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Promotional Products and Social Media: The Big Picture

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Mark Graham
Mark Graham

An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities. Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.

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Web Marketing And Social Media For Distributors Mark Graham January 2010 Image credit http://www.flickr.com/photos/matthamm/2945559128
 
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www.stoptrunkslammers.com
In the next 90 minutes … ,[object Object],[object Object],[object Object]
A Social Media Primer ,[object Object],Image credit http://www.flickr.com/photos/matthamm/2945559128
Why Invest in Social Media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Basics ,[object Object],[object Object],[object Object]
blog.epromos.com
brandedmatters.com
swag20.com
Product Comments and Ratings ,[object Object],[object Object],[object Object]
 
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Proactive Sales Opportunities
Fan “shout-outs”
 
Fan “shout-outs”
Pitching for business (not sure I personally like this approach, but you get the drift)
Effective PR Tool/Damage Control
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“ Bridging the gap between all generations of Promotional Product professionals”
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The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Trust + Community = ROI ,[object Object],[object Object]
BE WARNED! Social Media is not for everyone. ,[object Object],[object Object],[object Object],[object Object]
 
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RESOURCES (Web Sites) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources (Books) ,[object Object],[object Object],[object Object],[object Object],[object Object]
@RIGHTSLEEVE

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