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Similaire à Experiential digital culture 110225
Similaire à Experiential digital culture 110225 (20)
Experiential digital culture 110225
- 1. RAMESH JAIN
JAIN@ICS.UCI.EDU
(FACEBOOK, TWITTER: JAIN49)
WITH
SEVERAL COLLABORATORS
Digital Culture: ASU © Ramesh Jain 1
- 2. Evolving Culture
Excellence of taste in the fine
arts and humanities, also known as high culture
An integrated pattern of human knowledge,
belief, and behavior that depends upon the
capacity for symbolic thought and social
learning
The set of shared attitudes, values, goals,
and practices that characterizes an
institution, organization or group
Digital Culture: ASU © Ramesh Jain 2
- 6. The Story of Human Civilization
is the Story of Experiential
Communication among Humans.
Sharing Experiences
Re-living Experiences
Recording Experiences
Learning from Experiences
Digital Culture: ASU © Ramesh Jain 6
- 11. Gutenberg: Major Event in Cultural
History
It changed the world in many ways.
Gutenberg’s legacy still lives.
I see the new era beginning now.
Digital Culture: ASU © Ramesh Jain 11
- 18. Computing 1: Data
Main applications:
Scientific and engineering
Business
Users:
Sophisticated
Expected to be trained
Digital Culture: ASU © Ramesh Jain 18
- 20. Computing 2: Information and
Communication
Main applications:
Information
Communication
Users:
Common people in ‘developed world’
Easy access using keyboards
Digital Culture: ASU © Ramesh Jain 20
- 22. Communicating Experiences:
Spatial and Temporal
Inventions Application Impact
Languages Communicate symbolic experiences
Written Languages Record Symbolic experiences (time)
Paper Portability (space)
Most influential
Print Mass distribution (time and space)
Invention in history so far.
Telegraph Remote narrow communication (space)
Telephone Remote analog communication (space)
Radio Analog broadcasting of sound (space)
Television Combining two senses – media (space)
Recording media Photos, audio, video (time)
Digital processing Machine enhancement and processing
Future of
Internet Interactive Multimedia communication
Communication
Digital Culture: ASU © Ramesh Jain 22
- 23. Computing 3: Experience
Main applications:
Experiential communication
Experience management
Users:
Humans
No language issues
Digital Culture: ASU © Ramesh Jain 23
- 24. Mary Had a Little …
Digital Culture: ASU © Ramesh Jain 24
- 25. Evolution of Web:
Documents to Data
Document created by Humans.
Text, Music, Movies
Data collected by Humans
Photos, Audio, …
Digital Culture: ASU © Ramesh Jain 25
- 27. Then and Now: Same People
Digital Culture: ASU © Ramesh Jain 27
- 28. New Generation
What the heck is this, Nana?
Digital Culture: ASU © Ramesh Jain 28
- 30. Maureen Dowd in NYT
We watch in awe as revolutions
somersault through the Middle
East. We see instantaneous
digital communication as a
weapon against oppression and,
in the hands of tyrants who tap
into its power, as a weapon for
oppression.
Digital Culture: ASU © Ramesh Jain 30
- 32. FINALLY -- Beyond Gutenberg
We’re at the beginning of a new era for social
Internet innovators who are re-imagining and
re-inventing a Web of people and places,
looking beyond documents and websites.
John Doerr, Partner, KPCB
Digital Culture: ASU © Ramesh Jain 32
- 33. Evolution of Web:
Documents, Data, Events
Document created by Humans.
Text, Music, Movies
Data collected by Humans
Photos, Audio, …
Events happen.
Most documents describe events and objects in
those.
Most data is collected for events.
Digital Culture: ASU © Ramesh Jain 33
- 34. Events take place in the real world.
Events result in Data and Documents
Digital Culture: ASU © Ramesh Jain 34
- 35. Tsunami 2004
Experiential Data
Visualization using data Reports on the event
Digital Culture: ASU © Ramesh Jain 35
- 36. Events
are
‘Connectors’
Events
create
‘Context’
People
Structural
Temporal
Things
Places
Causal
Time
Spatial
Experiences
Experiential
Informational
Events
Digital Culture: ASU © Ramesh Jain 36
- 37. Facebook and Twitter
Reporting events as micro-blogs
Massive collection of events.
Facebook reports 20 Billion updates
– 3 Billion Photos –
each month.
Digital Culture: ASU © Ramesh Jain 37
- 39. Events usually cause domino effect.
Does the flap of a butterfly’s wings in Brazil set off a
tornado in Texas?
Digital Culture: ASU © Ramesh Jain 39
- 40. From Micro Events to Situations
FROM TWEETS TO REVOLUTIONS
Digital Culture: ASU © Ramesh Jain 40
- 42. Lets Consider Three different
scenarios
Personal Media Management
Memories for Life; LifeLog, …
Situation Detection and Control
Real Time Web
Middle of the Pyramid
Bringing the digital dividend to all people
Digital Culture: ASU © Ramesh Jain 42
- 43. We are in the midst of the greatest
Media Explosion.
Digital Culture: ASU © Ramesh Jain 43
- 44. Dealing with Photo Explosion
3 Billion Photos uploaded on Facebook –
every month.
We know that most people in the world are
not yet addicted to the Web, but do take
photos.
Digital Culture: ASU © Ramesh Jain 44
- 45. Sudden Burst of Attention
Hundreds of new companies
Instagram, PicPlz, Path, …
iPhoto, Picasa, Flickr, …
Hottest area in VC community
Digital Culture: ASU © Ramesh Jain 45
- 47. Meta Data for photos = Event Data
Digital Culture: ASU © Ramesh Jain 47
- 48. Urgent Challenge: Real Time Web
Result of exponential growth in
connectivity and sensors.
Digital Culture: ASU © Ramesh Jain 48
- 49. Micro-blogs: Twitter
Each Tweet:
Used to be: What are you doing
Now it is: What’s happening
Really an event reported by Humans
Can associate experiential data along with
information.
Time and location associated with each
Tweet
Digital Culture: ASU © Ramesh Jain 49
- 50. Micro-events:
Sensors detecting and chirping
(broadcasting) events
Billions of disparate kinds of sensors being
placed everywhere.
Each sensor detects ‘basic events’ and
broadcasts it in a simple form.
Develop a system to process these micro-
events and make them useful.
Digital Culture: ASU © Ramesh Jain 50
- 51. Situation Detection and Control
Inform
ation
Aggregation Situation Alerts
and Detection
Composition
Queries
Digital Culture: ASU © Ramesh Jain 51
- 52. Emage: Event Image
Divide space (world) into small Pixels of
appropriate size.
Assume that each event is a particle of a
specific type. Create a Social Image for
specific type of events.
A time-ordered sequence of these emages will
be similar to a video representing spatio-
temporal changes in events of that type.
Digital Culture: ASU © Ramesh Jain 52
- 54. iPhone
Spatio temporal variation: Event detection
Digital Culture: ASU © Ramesh Jain 54
- 56. Swine flu social image and its
segmentation
into ‘high’ and ‘low ’activity zones.
Digital Culture: ASU © Ramesh Jain 56
- 57. Situational Recommendation System
Macro situation
Alert Level=High
Date=12/09/10
Micro event Situational
Control Action
e.g. “Arrgggh, I controller
“Please visit
have a sore
nearest CDC
throat” • Goal
center at 4th St
(Loc=New York, • Macro Situation
immediately”
Date=12/09/10) • Rules
Level 1 personal threat + Level 3 Macro threat -> Immediate action
Digital Culture: ASU © Ramesh Jain 57
- 58. Dream: Web for the
Middle of the Pyramid
Digital Culture: ASU © Ramesh Jain 58
- 59. For the first time in human history, more than
75% living people are using a device: Mobile
DigitalPhone.
Culture: ASU © Ramesh Jain 59
- 61. Highest
Life Needs
Basic
Health Education Agriculture Social
Digital Culture: ASU © Ramesh Jain 61
- 62. Most attention by
Top 1.5 Technologists – so far.
Billion
Middle 3 Billion Middle of the Pyramid
(MOP):
Ready, BUT …
Bottom 2 Billion
Not Ready
Digital Culture: ASU © Ramesh Jain 62
- 65. Personalized Help for Everybody
Meeting Basic Needs
Using Natural Technology
Centered around every
INDIVIDUAL.
No Country Left Behind
Digital Culture: ASU © Ramesh Jain 65
- 66. Thanks for your time and attention.
For questions: jain@ics.uci.edu
Digital Culture: ASU © Ramesh Jain 66