When you want to put 2020 behind you, and regain lost ground in 2021, you need to hire professional SEO services in India that can help to be laser-focused on the right SEO strategies for this year.

1. SEO For 2021 – The Three Basic
Fundamentals - Jain Technosoft
With the COVID-19 pandemic having meddled with our lives so
significantly, things have changed to a great extent in every way –
the way we work, the way we interact, the way we shop, the way
we trade, and everything else. To cope up with all these changes,
when you’re planning up SEO for the year ahead, you need to
adapt certain changes in SEO tactics too. Instead of the flashy
tactics and hyped-up SEO trends, you need to focus on the core
principles of optimizing for search. The three basic principles for
SEO this year are – technical SEO, content, and active link
building; and it is advisable that this year, you build a sustainable
SEO strategy on these time-tested three fundamental pillars.
Technical SEO
Page load time, visual stability, and first input delay are the three
objective metrics that Google is all set to measure page
experience through, with the release of its Core Web Vitals
algorithm update that is to release in May. These signals are about
the technical barriers that might prevent users from enjoying the
content shared on a page, rather than the content that is on the

2. page. This will make good technical SEO an important aspect for
every optimization activity.
Content
Content has been king, and still remains to be. This is because
content is what can help answer questions and clear doubts.
Crafting content that is user-centric and consistently offers
specific, unique, and helpful solutions is the best way to be found
in SERPs. But, with millions of Web pages coming up every day, it
is even more important that your content matches precise search
intent, to be able to cut the noise. With such focus on content,
engaging customers with valuable information, and bringing on a
smooth path to conversation, becomes easier.
Active link building
Active link building can prove to be a traffic-boosting
powerhouse, and maintaining it consistently is a cherry on the
cake. This is because google can determine your content’s
expertise, authoritativeness, and trustworthiness (that is E-A-T
(https://www.jaintechnosoft.com/blog/is-google-e-a-
t-a-ranking-factor) in short) by measuring its distance from
reliable and high-quality websites or pages. This makes link
quality more important than link quantity. But, in order to be able
to gain such quality links, one needs patience and time invested to
build relationships with trusted sources that can help drive
organic traffic to your site, while also boosting authority signals.
Nevertheless, never every try to “trade” links; this will be a black
hat SEO technique, bringing you results you wouldn’t want from
Google!

3. Having a trusted SEO partner can help you use the above three
tactics to the maximum, and in the right manner, to avail the right
benefits. Investing in SEO the right way can promise great
business in the year ahead, after all the ups and downs you might
have faced in 2020. Embrace long-term SEO strategies built on a
solid foundation of fundamental practices to organically lead
customers to you; and this can be done better by hiring
professional SEO services in India.
For more Information: https://www.jaintechnosoft.com/