must be integrated in the daily activities of
those that can help to improve it, and that can also benefit from it. Our mission is to favour
collaboration between all parties taking part in research and equip them with the necessary
resources so they concentrate in their main activity.
We group these resources in 4 basic areas:
Information: managing and adapting available information
Knowledge: supporting training and access to experts
Communication: offering a modern and specific platform
Support: providing specialised resources and professionals
Meditenet.com is an online communication platform for researchers that includes the following tools:
48. Publish information
Project
dissemination Inlcude own apps
Link to external
resources
Notice
board
Private Communicati
Own apps
on group
communication Cloud storage
Information Project
sharing Meditenet management
.com
Online Resource
training management
Webminar
s Bidirectional
communicatio
e-Learning
n
Chat
Video conferences
Virtual meeting
50. Partners
Invertium is a group of private investors dedicated to
find financial and social profitability by participating in
corporate initiatives.
Drivium helps organisations to speed up and maximise
business performance through innovative management
models and methods, and by implementing successful
R+D strategies.
Tekium offers solutions to make business in the
digital world: corporate management systems, e-
business & ecommerce and technological
consultancy.
Focus On Gov is an international company offering
strategic support and consultancy to
corporations, governments, political
parties, candidates and organisations from civil
society.
51. Partners
Lubeck Científica specialises in Operative and Emotional
Marketing, and in the organisation of medical congresses
and training courses. In Lubeck Científica innovation and
creativity are our strong points.
Lubeck99 is a marketing company where innovation and
creativity are our strong points. We have one of the more
exclusive spaces for the celebration of meetings and
events.
Pizzel Estudios studios specialised in animated 3 D
productions, virtual recreation, interactive games and
stories for multi-platform (TV, web, cell phones, tablet...)
with publicity, corporative, educational or communicational
purposes.
Forma Animada is a producer of graphic
design, audiovisual and digital products that specialises in
promotional and educational productions
(audiovisual, web, apps, etc.). It is the firm responsible for
MEDITEP's corporate image, logo and website.
