3. Product Management Defined
What Can We Agree On?
What is PM and What is Not PM.
What’s a Product?
Is this Marketing?
What’s a Simple Working Definition?
A person that takes responsibility for the
creation, promotion, and support of a key
company capability.
4. Types of Products and Industries
Can We Still Call It Product
Management, If the Product is a:
Professional Service – Business Planning or
Solution Architecture
CPG – Retail or Agronomy
Financial Service – Banks or Insurance
Commodity – Gasoline or Aluminum
Not For Sale – Mobile App or a Website
One of a Kind – Real Estate
5.
6. Functions / Tasks
Can We Still Call It Product Management, If
the Tasks DON’T Include:
Roadmapping
Personas
Launch Plans
Use Cases
Requirements
Market Definitions
Pricing
Sales Training
7. Management Goals
– Maybe They Decide?
Upper Management or HR Decides on a
Job Title
Increased Focus on Products?
It Sounds Cool
Its all the Rage
It Describes What They Want
The CEO went to a ProductCamp
8. Are there Broad Classifications or
Types of PM?
Pragmatic Triad
Strategic Product Manager
Technical Product Manager
Product Marketing Manager
Internal Product Manager?
Infrastructure Product Manager?
Services Product Manager?
Portfolio Product Manager?
9. The Value of Product
Management
When Does this Way of Approaching
“Products” Still Add Value – or Not
If We can Define the “Product” Can We
Still Apply the Product Management
Discipline to the Company’s Benefit?
Do Some Types of Products or Classes
of Industries Make it Just Too Hard to
Justify the Effort?
10. What If We Wanted to
Understand the Value Question?
What Would a Survey Ask?
(ideas?)
11. Tune in at the Next ProductCamp
Minnesota for the Results
Jim Payne
james.m.payne @comcast.net
linkedin.com/in/jamesmatthewpayne/
@jamesmpayne
