What in The World?
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The opportunity for technology startups in the global market
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What in The World?
- 1. what in the world? tech goes global & what it means Jalak Jobanputra/@jalak Social Media Week 2.17.12
- 2. 1 over view
- 3. 1 overview The Times are Changing… • Macro Trends • Global Tech Growth • Innovating Globally: – E-Money – E-Commerce – Healthcare @jalak
- 5. 2 world population 1660 1330 1470 1173.1 population in millions population in millions 404 310.2 338 243 201.1 177.3 158.1 152.2 139.4 304 268 207 126.8 205 118 most populated countries mid-year 2010 most populated countries forecasted 2050 Source: U.S. Consensus Bureau 2010, Miniwatts Marketing Group 101 Source: U.S. Consensus Bureau 2008, Miniwatts Marketing Group @jalak
- 10. 3 the next 50 years developed markets • • • Saddled with high deficits and debt, aging infrastructure Still home to world class innovation and resources Opportunity to access billions of consumers in emerging markets & corporation for B2B sales @jalak
- 11. 3 The next 50 years developing markets • • • • • Developing markets will be LESS risky investments than developed world Emerging markets will be well over ½ of global GDP on purchasing power basis Growing middle classes, human capital, technological advances will power development Infrastructure, agricultural, education/literacy and health challenges remain in these regions China has a large population, but…by 2025, 25% of China’s population will be over age 65 and India (with a more youthful population) will overtake it in terms of total population @jalak
- 13. 4 the world wide web a new landscape • • US accounts for only 10% of Internet users 500M Internet users in India & China – will add 700M MORE by 2015, generating revs of $80B in commerce, access fees, etc @jalak
- 14. 4 the world wide web a new landscape • In developing countries, every 10 percentage-point increase in mobile-phone penetration yields an extra 0.81 percentage points of annual economic growth, according to a 2009 World Bank study. The mobile internet could be even more powerful. • Diverse countries leading usage models: Japan & China (gaming, virtual goods), Malaysia (digital media consumption, multitasking), Indonesia (social networking) @jalak
- 16. 5 global social network penetration @jalak
- 17. 5 facebook the stats… • • • • • Ranks in top 2 websites in every market except China More than 800M active users (+200M in last year) 3.5B pieces of content shares every week Overtook Orkut in Brazil and India in the last year Establishing local offices worldwide to follow user growth and learn usage patterns @jalak
- 18. 5 facebook 50.30% 37.70% 27.40% 25.50% 15.00% 11.50% 8.40% 4.70% 3.60% world facebook penetration rates for dec 31, 2011 @jalak
- 19. 5 twitter the stats… • • • • Over 200M accounts Over 100M active users 350M tweets/day Over half access by cell phone @jalak
- 21. mobile growth
- 23. 5 mobile growth Utility water services Mobile phones (Q3 2007) 94 73 70 Percentage penetration 56.0 44 42 40 38 40 36 30 28 30 30 26.0 24.0 17 9 9.0 12.0 10 6.0 water service versus mobile phones in africa Sources: GWI, Blycroft’s Africa and Middle East Telecom Week @jalak
- 24. 5 mobile growth 10.8 6.9 exabytes per month 4.2 2.4 1.3 0.6 2011 2012 2013 2014 2015 2016 Global mobile data traffic growth/top line projected traffic will increase 18x from 2011-2016 Source: Cisco Visual Networking Index (VNI) 2011-2016 @jalak
- 26. 6 financial services United States • • • • • Individual banks rolled out mobile apps over past few years Paypal has 70M active users worldwide Slowly adopting mobile payments but still fragmented (starting with peer to peer, Square, moving to NFC in future) Challenging: POS, regulation Mobile couponing, loyalty cards (Starbucks), rewards, QR codes @jalak
- 27. 6 financial services Kenya • • • • M-Pesa launched in 2007 by Safaricom Started as P2P (still 50% usage to send/receive $), but now for savings, bill pay, airtime purchase, remittances $4B + of m-money transactions (avg value =$24) 13% of GDP @jalak
- 28. 6 mPesa @jalak
- 29. 6 financial services Japan • • • • • • Most widespread use of e-money amongst developed countries Government played significant role 78% of mobile handsets are NFC enabled Contactless payments: 40% faster than credit/debit cards, 55% faster than cash Most usage is at public transport systems, transitioning to retail payments market $2.9B of e-money transactions, $9 = average value of transaction @jalak
- 30. 7 commerce
- 31. 7 commerce Have you ever used your mobile phone this way when you were shopping? Source: Cisco IBSG Connected Life Market Watch, Cisco IBSG Economics & Research 2009 @jalak
- 32. 6 commerce United States • • • • At forefront of wired commerce: Amazon founded in 1994 170M online shoppers, average annual spend $1000 Now moving towards discovery and social commerce (Pinterest, Facebook, Fab) US m-Commerce market will be $39B by 2016 @jalak
- 33. 6 commerce China • • • • • • E-commerce spending to increase from $75B (2010) to $315B by 2015 Average spend expected to be $940 annually (2x current rate) 48,000 items sold every minute on Taobao.com Chinese shoppers most likely in the world to check product recommendations on social networking sites Growth fueled by lack of bricks & mortar stores 66% of Chinese Internet users access via mobile devices @jalak
- 34. 6 commerce Brazil • • • • Introduction of smart stores: RFID tags on inventory for data but also for enhanced customer service: info on garment, interactive mirrors in dressing room that provide complementary items, color and size information and email ability to transmit texts and photos to social networks. Emergent middle class driving significant e-Commerce growth: $5.5B in 2011 Very nascent: more online retailers, group buying sites and couponing developing Mobile: iMusica takes 2 months to sell online what it does in 1 day via mobile @jalak
- 35. 8 health care
- 36. 8 healthcare United States • • • • • By 2050, 20% of US population will be above age 65 At home monitoring systems, data mining, genome sequencing = preventive healthcare Quantified Self: apps and devices that allow self tracking (Fitbit, MyFitnessPal) Telemedicine, dedicated mobile devices (Blackberry ECG), remote emergency care systems powered by mobile platforms New generation of doctors using iPads, smartphones = patient communication, health records @jalak
- 37. 8 healthcare India • • • • • Research/clinical trials on diabetes (will affect large % of world population) GE joint venture with Wipro for development of low cost devices Low cost infant “warmers”, ultraportable ECG ($535), pacemakers, x-ray machines Rural population dictates different health care delivery: mobile “dial a doctor” services, portable health clinics, telemedicine Paperless records @jalak
- 38. 8 healthcare Nigeria/Ghana • • • mPedigree: targets counterfeit pharmaceuticals (10% of global market, 25% of developing market drug market = 700K deaths/year) Code on drug packaging text messaged to verify authenticity, reported if counterfeit Pharmaceuticals fund database @jalak
- 39. 9 conclusion
- 40. 9 conclusion So much innovation to come… Who is the next Steve Jobs and where does s/he live? How do we build local innovation ecosystems? How do we accelerate cross border innovation? @jalak