SlideShare une entreprise Scribd logo
1  sur  53
Effective Communications James Frey
Outline for Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Icebreaker ,[object Object],[object Object]
Can you find the nine people?
Congratulations!
[object Object],[object Object]
Know your Audience ,[object Object],[object Object],[object Object],[object Object]
You know you are living and working in the 21st Century when…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
You know you are living and working in the 21st Century when…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Communications? ,[object Object],[object Object]
What is Communications? ,[object Object]
What is Communications? ,[object Object],[object Object]
What is Communications? ,[object Object],[object Object]
What is Communications? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Communications? ,[object Object],[object Object],[object Object],[object Object]
What is Communications? ,[object Object],[object Object]
What’s not good Communications? ,[object Object],[object Object]
What’s not good Communications?
Why is Communications important? ,[object Object],Management  Planning Organizing Directing Controlling Productivity Communications TEAMS Carry out Plans, Directives, instructions, etc.
Why is Communications important? ,[object Object],[object Object]
Why is Communications important? ,[object Object],[object Object],[object Object],[object Object]
Why is Communications important?
Forms of Communication ,[object Object],[object Object],[object Object]
Forms of Communication ,[object Object],[object Object]
Forms of Communication ,[object Object],[object Object],[object Object]
Public Speaking ,[object Object],[object Object]
Forms of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forms of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forms of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consequences of Communication Problems ,[object Object],[object Object]
Communication Breakdowns Breakdowns with the sender Breakdowns with the receiver Problem with message
Communication Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can you find the nine people?
Lost in Translation ,[object Object],I arrive the morning to Montreal around nine hours Wednesday. To have to heat more please which is ready with the airport to be taken to me at the general assembly. At my afternoon meeting adviser also please, to have all the documents which are ready with me to sign. To inform that I become excited on the trembling agreement.
Effective Listening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Listening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ineffective Listening ,[object Object],[object Object]
Up – Down – All Around
Up – Down – All Around Big Cheese Other Cheese
Up – Down – All Around Big Cheese
Upward Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Downward Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lateral Communication ,[object Object],[object Object],[object Object]
Up – Down – All Around Big Cheese Other Cheese
Six Tips for Effective Meetings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who says there is no “I” in team? ,[object Object],[object Object]
Communications and Teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications and Teams ,[object Object],[object Object],[object Object],[object Object],[object Object]
Practice makes perfect ,[object Object],[object Object]
In writing, small is better factors parameters buy procure use utilize rank prioritize prove substantiate help facilitate direct coordinate data database help assist
In writing, simple is better they used they managed to use your home your own home an example a specific example as in the form of yearly on an annual basis boring dull and boring only one and only he he is a man who gift free gift
In writing, inclusive is better run the booth man the booth work hours man-hours flight attendant stewardess salesperson salesman Ms. Mrs. or Miss staff manpower supervisor foreman firefighter fireman chairperson or chair chairman
Remember your audience!

Contenu connexe

En vedette

Developing the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsDeveloping the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsFriendliNet
 
Guy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGuy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGreg Dempsey
 
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Bryan Hill
 
Sharpening Communications Leadership Russell Grossman ABC
Sharpening Communications Leadership   Russell Grossman ABCSharpening Communications Leadership   Russell Grossman ABC
Sharpening Communications Leadership Russell Grossman ABCIABC France
 
Effective communications
Effective communicationsEffective communications
Effective communicationsahalmeida
 
Make an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsMake an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsPIQ Mentoring
 
Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...James G. Bohn, Ph.D.
 
Effective communications for better leadership
Effective communications for better leadershipEffective communications for better leadership
Effective communications for better leadershipHOPE GENERATION
 
Effective Communications
Effective CommunicationsEffective Communications
Effective CommunicationsMohammad Tawfik
 
Basic communication skills
Basic communication skillsBasic communication skills
Basic communication skillsBinay Roy
 
Seven Cs Of Effective Communications
Seven Cs Of Effective CommunicationsSeven Cs Of Effective Communications
Seven Cs Of Effective CommunicationsAamirgr8iz1
 
Presentation & communication skills
Presentation & communication skills Presentation & communication skills
Presentation & communication skills gihan aboueleish
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
 

En vedette (14)

Developing the Global Executive - Effective Communications
Developing the Global Executive - Effective CommunicationsDeveloping the Global Executive - Effective Communications
Developing the Global Executive - Effective Communications
 
Guy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked InGuy Kawasaki 10 Ways To Use Linked In
Guy Kawasaki 10 Ways To Use Linked In
 
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
Leadership, Ethics, and Communications: Foundations of a Sustainable Organiza...
 
Sharpening Communications Leadership Russell Grossman ABC
Sharpening Communications Leadership   Russell Grossman ABCSharpening Communications Leadership   Russell Grossman ABC
Sharpening Communications Leadership Russell Grossman ABC
 
Effective communications
Effective communicationsEffective communications
Effective communications
 
Make an Impact Through Effective Communications
Make an Impact Through Effective CommunicationsMake an Impact Through Effective Communications
Make an Impact Through Effective Communications
 
Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...Boring but Critical: The Importance of Effective Communications during IT Cha...
Boring but Critical: The Importance of Effective Communications during IT Cha...
 
Effective communications for better leadership
Effective communications for better leadershipEffective communications for better leadership
Effective communications for better leadership
 
Effective Communications
Effective CommunicationsEffective Communications
Effective Communications
 
Basic communication skills
Basic communication skillsBasic communication skills
Basic communication skills
 
Basic communication skills
Basic communication skillsBasic communication skills
Basic communication skills
 
Seven Cs Of Effective Communications
Seven Cs Of Effective CommunicationsSeven Cs Of Effective Communications
Seven Cs Of Effective Communications
 
Presentation & communication skills
Presentation & communication skills Presentation & communication skills
Presentation & communication skills
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki
 

Similaire à Effective Communications

Casp report of shiva
Casp report of shivaCasp report of shiva
Casp report of shivachethanshiva
 
Effective communication-skills
Effective communication-skillsEffective communication-skills
Effective communication-skillsAum e Hani
 
INTERPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATIONINTERPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATIONMhel Marquez
 
Cammy Bean_WordsMatter_TechLearn 2022.pptx
Cammy Bean_WordsMatter_TechLearn 2022.pptxCammy Bean_WordsMatter_TechLearn 2022.pptx
Cammy Bean_WordsMatter_TechLearn 2022.pptxCammy Bean
 
Communication Skill.ppt
Communication Skill.pptCommunication Skill.ppt
Communication Skill.pptVeth Chim
 
PowerPoint Presentations Don't Have to Suck
PowerPoint Presentations Don't Have to SuckPowerPoint Presentations Don't Have to Suck
PowerPoint Presentations Don't Have to SuckMLLim3
 
Back to the Future
Back to the FutureBack to the Future
Back to the FutureC4Media
 
What is communication
What is communicationWhat is communication
What is communicationMyong Dae Lee
 
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docx
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docxCopyright ©2001. All Rights Reserved.Copyright ©2001. .docx
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docxmaxinesmith73660
 
How To Get Your Point Across In Your Point 30 Secs
How To Get Your Point Across In Your Point 30 SecsHow To Get Your Point Across In Your Point 30 Secs
How To Get Your Point Across In Your Point 30 SecsAhmed Zeen EL Abeden
 
Building Buzz: Collaborating and Connecting with the Media
Building Buzz: Collaborating and Connecting with the MediaBuilding Buzz: Collaborating and Connecting with the Media
Building Buzz: Collaborating and Connecting with the MediaSmartMarketing Communications
 
radioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstarradioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales SuperstarTasha Armstead
 
radioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstarradioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales SuperstarTasha Armstead
 
Effective Networking Skills A Guide To Being Liked
Effective Networking Skills A Guide To Being LikedEffective Networking Skills A Guide To Being Liked
Effective Networking Skills A Guide To Being Likedfootball11
 
Management CommunicationManagement Communication .docx
Management CommunicationManagement Communication            .docxManagement CommunicationManagement Communication            .docx
Management CommunicationManagement Communication .docxinfantsuk
 

Similaire à Effective Communications (20)

New material 1
New material 1New material 1
New material 1
 
Freshman English-2
Freshman English-2Freshman English-2
Freshman English-2
 
Casp report of shiva
Casp report of shivaCasp report of shiva
Casp report of shiva
 
Lecture -1[1](1)
Lecture  -1[1](1)Lecture  -1[1](1)
Lecture -1[1](1)
 
Effective communication-skills
Effective communication-skillsEffective communication-skills
Effective communication-skills
 
INTERPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATIONINTERPERSONAL COMMUNICATION
INTERPERSONAL COMMUNICATION
 
Cammy Bean_WordsMatter_TechLearn 2022.pptx
Cammy Bean_WordsMatter_TechLearn 2022.pptxCammy Bean_WordsMatter_TechLearn 2022.pptx
Cammy Bean_WordsMatter_TechLearn 2022.pptx
 
Communication Skill.ppt
Communication Skill.pptCommunication Skill.ppt
Communication Skill.ppt
 
PowerPoint Presentations Don't Have to Suck
PowerPoint Presentations Don't Have to SuckPowerPoint Presentations Don't Have to Suck
PowerPoint Presentations Don't Have to Suck
 
communication
communicationcommunication
communication
 
Back to the Future
Back to the FutureBack to the Future
Back to the Future
 
What is communication
What is communicationWhat is communication
What is communication
 
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docx
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docxCopyright ©2001. All Rights Reserved.Copyright ©2001. .docx
Copyright ©2001. All Rights Reserved.Copyright ©2001. .docx
 
How To Get Your Point Across In Your Point 30 Secs
How To Get Your Point Across In Your Point 30 SecsHow To Get Your Point Across In Your Point 30 Secs
How To Get Your Point Across In Your Point 30 Secs
 
Building Buzz: Collaborating and Connecting with the Media
Building Buzz: Collaborating and Connecting with the MediaBuilding Buzz: Collaborating and Connecting with the Media
Building Buzz: Collaborating and Connecting with the Media
 
radioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstarradioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstar
 
radioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstarradioink_com_article_tasha (3_ Sales Superstar
radioink_com_article_tasha (3_ Sales Superstar
 
Effective Networking Skills A Guide To Being Liked
Effective Networking Skills A Guide To Being LikedEffective Networking Skills A Guide To Being Liked
Effective Networking Skills A Guide To Being Liked
 
Management CommunicationManagement Communication .docx
Management CommunicationManagement Communication            .docxManagement CommunicationManagement Communication            .docx
Management CommunicationManagement Communication .docx
 
Neg skillswithtemplate
Neg skillswithtemplateNeg skillswithtemplate
Neg skillswithtemplate
 

Effective Communications

Notes de l'éditeur

  1. A new business was opening and one of the owner’s friends wanted to send some flowers for the occasion. She went to the florist and ordered them. The next day the flowers arrived at the business and the card read “Rest in Peace”. The owner called the friend laughing about the joke. The friend was so angry she called the florist to complain. The florist replied, Look lady, I’m really sorry for the mix-up but can imagine this, somewhere there is funeral taking place and they have flowers with a card saying “Congratualtions on your new location.”
  2. The most important thing about good communications: It’s not you It’s not the subject It’s not the venue It’s not the technology It’s….. KNOW YOUR AUDIENCE! Talking (or writing) so others will listen (or read) starts with understanding those others before you even begin. What should you know about the specific audience so you can adapt your approach each time. What basic facts you should know about any audience to learn how they will listen.
  3. In HR situations – non-verbal communications can be just as important as verbals when considering applicants for a job
  4. Breakdowns can occurr in three spots – the red lines represent brickwalls.
  5. Sender -- Incorrect assumptions You have the right audience (everyone necessary) – did you leave anyone out? Did you include some people not necessary? Everyone likes to receive information the same way Everyone understands the issue equally Others? Sender - Poor execution Wrong method – sending bad news via e-mail, individual criticism in a public setting, talking about others behind their back, send too much formation so the really important stuff gets lost Wrong message – too much spin, using jargon (outsourcing, corporate restructuring) or just using improper language that muddles meaning Receiver – Poor listening Not paying attention – lost in all the stuff that comes out? Assuming that the information doesn’t concern you. Too busy to worry about directives from head office Distrust – who is sending the message? Do they speak for the company? What is the reputation of the sender? Perceptual filters – these are what can keep us from completely hearing a message – you only hear what you want to hear? We take in information from our sense but cannot process all of it – we gloss over some things, we skip others, our values, attitudes, beliefs and even personality can shape what we ignore and we absorb Information – lost in translation, information too spinny,
  6. Remember this? On one level it is two people standing near an arch, on another it it is an old man – which is correct?
  7. The first line is the original English – now imagine taking the English and running it through English to French translation software and taking the result to French to English software – this is the result. The point I’m trying to make is that sometimes language (or terminology) that the boss understands might be misinterpreted if it passes through a filter.
  8. These commandments are guielines – you won’t be struck down if you don’t follow them 1 -
  9. This complex organizational structure is actually more common than you think – where there may be direct and indirect reporting lines – where individuals may have multiple bosses – there may a combination of functional and geographic organizations, even some project based reporting lines thrown into the mix as well.
  10. Flatter organizations with fewer connectors, make it easier to get information up and down the silos to and from the Big Cheese
  11. Delays – information tends to travel slowly and information may sit in people in baskets for days, it may be bumped because of higher priority items. The more levels it has to pass through, the longer the delays. Filtering – the higher ups don’t want every minute detail; they want a summary, something they can remember if asked in the elevator. As it moves through each level, the more extraneous information gets carved off. Skipping levels going up could breed distrust. Dilution – they may want that summary combined with other summaries of similar projects. It may become some material to use in speech. Barriers and Passing Lanes to upward flow – depending on the type of organization, there may be some divides between management and workers. There may also be opportunities to make communications flow much better. Status and prestige may be a factor in communication from blue-collar staff to white collar management. Workers may feel they lack the ability to express themselves as their managers. They may also lack the resources to ensure that their communication goes up through the right channels. Backchannels – sometimes workers may not be aware of the invisible avenues of getting information up to the pointy end. Personal relations play a role that might influence where things go – good and bad Unionization or labour issues may also influence communication flow between unionized staff and management in the Us vs. Them environment. Physical distance may play a role. Maybe the managers are located in a different part of the building, different building or different community.
  12. The Telephone Game (aka Successive Transmission) – depends on the flatness of an organization. As information moves down, through successive levels – the original message may be the same, but the tone and intent may change. What started as a suggestion by the CEO spoken in an informal meeting with a subordinate may become a directive from HR on the shop floor. Language – make sure the higher-ups speak the same language. It may not be a different ‘language’ but it could be different terminology. Higher-ups shouldn’t speak down to the workers (even if that is not their intent), but at the same time they shouldn’t be bogged down by jargon and buzzwords. Attitude, body language, tone and other factors play important roles as well. Planning – the information sent to the workers should be relevant, timely and not excessive. The information needs to come at the proper time and form that is most useful for staff. Changes to things concerning budgets or pay scales should have long lead times (months if possible) and come in multiple forms. Posting information on a website may not be sufficient. Barriers to downward flow Status and prestige may be a factor in communication from white collar management to blue-collar staff. Workers may feel they are being ‘talked down to’ by their managers. Managers need to be aware Backchannels – sometimes managers may not be aware of the invisible avenues of getting information to the right people at the bottom, so the information spreads. Unionization or labour issues may also influence communication flow between unionized staff and management in the Us vs. Them environment. Physical distance may play a role. Maybe the managers are located in a different part of the building, different building or different community.
  13. There is a natural assumption that people in large organizations don’t know each other outside of work – in communities like Lethbridge or in smaller towns – the relationships are even more pronounced.
  14. 1. Don't Meet Avoid a meeting if the same information could be covered in a memo, e-mail or brief report. One of the keys to having more effective meetings is differentiating between the need for one-way information dissemination and two-way information sharing. To disseminate information you can use a variety of other communication media, such as sending an e-mail or posting the information on your company's intranet. If you want to be certain you have delivered the right message, you can schedule a meeting to simply answer questions about the information you have sent. By remembering to ask yourself, "Is a meeting the best way to handle this?" you'll cut down on wasted meeting time and restore your group's belief that the meetings they attend are necessary. 2. Set Objectives for the Meeting Set objectives before the meeting! Before planning the agenda for the meeting, write down a phrase or several phrases to complete the sentence: By the end of the meeting, I want the group to… Depending on the focus of your meeting, your ending to the sentence might include phrases such as: …be able to list the top three features of our newest product, …have generated three ideas for increasing our sales, …understand the way we do business with customers, …leave with an action plan, …decide on a new widget supplier, or …solve the design problem. One benefit of setting objectives for the meeting is to help you plan the meeting. The more concrete your meeting objectives, the more focused your agenda will be. A second important benefit of having specific objectives for each meeting is that you have a concrete measure against which you can evaluate that meeting. Were you successful in meeting the objectives? Why or why not? Is another meeting required? Setting meeting objectives allows you to continuously improve your effective meeting process. 3. Provide an Agenda Beforehand Provide all participants with an agenda before the meeting starts. Your agenda needs to include a brief description of the meeting objectives, a list of the topics to be covered and a list stating who will address each topic and for how long. When you send the agenda, you should include the time, date and location of the meeting and any background information participants will need to know to hold an informed discussion on the meeting topic. What's the most important thing you should do with your agenda? Follow it closely! 4. Assign Meeting Preparation Give all participants something to prepare for the meeting, and that meeting will take on a new significance to each group member. For problem-solving meetings, have the group read the background information necessary to get down to business in the meeting. Ask each group member to think of one possible solution to the problem to get everyone thinking about the meeting topic. For example, to start a sales meeting on a positive note, have all participants recall their biggest success since the last meeting and ask one person to share his success with the group. For less formal meetings or brainstorming sessions, ask a trivia question related to the meeting topic and give the correct answer in the first few minutes of the meeting. These tips are sure-fire ways to warm up the group and direct participants' attention to the meeting objectives. 5. Assign Action Items Don't finish any discussion in the meeting without deciding how to act on it. Listen for key comments that flag potential action items and don't let them pass by without addressing them during your meeting. Statements such as We should really …, that's a topic for a different meeting …, or I wonder if we could … are examples of comments that should trigger action items to get a task done, hold another meeting or further examine a particular idea. Assigning tasks and projects as they arise during the meeting means that your follow-through will be complete. Addressing off-topic statements during the meeting in this way also allows you to keep the meeting on track. By immediately addressing these statements with the suggestion of making an action item to examine the issue outside of the current meeting, you show meeting participants that you value their input as well as their time. 6. Examine Your Meeting Process Assign the last few minutes of every meeting as time to review the following questions: What worked well in this meeting? What can we do to improve our next meeting? Every participant should briefly provide a point-form answer to these questions. Answers to the second question should be phrased in the form of a suggested action. For example, if a participant's answer is stated as Jim was too long-winded , ask the participant to re-phrase the comment as an action. The statement We should be more to-the-point when stating our opinions is a more constructive suggestion. Remember – don't leave the meeting without assessing what took place and making a plan to improve the next meeting!
  15. What makes a good team? Communication Effective teams communicate effectively and frequently with each other and also communicate clearly and consistently with people outside the team about team activities. Effective internal communication allows these teams to make balanced decisions, handle conflict constructively and provide each other valuable feedback. Commitment Team members see themselves belonging to the team. They are committed to group goals above and beyond their personal goals and agendas. Trust Team members have faith in each other to honor commitments, maintain confidences, support each other and generally behave predictably and consistently. Purpose The team understands how it fits into the overall business of the organization. Team members know their roles, feel a sense of ownership, and can see how they personally, and as a team, make a difference. Involvement Everyone has a role on the team. Despite differences in roles, perspectives and experience, team members feel a sense of partnership with each other. Contributions are respected and expected. True consensus is reached when appropriate. Process Orientation High performing teams have a large number of process tools they can use when needed. Process tools would include: problem solving tools, planning techniques, regular meetings, agendas, and successful ways of dealing with problems, behavioral agreements, and ways to improve those processes within the team. Continuous Improvement The team understands the importance of continuous improvement, has the tools, knowledge and time at their disposal to make Continuous Improvement really happen. All improvement efforts are done in support of the organization's goals and objectives.
  16. You are a prime candidate for groupthink if: Your team is Highly Cohesive. The team works well together, enjoys each other's company and has "bonded." Your team avoids Different Viewpoints. The team discounts contrary information and/or discourages dissent. They may even be insulated from other people or teams with different viewpoints. Your team makes Easy Decisions. Consensus comes easily - almost too easy. Silence is usually accepted as consent. Your team is Highly Stressed. The team is under high stress to deliver a quick solution.
  17. You might think that you are using a lot of your brains by using a lot of big words – but if your readers don’t understand what you are trying to say – is that really the smart thing to do?
  18. When in doubt, eliminate words – most of our common and well used phrases or cliches are very old when we used much more formal language – avoid cliches when possible.
  19. Keep the language as neutral as possible