1. Social Media Marketing:
Planning + Strategy For Any Brand
Rachel Greenfield, Marketing
Analyst

2. Have fun and celebrate your brand with
the people who love it.

3. Social is smart for business.
• SEO
• Branding
• Add value with
useful content
• More measurable
than you think

4. Who am I?
• Look at competition, deliver where they don’t
• Determine unique brand persona + voice
• Grey area between realness and rigidness
• Consistent graphic identity

5. Conquer your media mix:
Blog
Twitter
Facebook
YouTube
etc.

6. Own your editorial calendar.

7. Call yourself a blogger.

8. Facebook like a boss.

9. Facebook
welcome
tab:
You better
Like us.

10. On The Oatmeal’s list of things to stop tweeting about.

11. Video made blenders interesting.
“We have definitely felt an impact in
sales.”
—Tom Dickson, Blendtec founder and star of Will It Blend?

12. Broadcast yourself.
 Plan, shoot, edit
(MovieMaker/iMovie)
 Distribute (YT,
Vimeo)
 Promote on social,
local directories,
embed on site, etc.
 Get personal/local
network to share

13. Promote your best content.
Start with…
• Staff friends and family
• Local organizations
• Local bloggers/reporters
• Non-competing industry
connections
• Current/former
customers

14. Does it work?
Tracking + Analytics
• Exclusive promos
• Unique phone #
(CallFire.com)
• Unique URL path
(Google Analytics)
• Social metrics:
Watch and learn

15. Get a cheap
intern.
Seriously.

16. Fun ideas for the road.
• Invite user-generated photos,
videos, stories about product
• Ask / Answer
Bye! • Reincarnate lost content
• Local focus
• Infographics
• Poke fun at the mundane
• When in doubt  cute
animals

17. 701 Brazos St., Suite 700
Austin, TX 78701
Direct: (954) 554-4070
rachel@sparefoot.com
More resources:
http://rachelgreenfield.com