The future of mobile and the mobile web is growing at increasing rates. These slides aim to give an overview of some key stats, why it's important to business, app development and mobile experience opportunities. Please get in touch if you'd like to discuss further

1. The Future of the Mobile Web
James Lucas

2. The mobile web landscape
• Overall
mobile
sales
up
17.9%
in
4Q
2010
(401.4
million)
• Smartphone
sales
increase
in
2010
–
302.6
million
(up
74.4%
from
2009)
• Huge
growth
in
tablet
market
with
14.8
million
iPads
sold
in
2010
• Tablet
sales
set
to
grow
in
2011
(iPad
2,
Motorola
Xoom,
Blackberry
Playbook
etc)
• Percentage
of
users
using
mobiles
to
access
Internet
on
the
rise
• 23%
in
UK
• 38%
in
USA
• 40%
of
Facebook
acUve
users
access
from
their
mobiles
• Users
accessing
from
mobiles
are
twice
as
acUve
than
non-­‐users
• ConnecUon
speeds
and
availability
improving
• 4G
being
rolled
out
• 3G
penetraUon
of
54%
in
Western
Europe,
46%
in
USA,
96%
in
China!

3. Why is this important?
• Smartphone
adopUon
to
grow
and
lower
entry
level
prices
• Mobile
data
traffic
set
to
increase
significantly
• Predicted
at
6.3
Exabyte's
a
month
by
2015
• Closer
contact
with
user
• Mobile
always
close
to
hand
• Sense
of
convenience
• Broaden
user
touch
points
improving
business
exposure
• More
convenient
than
full
web
site
• Users
more
expectant
of
mobile
experiences

4. Web app development
• HTML5/CSS3/JS
allow
for
similar
experiences
to
naUve
apps
and
re-­‐usable
for
desktop
• Frameworks
allow
for
one
soluUon
for
many
devices
• More
cost
efficient
• Able
to
acract
a
wider
audience
of
users
• Easier
to
update

5. Mobile experience opportunities
• Social
–
what
are
my
friends
doing,
where
are
they?
• LocaUon
based
–
what’s
around
me?
Show
me
where
things
are
• Contextual
–
recommendaUons
based
on
what
I’m
doing
(music,
products)
• Augmented
Reality
–
informaUon
overlaid
in
real
world
situaUons
• Cloud
based
services
–
instant
access
to
content
wherever
you
are
• Content
push
–
sent
content
instead
of
searching
for
it

6. What’s the future?
• Mobile
internet
usage
will
rapidly
increase
in
coming
years
• Supported
by
infrastructure
change
allowing
for
richer
experiences
• Smartphones
and
tablets
more
common
place
increasing
app
exposure
• Feature
phones
will
decline
• Mobile
experiences
and
offerings
conUnue
to
improve
as
new
technology
matures
• Users
become
less
dependent
on
their
computers/laptops
• Opportunity
to
“mobilise”
exisUng
services/offerings
to
reach
growing
audience

7. Thank you
james@creativeplantation.com