Ctrl-Shift, a recognised authority in the emerging personal information economy, ran the Personal Information Economy 2014 event on March 20 in central London. As trusted Personal information management is fast becoming a critical component of business strategy for consumer facing brands, organisations and their suppliers we are delighted to be involved in an event which explores this important topic.

1. THE ONLY WAY TO PROVE
YOU ARE WHO YOU SAY YOU ARE
PURELY ONLINE
Identity assurance &
the market for verified
attributes
INTRODUCTION

2. miiCard PROVIDES TRUST

3. TRUSTED + VERIFIED ATTRIBUTES
Identity as a Service (IDaaS) Platform
Multi-LoA Verification
Strong
Authentication
Somethingyou
Know
Somethingyou
Have
Identity
Proofing
Primary
(Youareyou)
Personal
Cloud
Personal
Profile
PasswordUsername
Mobile
Device
(Toopher)
Hard Token
(Yubikey)
Verified
Attributes
Personal
Information
Bank
Statements
TrueAge
Social
Accounts
Trading
Accounts
CRA Data
(UK & US)
Verified
qualifications
(UK)
Bureau
Data
(UK & US)
Directory
API
Financials
API
Claims
API
DirectID
Web &
Mobile UI
A B C
Secondary
(informationaboutyou)
PII Data
Whereyou
Are
Geo
Location
Somethingyou
Are
Voice
Biometrics
Social
Accounts
Trading
Accounts
Verified
qualifications
(UK)
Utility
Accounts
Credit Card
Accounts
With Active
Revalidation
Bank
Accounts
Device SecurityManagement & ConsentIdentity Aggregation
Personality
Profile &
Intent

4. TRUST DRIVES VALUE
low trust
low value
HIGH TRUST
HIGH VALUE1.Convenience
2.Control
3.Security

5. IDENTITY IS ABOUT CONTEXT
CONSUMER CONTEXT & BUSINESS NEED

6. PROVIDE BENEFITS & VALUE
1. Choice
and consent of what to
share and when
2. Control
and manageability of
personal data
3. Privacy
to share nothing or
everything, including
sensitive personal data
Verified Attributes PLUS:
1. Online customer conversion
50% to 70% increase
2. Offline execution costs
£1 / user / month
3. Fraud cost and risk
up to 100% reduction
FOR THE CONSUMER FOR THE BUSINESS

7. Creating Trust Online