Contenu connexe Plus de Professor Jim McManus AFBPsS,FFPH,CSci, FRSB, CPsychol Plus de Professor Jim McManus AFBPsS,FFPH,CSci, FRSB, CPsychol (20) Ready reckoner for health behaviour change - a first attempt1. A ready reckoner for behaviour
change tools and methods:
a first step
Jim McManus jim.mcmanus@hertfordshire.gov.uk
Director of Public Health
Hertfordshire Public Health Service
January 2014
2. A first step at a ready reckoner for behaviour change
tools and methods
A ready reckoner for behaviour change tools and methods
Population Level
“Automatic”
processes
Choice
Architecture
“Conscious
” processes
Advertising
e.g. change4
life
Policy which
influences
behaviour
(e.g. smoking
ban)
Group Level
“Automatic”
processes
Choice
Architecture
“Conscious
” processes
Groupwork
for behaviour
Targeted
social
marketing
Individual Level
“Automatic”
processes
•Choice
Architecture
•Package
design
“Conscious”
processes
Motivational
interviewing
Behaviourism
approaches
Behaviour change
support e.g. Health
Trainers
Targeted social
marketing
We still have gaps and weaknesses in science and tools across all of these (i.e. the
science is still developing)
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