Presentation by Justin Baird, Google & Christian Cadeo, AdMob

1. Mobile@Google
Past | Present | Future

4. Creative Executions

5. RRSMobile.com Video Page
Over 45,000
Video Views
User picks video –
video player launches
and plays video.

6. 360 View & Color Chooser
Over 44,000 Color Choices
More than 7,400 Custom Wallpaper Downloads
User picks color – vehicle
rotates and changes
color. User can download
wallpaper in that color.

7. Gallery & Wallpapers
Over 128,000
Gallery Views
Almost 23,000
Wallpaper Downloads
User taps image
below to choose
wallpaper image.

8. Retailer Locator
Over 3,400 Dealer
User enters zip
Lookups
to find closest
retailer.

9. Retail Locator - Map

10. Brochure Request
Over 480
User enters Brochure
email address to
get pdf brochure
emailed to their Requests
desktop.

11. Schedule a Test Drive - Click to Call
1106 Total calls
415 over 30 sec
247 over 45 sec
75 over 60
24 over 120
11 over 5 mins
4 over 10 mins

12. Click to Call Detail

13. Invite a Friend
User enters a
friends phone
number to send
them and SMS with Over 1,100
a link back to
rrsmobile.com
Send to Friend
Messages Sent
Period 4/2 ‐ 4/10 4/11 ‐ 4/17
4/18 ‐ 4/24 4/25 ‐ 5/01 5/02 ‐ 5/08 5/09 ‐ 5/15 5/16 ‐ 5/20 5/21 ‐ 6/02 Total
Send to Friend 198 215 232 160 183 234 78 ‐ 1300

14. Executive Summary
AdMob Media
27,030,393 Impressions
25,030,541 Text
1,999,852 Banners
4.07% Banner CTR
154,476 Clicks
Less than $3 eCPM
Less than US$0.50 – Per Mobile Visitor
Client has agreed to commit US
$1.6M on AdMob for 2009!!
(Info is Public)

15. Attention:

17. Results...
Results….
1 Over 29% of user watched the full :30s TVC
Over 20% of users interacted with the Action
2 Buttons that were customized below the TVC
On average, spent over 40 seconds within the ad
3 unit watching the TVC and interacting with the
Action Buttons
9

33. Thank You