The Democratization of Advertising
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The document discusses how advertising must evolve to keep up with changes in technology and consumer behavior. It argues that advertising needs to move beyond traditional companies and become media and technology companies. It provides examples of how some companies have started this evolution by using new tools and platforms, questioning the status quo, and opening up their communication.
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The Democratization of Advertising
- 1. The Democratization of Advertising JasonKeath.com
- 2. Santa Claus is Real
- 3. YES Kids Love Santa.
- 4. Mostly
- 5. YES Adults Love Santa.
- 6. EVEN Dogs Love Santa.
- 10. Psst. Santa = Advertising Just go with it.
- 11. Santa needs A New Sleigh
- 12. Maybe even a New Suit
- 13. OK Enough Bad Metaphors
- 14. WHAT Does All This Social Media Crap Mean for Advertising?
- 15. Long Story Short… Advertising MUST CHANGE
- 16. The Audience is Bored
- 17. They are Sheep No More
- 18. It is Now About Community
- 20. They Want to be Involved
- 21. WHERE Should Advertising Evolve?
- 22. Consumers Are The Advertisers. The Media Channels. The Content Producers. Empowered.
- 23. STOP Being An Advertising Company
- 24. START Becoming A Media Company
- 25. START Becoming A Technology Company
- 26. Train companies. Don’t just train companies, reinvent them. Remove silos. Hire social experts. Build communities. Stop being the middle man. Start connecting brands to new opportunities. Experiment. Create media. Own media outlets. Teach media. Build
- 28. Compare Old and New Twitter vs. NY Times Enough Eye Balls For You?
- 29. Question the Status Quo
- 30. Old Ideas with New Tools Endorsements, influencers, and free samples...
- 32. Mindcomet Sent Blogs to Space
- 33. Pepsi Innovates at Events
- 34. Fallon Built Social Software
- 35. BestBuy Opens Silos With Twitter Service
- 36. Dachis Opens their Communication
- 37. HOW Are You Changing the Future of Advertising?
- 38. Thank You JasonKeath.com SocialFresh.com @jakrose
Notes de l'éditeur
- -Retweet -@replies -Praise others -Introduce others -Use Twitter Search (http://search.twitter.com) to find people talking about the things YOU talk about, and follow them!
- -Collaboration -Hashtags -Chats -Surveys -Questions