Presenting #raceglass, a racing & fitness app for Google Glass
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Plan for potential Google Glass fitness app
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Presenting #raceglass, a racing & fitness app for Google Glass
- 1. RACING IS HARD ENOUGH. ADD BULKY TECHNOLOGY AND IT’S EVEN HARDER. See the road ahead. Track your stats. Be inspired.
- 2. #RACEGLASS
- 3. TEAM Jaime Riccio Andi Baldwin Tom Burnham Carolyn Jannetti Deola Adebiyi
- 5. RUN CYCLE
- 6. TRAIN RACE
- 10. DEMO
- 11. COMPETITION Features Hands free ✔ Elevation ✔ ✔ ✔ Pace ✔ ✔ ✔ ✔ Distance ✔ ✔ ✔ ✔ Heart rate ✔ ✔ Calories ✔ ✔ Social ✔ ✔ Online Community ✔ ✔ Instant feedback ✔ Eyes on road ✔
- 12. ROLLOUT
- 14. ROLLOUT
- 15. Our Product RaceGlass is an application for Google Glass and will be available to purchase through the Google Glass app store. It will be an incredibly user-friendly app that will offer suggested training routes, provide numerous stats (distance, time, pace, incline/grade, current place in race, and an option for social interaction (via visual Twitter stream on Glass screen or audio reading of messages). Our Team Our Vision RaceGlass believes in racers. We want to help everyone be the best racer they can be – this means being prepared, being safe, and having fun! We want to give racers the support that will help them improve their performance, keep them safe on the road, and allow them the opportunity to stay in touch with their fans while racing – it can now be social! Racers will be able to receive support from friends and family during the race and track the location of friends in the race. RaceGlass hopes to encourage more people to start racing when they recognize how safe and fun it can be! Jaime Riccio Co-founder Tom BurnhamCarolyn Jannetti Deola AdebiyiAndi Baldwin Co-founder Race Safe. Race Social. #RaceGlass. It’s just what I need for my clients, and it’s got everything I’d want for my own training. - Reem Jishi, Personal trainer and world-class cyclist
- 16. STATUS AND MILESTONES Current status: Prototype tested Milestone 1 • App designed – November 2013 Milestone 2 • Prototype – December 2013 Milestone 3 • Kickstarter – early 2014
Notes de l'éditeur
- Safety – keeping eyes on road is key Carrying bulky devices weighs you down Using multiple apps is no fun Explain the pain you solve or opportunity you exploit
- 3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
- Cycling & Running Training mode Elevation/Grade Reroute Race mode Social Streaming encouragement Voice capabilities One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description. Social: Twitter; future Instagram
- Cycling & Running Training mode Elevation/Grade Reroute Race mode Social Streaming encouragement Voice capabilities One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description. Social: Twitter; future Instagram
- Cycling & Running Training mode Elevation/Grade Reroute Race mode Social Streaming encouragement Voice capabilities One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description. Social: Twitter; future Instagram
- Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual jogger Potential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race events Partnerships: Garmin - heart rate monitor, training partner, Nike – training, community Ironman – sponsorship Partner w/ races to get finish times, map routes
- Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual jogger Potential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race events Partnerships: Garmin - heart rate monitor, training partner, Nike – training, community Ironman – sponsorship Partner w/ races to get finish times, map routes
- Access to Google Glass to test in beta state Partnership opportunities Nike, Garmin, Ironman Potential market growth from athlete to casual jogger Potential for international usability Maintain through: Nurturing relationships with training groups, fitness organizations & race events Partnerships: Garmin - heart rate monitor, training partner, Nike – training, community Ironman – sponsorship Partner w/ races to get finish times, map routes
- “Okay glass, race mode” “Okay glass, re-route” “Okay glass, map” – “Okay glass, hide map” …Or tap… (red dot) Race mode: finish for other app users, live twitter feed of ppl cheering you (your handle + race name), set to auto-tweet progress/finish (yellow dot) re-route mode
- Forecasts predict large-scale adoption of wearable tech (Davies, 2013) Look to smartphones: Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT) 15.5 million running event finishers in U.S. (RunningUSA.org) Rapid market growth Health/fitness app growth No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- Forecasts predict large-scale adoption of wearable tech (Davies, 2013) Look to smartphones: Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT) 15.5 million running event finishers in U.S. (RunningUSA.org) Rapid market growth Health/fitness app growth No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- Forecasts predict large-scale adoption of wearable tech (Davies, 2013) Look to smartphones: Apps like #raceglass will be part of similar adoption 550,446 USAT-registered triathletes in U.S. (USAT) 15.5 million running event finishers in U.S. (RunningUSA.org) Rapid market growth Health/fitness app growth No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- BUSINESS MODEL Sell through Google Glass app store Paid app $10 Similar products cost hundreds Updated features, premium upgrade available Where are you now? What are the next 2-3 big milestones?