Organizations, today, are yearning for enhanced productivity and profitability along with success and growth. The key to achieving these parameters is surely adapting to Mobile Sales Force Automation. With a sure shot success ratio and guaranteed ROI, Mobile SFA solutions are ruling the market.

1. Top 8 Points to Ponder Before Implementing Mobile Sales Force Automation
Organizations, today, are yearning for enhanced productivity and profitability along with
success and growth. The key to achieving these parameters is surely adapting to Mobile
Sales Force Automation. With a sure shot success ratio and guaranteed ROI, Mobile SFA
solutions are ruling the market.
The raging ‘Bring Your Own Device’ (BYOD) concept imbibed in a robust and complete Field
force automation software is the right approach to achieve organizational goals and
increase revenue. Whatever size enterprises may be – ranging from a smaller segment to a
larger one, SFA software can serve the entire sales staff as well as the back office and
management. The major focus area of any SFA solution is the sales teams and their
functioning. Sales management is what it looks at and aims towards easing the daily regular
workflows of the field staff and motivating them to perform better in terms of enhanced
sales.
Looking to the great demand, there are varied sales automation applications available,
having their own distinct feature list and advantages. So, it finally becomes tough for the
enterprises to pluck one of them and stick to it. What is most important is to have a reality
check of certain parameters before one selects any Mobile SFA solution.
Let me run you through some of most vital points to ponder before finalizing the Mobile
Sales Force Automation system, ensuring a perfect and productive implementation.
Top 8 Points to ponder before implementing Mobile Sales Force Automation:
Mobile
SFA
Account
Management
Order
Processing
Inventory
Management
Sales Activity
Reports
Merchandising
Opportunity
Management

2. 1. Definition of business case
It is very important for organizations going in for sales management tools to have a clear
and in depth understanding of the main objectives and what exactly are the critical success
factors are. To know in detail about the business owners is equally significant at this point of
time.
2. Phase wise implementation
Certain times, enterprises end up implementing the entire project at one go inclusive of all
departments and modules. This turns out difficult to stabilize and hence is any day a better
decision to take up stage wise implementation which includes certain modules /
departments in one go.
3. Support from management
Unless and until there is full go ahead and support from the senior management team, it is
almost impossible to implement any Mobile SFA solution and lead its way to completion. It
is impractical to assume there will be support and move ahead with that in mind. It is sure
to lead to a wastage of time, money and efforts.
4. Minimal dependency on IT
Since the IT department is involved in the solution architecture implementation, it is a
general impression that they are the final implementers, which is totally a wrong
conception. The final implementers are the sales / field staff members and they are the
ones to fact the daily work schedules.
5. Understanding tasks of sales / field staff
The basic focus of implementing the sales force application should be based on the tasks /
activities being performed by the sales staff, since they are the ones to actually implement
the system and use it on a regular basis. To have a successful implementation schedule, it is
imperative to understand and establish functionalities into the system which would indeed
benefit the sales staff.
6. Flexible technological solution
Owing to varying business needs, there are chances of changes in technical requirements at
any point of time. It is advisable to have a flexible technological Mobile sales force
automation solution, which would adapt to changing business needs and lead the
implementation to a smooth success.
7. Data validation methodologies

3. It is a general myth that data to be validated / converted / cleaned can be culled out once
implementation starts. Actually, this is an activity which should be done quite in advance to
avoid any kind of last minute blunders.
8. Third party integration
Third party integration is an important need in any kind of Mobile SFA software
implementation. What needs to be taken care of is over association with third party systems
may lead to performance issues or instability and may further cause integration issues
within the systems.
SPEC INDIA’s comprehensive Mobile SFA solution ‘ZooM’ has been implemented at varied
clients covering the globe and has been receiving rave reviews from elite customers. Get to
know more about it @ www.mobilesalesforceautomation.net or write to us @
lead@mobilesalesforceautomation.net