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Influencer marketing uses the key brand advocates to organically transmit their message to the larger market. It identifies people, who have greater social followings and who can generate greater influence upon the target audiences. With these key influencers it then focuses on marketing efforts. Influencer marketing increases brand’s potentiality to unify their marketing, sales, PR, product, digital marketing, social media etc. by means of powerful and relevant communication based on relationship. The ROI and the marketing potential of influencer marketing are enormous.

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🚀 Traditional Marketing Tactics in the Digital Era: Do They Still Hold Value? 📈 As businesses embrace the digital age, the debate rages on: Are traditional marketing tactics still effective? While digital strategies have revolutionized the game, it's essential not to dismiss the power of traditional methods just yet. 🎯 From print ads to direct mail, these tried-and-tested approaches can still reach and engage target audiences. 💼 However, finding the right balance between traditional and digital is key. Let's explore how combining the best of both worlds can amplify your marketing efforts and maximize results. 💥 Join the conversation! https://www.webmaxy.co/blog/egrowth/traditional-marketing/ Want to know which marketing channel is performing the best? Take a Webmaxy eGrowth trial today! https://www.webmaxy.co/egrowth/ #traditionalmarketing #traditionalmarketingvsdigitalmarketing #traditionaladvertising #traditionalmarketingexamples #examplesoftraditionalmarketing #whatistraditionalmarketing #traditionalmarketingdefinition #whatistraditionaladvertising #digitalmarketingvstraditionalmarketing #traditionalmarketingmethods #traditionalvsdigitalmarketing #marketingvsdigitalmarketing #digitalmarketingvsmarketing #digitalvstraditionalmarketing #traditionalanddigitalmarketing

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Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together. But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.

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All of these questions are answered I just need you to read the answers, understand them and paraphrase them in your own way with keeping the same idea. Just rewrite it with the same idea but in a different phrase than these. Essay Questions: 1. Identify and discuss reasons why firms become so infatuated with pricing. Why is pricing given a great deal of attention? Answer/ ANS: There is no other component of the marketing program that firms become more infatuated with than pricing. There are at least four reasons for the attention given to pricing. First, the revenue equation is pretty simple: Revenue equals the price times quantity sold. There are only two ways for a firm to grow revenue: increase prices or increase the volume of product sold. Rarely can a firm do both simultaneously. Although there are literally hundreds of ways to increase profit by controlling costs and operating expenses, the revenue side has only two variables—one being price and the other being heavily influenced by price. A second reason that firms become enamored with pricing is that it is the easiest of all marketing variables to change. Although changing the product and its distribution or promotion can take months or even years, changes in pricing can be executed immediately in real time. Likewise, product, distribution, or promotion changes can also be quite expensive, especially if research and development (R&D) or production must be rescheduled. Conversely, changing prices is a very low-cost option. The third reason for the importance of pricing is that firms take considerable pains to discover and anticipate the pricing strategies and tactics of other firms. Salespeople learn to read a competitor’s price sheet upside down at a buyer’s desk. Retailers send “secret shoppers” into competitors’ stores to learn what they charge for the same merchandise. In this age of e-commerce, tracking what competitors charge for their goods and services has become so daunting that an entire price-tracking industry has emerged. Finally, pricing is given a great deal of attention because it is considered to be the only real means of differentiation in mature markets plagued by commoditization. When customers see all competing products as offering the same features and benefits, their buying decisions are primarily driven by price. Having a solid understanding of these issues is important because far too many firms and their managers use a seat-of-the-pants approach to pricing by guessing the best price for their goods and services. Guessing is never a good strategy in marketing; it can be downright deadly when it comes to setting prices. 2. In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. What are some alternatives that are preferable to cutting prices? Answer/ ANS: All marketers understand the relationship between price and revenue. However, firms cannot charge high prices without goo.

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