Buy the report "Global Food and Beverage Survey 2013-2014 – Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry" at US $2000 for a Single User PDF License from RnR Market Research Reports Library.This report provides the current size of the marketing and advertising budgets of global food and beverage industry suppliers and how spending by global food and beverage industry suppliers will change, providing an insight into global marketing behavior.

1. RnR Market Research Offers “Global Food and Beverage Survey 2013-2014 – Market
Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage
Industry” Report at US$ 2000 Single User License. The report got published in Apr 2013
Contain 164 Pages.
Executives from the global food and beverage industry expect to see increased levels of consolidation,
with 53% of respondents anticipating that there will be either a ‘significant increase’ or an ‘increase’ in
merger and acquisition activities in 2013. The anticipation of M&A among global food and beverage
industry respondents has increased by seven percentage points as compared to the 2012 survey and has
decreased by two percentage points as compared to the 2011 survey. Respondents from food and
beverage manufacturing companies expect an increase in consolidation activity due to industry specific
reasons, such as the consolidation of food packaging businesses, to make up for declining volumes,
increasing cost pressures, expansion in new markets, and increasing competition.
An analysis of responses by food manufacturer companies reveals that ‘new product development’,
‘machinery and equipment purchase’, and ‘IT infrastructure development’ will record significant increases
in capital expenditure in 2013. In addition, global beverage manufacturer companies reveals that ‘new
product development’, ‘machinery and equipment purchase’, and ‘facility expansion’ will register some
increase in capital expenditure in 2013.
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2014-market-trends-marketing-spend-and-sales-strategies-in-the-global-food-and-beverage-
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2. Global food manufacturer respondents consider Singapore, Taiwan and Hong Kong, the US and Canada
to offer the largest growth potential among developed markets in 2013–2014. Singapore’s economy is
expected to strengthen considerably in 2013, as a result of growth in the country’s transport engineering,
food and beverages and construction industries. Singapore’s Ministry of Trade and Industry forecasts that
the country’s annual GDP growth is projected to increase by 1%–3% in 2013. In addition, respondents
from the global beverage manufacturer industry consider Singapore, Taiwan and Hong Kong, the US, and
Australia to offer the largest growth potential among developed markets in 2013–2014.
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Key Market Issues
- Global food manufacturer respondents consider China, India and Brazil to offer the largest growth
potential among emerging markets in 2013-2014.
- ‘Pressure on margins’, ‘customer price sensitivity’, ‘volatility and increase in input costs’, and ‘regulatory
changes’ are the most immediate business concerns.
- The projected average size of the global annual marketing budget for supplier companies in the food
and beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.
- ‘Corporate and brand websites’ was highlighted as a key investment area by 51% of supplier
respondents, while 47% of respondents projected a strong investment growth in ‘email and newsletters’.
- Overall, ‘competitor and market intelligence research’, ‘customer intelligence and analytics’, and ‘CRM
systems’ were identified as the marketing and sales solutions that most respondents expected to be
invested in during 2013.
Key Highlights
- An analysis of revenue growth expectations by senior level respondents reveals that 52% are ‘more
optimistic’ about their company’s revenue growth in 2013.
- Survey results show that, 48% and 35% of supplier respondents respectively project at least some
increase in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in
2013.
- Across the global food and beverage manufacturers’ industry, the top three expected key changes in
business structure are addition of ‘new products and services’, ‘improving operational efficiency’ and to
‘expand in emerging markets’.
- According to 35% and 20% of respective respondents from global food and beverage manufacturer
companies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of their
current workforce.
- US, Singapore, Taiwan and Hong Kong and South Korea offer the highest growth potential among
developed countries in 2013-2014.
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Table of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

3. 2 Executive Summary
2.1 Overall 55% of respondents from the global food and beverage industry are more optimistic about
revenue growth in 2013
2.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 2013
2.3 China, India and Brazil are the most important emerging markets in the global food industry to offer
growth in 2013
2.4 'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and
'regulatory changes' remain leading concerns for the global food and beverage industry in 2013
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Corporate and brand websites', 'email and newsletters', and 'online content sites and portals' are to
dominate future investment
2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key
marketing aims of suppliers for 2013-2014
2.8 'Strategic and tactical consulting', 'low cost', and 'ability to customize and target ad delivery' are the
three leading critical success factors for suppliers in 2013
3 Global Food and Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Food and Beverage Industry
3.1.1 Revenue growth projections by buyers - food manufacturers
3.1.2 Revenue growth projections by buyers - beverage manufacturers
3.1.3 Revenue growth projections by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth projections by company turnover
3.1.6 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Food and Beverage Industry
3.2.1 Future developments in business structure by buyers - food manufacturers
3.2.2 Future developments in business structure by buyers - beverage manufacturers
3.2.3 Future developments in business structure by suppliers
3.2.4 Future developments in business structure by region
3.2.5 Future developments in business structure by company turnover
3.2.6 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Food and Beverage Industry
3.3.1 Merger and acquisition activity projections by buyers - food manufacturers
3.3.2 Merger and acquisition activity projections by buyers - beverage manufacturers
3.3.3 Merger and acquisition activity projections by suppliers
3.3.4 Merger and acquisition activity projections by region
3.3.5 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast - Global Food and Beverage Industry
3.4.1 Forecast of capital expenditure by buyers - food manufacturers
3.4.2 Forecast of capital expenditure by buyers - beverage manufacturers
3.4.3 Forecast of capital expenditure by suppliers
3.4.4 Forecast of capital expenditure by region
3.4.5 Forecast of capital expenditure by company turnover
4 Global Food and Beverage Industry Market Growth Outlook
4.1 Global Food and Beverage Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers - food manufacturers
4.1.2 Demand in emerging markets by buyers - beverage manufacturers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.1.6 Important factors to target emerging markets
4.2 Global Food and Beverage Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers - food manufacturers

4. 4.2.2 Growth expectations in developed markets by buyers - beverage manufacturers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed markets by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Food and Beverage Industry
5.1 Global Food and Beverage Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns by company type - food manufacturers
5.1.2 Leading business concerns by company type - beverage manufacturers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns in 2013 by region
5.1.5 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Food and Beverage industry in 2013
5.2.1 Key consumer trends for food and beverage industry by buyers - food manufacturers
5.2.2 Key consumer trends for food and beverage industry by buyers - beverage manufacturers
5.2.3 Key consumer trends for food and beverage industry by suppliers
5.2.4 Key consumer trends for food and beverage industry by region
5.2.5 Key consumer trends for food and beverage industry by company turnover
5.2.6 Leading strategies to combat volatility in input costs
5.3 Global Food and Beverage Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure business-buyer respondents
5.3.2 Actions to maintain and secure buyer business by region
5.3.3 Actions to maintain and secure buyer business by company turnover
6 Food and Beverage Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Food and Beverage Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Food and Beverage Industry - Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by region
6.2.2 Planned change in marketing expenditure by company turnover
6.3 Global Food and Beverage Industry - Future Investments in Marketing Channels
6.3.1 Future investment in media channel by region
6.3.2 Future investment in marketing channel by company turnover
6.4 Global Food and Beverage Industry - Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Future investment in marketing and sales channel by company turnover
7 Global Food and Beverage Industry - Marketing and Sales Behaviors in 2013-2014
7.1 Global Food and Beverage Industry - Key Marketing Aims of Suppliers for 2013-2014
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by turnover
7.2 Global Food and Beverage Industry - Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by company turnover
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by company turnover
8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer
For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441
Website: http://www.rnrmarketresearch.com