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An example VC pitch deck for a dream on demand marketplace start up.
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Dream On Demand Marketplace
1.
© 2014 Redpoint
Ventures. Proprietary and confidential. Do not copy or distribute without permission. Widget Direct P r e p a r e d f o r R e d p o i n t F e b 2 0 1 5
2.
2© 2014 Redpoint
Ventures. Convenient anticipatory widget marketplace with end-to-end delivery Cheap cutting out widget middlemen generates savings for both sides Liquid largest online market for fragmented widget suppliers in launched markets Widget Direct brings widgets on demand
3.
3© 2014 Redpoint
Ventures. Expensive Brokered Slow Manual Fragmented No National Brand Buying widgets today is painful
4.
4© 2014 Redpoint
Ventures. Supplier Supplier Wholesale Broker Purchaser Purchaser Purchaser Supplier Today Tomorrow Widget Direct Supplier Supplier Supplier PurchaserPurchaser Disrupting offline brokerages with an online end-to-end marketplace 30% 50%
5.
© 2014 Redpoint
Ventures. Widget Direct Demo
6.
6© 2014 Redpoint
Ventures. Currently a XX B market growing YY% a year1 $WIDG- public widget listing based marketplace accounts for only 5% of all transactions $ZB TEV - $XB revenue – 10% take rate Tens of thousands of offline suppliers2 top 20 account for <10% of all transactions Widgets are a huge fragmented market 1. Gartner 2. WIDG S1
7.
7© 2014 Redpoint
Ventures. Unit Economics – break even today very profitable tomorrow 1. For comparison UPS avg is ~12-15. http://www.wired.com/2013/06/ups-astronomical-math/ Today Tomorrow Future Impr. Impr. Avg Price $17.00 $19.00 12% $22.00 29% Coupons $(0.85) 5% $(0.85) 4% $(0.85) 4% CC processing $(0.51) 3% $(0.57) 3% $(0.66) 3% Opex $(0.68) 4% $(0.76) 4% $(0.88) 4% Driver Hourly Wage $17 $17 $17 Deliveries Per Hour 2.5 3 20% 41 60% Driver $(6.80) 40% $(5.67) -17% 30% $(4.25) -38% 19% COGS $(8.50) 50% $(8.50) 45% $(8.50) 39% Margin -$0.34 -2% $2.65 14% $6.86 31%
8.
8© 2014 Redpoint
Ventures. Traction – $1.2M annual run rate 31% MoM Growth
9.
9© 2014 Redpoint
Ventures. Go To Market – favorable acquisition dynamics Customer Driver Transactions / Week 0.5 Hours / Week 20 Transactions / Week 60 Margin / Transaction $2.65 Margin / Transaction $2.65 Churn / Week 8% Churn / Week 4% Lifetime 12.5 weeks Lifetime 25 weeks CM / Transaction $2.65 CM / Transaction $2.65 LTV $16.58 LTV $3,998 CAC $10.00 CAC $1,000 LTV / CAC 1.7 LTV / CAC 4.0
10.
10© 2014 Redpoint
Ventures. Competition – only end-to-end marketplace Quality Speed Widget Direct WidgGoogle Manual Brokerage
11.
11© 2014 Redpoint
Ventures. Jane Doe – CEO 15 years widget industry experience Martha Smith – CTO leading ads eng teams at Google Mary Wu – COO lead ops for Tesla 6 Eng – 3 Business - Team – Strong industry experience married to technology
12.
12© 2014 Redpoint
Ventures. We’ve raised 2M seed from angels and great seed funds and hit > 1M annual run rate Raising 5M Series A to launch 3 markets and hit 10M run rate in 18 months Financing
13.
© 2014 Redpoint
Ventures. Appendix 13
14.
14© 2014 Redpoint
Ventures. Powered by 1. App w/ aggregated demand 2. Centralized access to supply 3. Standardized product 4. Smart phone routing Value 1. Solves information asymmetry in offline markets 2. Better economics by removing middlemen 3. Social validation of suppliers Widget Direct solution
15.
15© 2014 Redpoint
Ventures. Customer Cohorts
Notes de l'éditeur
1
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