1. CTIA 2011
Mobile Business

2. Numbers
4 дня
1500 участников
250 компаний
более 100 докладчиков

3. Неизвестные лица
The CTIA Keynotes Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AM
Hall E
Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful
discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!
Dan Schulman
Group President, Enterprise Growth
Ralph de la Vega American Express Company
President & CEO
AT&T Mobility and
Consumer Markets
Dan Hesse
Chief Executive Officer
Sprint Nextel Corporation
2011 CTIA Chairman
Andy Miller
President & CEO
Polycom
KEYNOTE HOST
Steve Largent
Dan Mead
President & CEO
President & CEO
CTIA–The Wireless Association
Verizon Wireless
4

4. Themes
Mobile Enterprise
Cloud Services
M2M
Cross Platform Dev
iOS, Android and blah-blah-blah

5. M2M Metrics M2M
AT&T Connected Devices ! AT&T is the only
significant Busin
Consumer Orgs.
Connected Devic
! 1,125 devices ce
Devices (Millions)
10.7 the AT&T Netwo
10.3
9.3 ! 13 million Smart
are being read b
7.8
Network today
6.7
5.8 ! AT&T started bre
M2M devices in 2
4.7
! M2M devices hav
3.3
2.8 3.1 ARPU, applicatio
2.4 2.7 “churn character
! Customer needs
by vertical and a
! Global business
2008 2009 2010 2011
Year

6. Enterprise M2M Model: More Than Just Connected
“Things”… Real-time, Automated, Event-driven Solutions
M2M
Sense% Analyze% Respond%
Automate monitoring Automate decisions Automate action
! Devices ! Databases ! Operate
! Sensors ! Reports ! Modify
! Machines ! Systems ! Alert/Alarm
Supply
chain
automation
Leverage
proprietary
data and achieve:
Prevention
and medical
treatment
Innovation
Real-time response
Competitive Advantage
Agronomics
7 ©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property.""

7. Device Wars

8. Device Wars
Two sets of players
Motorola Google
LG HTC RIM
Devices Apple Platforms
Sony Ericsson HP
Microsoft
Nokia
Samsung
11 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

9. Device Wars
Apps in Stores
Apps in app stores (thousands), most recent numbers
(1000)
500
450
400
350
300
250
200
150
100
50
0
iOS Android Ovi WP7 BlackBerry

10. Device Wars
Downloads per day
Downloads per day
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
iOS Android Ovi* BlackBerry
23 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

11. Device Wars
Smartphone shipments
Shipments
30,000
25,000
Apple
20,000 HTC
LG
15,000 Motorola
Nokia
10,000 RIM
Samsung
5,000 Sony Ericsson
0
Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011
25 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

13. connect
collect
share

16. мгновенная связь в группе (email, phone..)
веб-конференции
real-time разрешение вопросов
secure connection

19. Улей участников
Корпоративный мессенджер
Связь членов команды, вне зависимости
от местоположения

22. Комплексный кошелек
NFC based
оплата услуг
интеграция с банками

23. Croudsourсing Testing
Тестеры по всему миру
Все виды устройств
Реальные пользователи

24. How It Works – Functional Testing
|

25. Tell Us Your Testing Requirements
| 1

26. Optionally Create or Import Test Cases
| 2

27. We’ll Select Testers Who Best Match Your
Requirements
| 3

28. You’ll Receive a List of Bugs and Feedback
from Real-World Testing
| 4

29. You Can Ask Testers for Additional Details &
Information
| 5

30. You Can Also Export Your Bugs to Popular Bug
Tracking Systems
| 6

31. Спасибо!

32. Evgeny Kaziak
ek@stone-labs.com
eekaziak@gmail.com