This deck contains a few snippets of the research performed for a client. Strategies to beat Iridium on the search engines excluded for obvious reasons. However, information discovered could be valuable to SEOs in any industry. 80% of Iridium's traffic comes from their 20% branded keywords. OR 80% of Iridium's Traffic is commercial traffic only accounting for 20% of their total traffic. This shows how much opportunity there is for both Iriidum.com and its competitors. STRATEGIES WORTH CONSIDERING - Educational partnerships - Increased & IMPROVED press distribution - Acquire more links from partners & resellers - Scale content to be inline with target KWs & User Intent - Look for opportunities to present company as an authority - Couple pampered/boosted very specific blog posts

1. A Quick Analysis of Iridium.com’s Search Engine Visibility &
SEO Strategies
How in the World is Iridium.com
Ranking for 17,700+ Keywords?
Competitive Intel #1

2. /Methodology
Summary
➔ Organic Research
Iridium’s search engine visibility, keyword rankings and top organic landing pages.
➔ Industry Research
Correlation/coefficient analysis to identify key factors to more thoroughly research.
➔ Backlink Research
Backlink analysis, backlink profile comparison, and most linked pages/page-types.
Please Note: This deck is a snippet of a much much larger deck and presentation. ENJOY!

3. A Quick Search Engine Rankings Analysis
Organic Research

4. The Value of Keywords Ranking on Google
Iridium.com Organic Search
➔ Iridium.com has 1,436 pages ranking for 17.7K keywords on Google (and growing).*
➔ These rankings are valued at $215K/mo., sending ~37.2K organic visitors a month.*
➔ On top of traditional organic listings, Iridium.com also possesses multiple search features:*
◆ Images - 14.1K Keywords
◆ News - 8.8K Keywords
◆ Knowledge Graph - 3.3K Keywords
◆ Instant Answer - 196 Keywords
◆ Carousels - 94 Keywords
◆ Site Links - 13 Keywords
◆ Featured Snippets - 5 Keywords
* According to SEMrush

5. Branded Terms vs. Non-Branded Terms + Top Commercial Keywords
Iridium.com Keywords
➔ Of the 17,7000 keywords that Iridium.com is currently ranking for, 16,032 are non-branded keywords*, likely
increasing Iridium awareness. However roughly 79% of Iridium’s organic traffic comes from branded search.
➔ Below are Iridium’s Top Commercial Keywords sending the most traffic.
Non-branded keywords: Keywords not including iridium, iridim, irdm, certus, 95, extreme, next, skytra, ax
Keyword Position Previous position Search Volume Keyword Difficulty CPC
satellite phone 7 6 40,500 69.24 3.69
sat phone 4 5 5,400 67.51 2.97
l band antenna 1 1 210 49.25 1.13
maritime 19 19 27,100 71.32 9.41
satellite communication service 5 5 1,600 59.53 6.06
satellite phone plans 7 7 1,900 65.73 6.08
satellite network 2 2 390 67.87 7.7
test call 6 6 1,000 67.02 0.72
satellite companies 8 8 1,600 69.12 10.07
satellite data plans 1 1 90 62.89 1.8
satellite communications companies 2 2 320 72.1 9.09
spacex news 29 26 27,100 89.99 0.61
emss 7 7 1,000 64.84 1.45
global satellite 3 3 390 57.51 6.28
tactical radio 11 11 720 60.67 1.42
ems aviation 1 1 70 81.26 0
satellite phone modem 1 1 70 58.22 1.6
sat phone number 7 7 720 66.82 5.16

6. Organic Keyword Profile
Iridium.com Keywords
➔ Below is the count of root words found in
Iridium’s total list of ranking keywords.
Tip: Any pages, PR, &/or articles containing a word from both buckets is potentially $
THE MOST COMMON WORDS
Root Word Word Count
satellite 1,376
phone 994
internet 457
mobile 384
communication
s
351
motorola 340
number 331
code 326
service 267
inc 234
WORD CLOUD OF REMAINING WORDS

7. Organic Landing Pages
Iridium.com Pages
➔ Iridium.com has multiple pages ranking for numerous industry & non-industry keywords.
○ Below are Iridium’s top landing pages, sorted by estimated traffic, based on Search Volume & Position.
Pages
Total Ranking
Keywords
Average
Position
Total
Search Vol.
Avg. Keyword
Search Vol.
iridium.com/blog/2018/06/28/buy-satellite-phone/ 68 29.2 54,770 805
iridium.com/ 4,258 71.7 784,710 184
iridium.com/products/antcom-iridium-gps-inmarsat-l-band-antenna/ 15 32.4 2,430 162
iridium.com/services/iridium-prepaid-calling/ 43 30.6 5,190 120
iridium.com/support/making-calls/ 589 62.6 225,120 382
iridium.com/company-info/industry-leadership/test-your-satellite-phone/ 47 34.4 5,570 118
iridium.com/solutions/maritime/ 6 32.5 27,510 4,585
iridium.com/products/iridium-go/ 194 55.7 17,840 91
iridium.com/products/itt-nexgen-ro-tactical-radio/ 35 48.9 2,230 63
iridium.com/data-services/ 16 37.5 1,760 110
iridium.com/blog/2017/06/20/hydrazine-toxic-for-humans-but-satellites-love-it/ 62 46.7 4,320 69
iridium.com/network/globalnetwork/ 29 52.3 3,540 122
iridium.com/solutions/government/emss/ 12 41.5 1,520 126
iridium.com/company/aeroantenna-technology-inc/ 2 3 530 265
iridium.com/blog/2018/09/11/satellites-101-leo-vs-geo/ 101 46.1 10,450 103

8. Correlation Factors to Compete with Iridium
Industry Research

9. For Total Keywords Ranking on Google
Iridium.com - Top Correlation/Coefficient Factors
➔ We analyzed 100+ metrics x 10 top ranking competitors to identify which
factors are strongest when it comes to total organic keywords.
➔ The Top 5 Factors:
○ Citation Flow
○ Total Number of Referring Domains
○ Total Number of Links from Homepages
○ Total Number of DoFollow Links from Unique Domains
○ Total Number of Image Links
➔ It’s common to see backlink profiles determine which sites will rank on
Google and for how many keywords.
○ However it’s slightly unusual to see quantity outweigh quality in
today’s search algorithm.
SNEAK PEEK

10. Comparing Backlink Profiles
Backlink Research

11. Comparing Backlink Profiles
Iridium.com Backlinks
➔ When you compare the Authority & Trust of Iridium
to its competitors’, there are no immediate signs or
reasons for why Iridium is winning.
➔ However, when we look at the total number of backlinks &
unique linking IPs, we find that Iridium has a high number of
links but not from as many sites as Inmarsat.com & Comsoc.org!

12. Analyzing Backlink Sources
Iridium.com Backlinks
➔ We also found that Iridium has more .edu (educational)
links than every other competitor and possesses more
links from secured domains than most.
*Damn-near
➔ Iridium.com is obviously a much larger website, has more
pages crawled by and indexed on Google, and has more
total backlinks than all of its competitors combined!*

13. Comparing Common Links
Iridium.com Backlinks
➔ Iridium has found ways to get
more links from sites linking to
multiple industry competitors.
○ (So when Google has to
choose…)
➔ Iridium’s overarching
strategies to build authority
includes supplying stores with
more reasons to link to their
brand & consistently
distributing product press
releases.
Domain AUTHORITY TRUST inmarsat comsoc iridium intelsat
thuray
a
Matches
apollosat.com 24 5 39,444 0 141,952 0 16 3
heavens-above.com 66 48 0 0 51,279 0 0 1
geoborders.com 27 0 3,887 0 30,968 0 3,622 3
zenite.nu 38 32 0 0 15,373 0 0 1
navisat.cz 28 5 1,979 0 10,721 0 1,832 3
bushwalk.com 41 32 0 0 5,390 0 32 2
expeditionstechnik.de 28 15 4,523 0 4,968 0 2,978 3
eoportal.org 60 40 1,046 0 4,599 0 0 2
mailasail.com 56 37 40 0 4,149 0 6 3
mylogospot.com 32 32 0 0 4,073 0 0 1
westra.ru 42 32 0 0 3,496 0 2,883 2
bitcoin-assets.com 31 11 0 0 3,132 0 0 1
milsatcom-usa.com 22 18 10,842 0 2,124 0 2,174 3
btcbase.org 29 11 0 0 1,927 0 0 1
pr3plus.com 34 31 0 0 1,791 0 0 1
outdoorseiten.net 49 33 0 0 1,765 0 1,713 2
Data Source: SEMrush

14. Most Linked Pages & Sections
Iridium.com - Backlinks
➔ Based on Iridium.com’s top 10,000 backlinks*, we identified the Top
5 sections acquiring the most backlinks.
○ Homepage - Typical
○ Messaging App Subdomain - A great resource the industry
links to
○ Products - Usually mentioned in articles & forums, or linked
from providers
○ Investor - A lot of effort put into acquiring investors or keeping
them in the loop
○ Support & Files - Support sections on provider pages &
forums
➔ Even though most links are naturally acquired due to brand
specificity, there are a plethora of opportunities to emulate
Iridium.com’s backlink profile.
Page(Type) Number of Backlinks
Blog 100
Home 3,775
Investor 544
Map 279
Messaging 2,787
Other 474
Products 940
News 53
About 299
Support 264
Network 485
Total 10,000
* Data Source: SEMrush

15. Targeted Blog Posts
Iridium.com - Buy Satellite Phone
➔ One of Iridium’s top traffic pages is their Buy a Satellite Phone
blog post, which was boosted with press distribution & linking.

16. Summary
Conclusion

17. Focus on Authority
Strategies to Compete with Iridium.com*
➔ Creating linkable (and targeted) content, routinely distributing news, and establishing topical authority efficiently
requires a strategic roadmap and (a lot of) teamwork.
*Executable strategies to dethrone Iridium purposely excluded :)
Sitewide Links
Authority
Rich Content
Backink Variety
Search Features
User Intent

18. Thank you for taking the time to read through
this deck.
I hope you enjoyed it.
Sorry I can’t tell you juicy strategies to beat
Iridium.com.
That’s not Free :)
If you would like to get in touch with me:
w: jameseo.com
e: jameseo.com@gmail.com
s: james.harrison4
JAMES HARRISON