Over the last few years Equator have become a true integrated agency with an unique ability to coordinate all digital channels (and more) under one roof. This presentation, presented to our friends at Fish In A Bottle, highlights some of the key design principles that we think are really important for doing good integrated work.

1. “My top 11 integrated design nuggets.”

2. - Hello

3. “I’m Creative Director”

4. Or (as some people hear)...

5. “Head of Colouring In”

6. “I do way more
than that!”

7. And I’m here
to prove it!
With 11 12 nuggets.

8. Since 1999 we’ve been
a full service digital agency.

9. This year we changed.

10. Digital-led Integrated Agency.

11. With one thing on our mind...

12. We’re THE big numbers agency.

13. This is a
SUPER JUMBO
challenge!

14. So my nuggets are
really challenges
worth sharing.

16. Are you still
designing at
your desk?
1.

17. 2.

18. 3.

19. And invite participation? 4.

20. 5.

21. 6. To transform how they
connect with customers?

22. Have you stopped doing social
just to get likes and shares? 7.

23. Have you stopped designing
8. unresponsive sites?

24. Have you stopped defining site
9. architecture based on the clients
business structure?

25. a target user, engagement
level & objective? 10.

26. 11.

27. 12.

28. Thanks -

29. Thanks to my friends at Fish In A Bottle
James Jefferson ~ Equator Co-Founder and Head of colouring-in