An overview of topics to consider when marketing in the face of recessionary pressures. Broad knowledge that will be valuable to a variety of industries and businesses.
19. The Cob Content: Eric Whittington ( [email_address] .com ) Godin, S. Tribes, 2008, Penguin Group Inc., New York http://www. mpdailyfix .com/2008/11/statistics_on_advertising_duri.html http://www. motionlab .co.uk/blog/10-points-to-marketing-in-a-recession/2009/08/ http://en-us. nielsen .com/main/insights/consumer_insight/issue_15/new_product_innovation http://www. bnet .com/2403-13241_23-309291.html http://www. trendwatching .com Roberts, K. Lovemarks, The Future Beyond Brands, 2004, Powerhouse Books, New York Images: http://www. flickr .com/photos/seatbelt67/ http://www. flickr . com/photos/spaceageboy/ http://www. flickr .com/photos/83318973@N00 http://www.veer.com
20. 8th Idea Jake Yarbrough 817-475-2212 [email_address] www.8thidea.com Facebook: http://www.facebook.com/8thidea Twitter: @jakeybro Instant Business Card?: Text “jakeybro” to 50500
Notes de l'éditeur
Swiss Netgranny (http://netgranny.ch) is a collective of 15 grannies recruited by Swiss fashion label Tarzan (http://www.tarzan.ch). The grannies knit socks on demand and sell them online. Customers can choose their favorite granny by picture, pick the color of their socks, or opt for a granny ‘surprise’ design. It will take a granny approximately two weeks to knit a pair of socks, which costs EUR 26, delivery included. My DNA Fragrance ( http://www.mydnafragrance.com) makes individual fragrances for each one of their clients by incorporating their clients’ DNA. The company sends their customers a home swab kit to collect the DNA sample, which they then use to create the perfume. My DNA Fragrance insists that the privacy of their clients’ DNA is never compromised (they’ll only keep customers’ DNA on file for future orders). The one time DNA swab and lab test costs USD 99.99, and a 4oz. bottle costs USD 89.99 for women and 59.99 for men. Heck, even reading about this will spawn some good stories…