This document provides an overview of the innovation process from idea to commercialization. It discusses idea generation techniques, developing prototypes, intellectual property protection, and building a business model. The business model canvas is introduced as a tool to sketch out key aspects of a business like customer segments, value propositions, revenue streams, and costs. Customer development is emphasized as critical, with the quote that anything not saleable is not worth inventing. References to further resources on business models and innovation management are also provided.

1. Roadmap From Idea to Innovation
Jamil Alkhatib
Bethlehem University
8.08.2012
Copyrights © 2012 Jamil Alkhatib 1

2. Jamil Alkhatib
• Founder of IBTECAR
• (Innovation, Business, Technology, Entrepreneurship and Creativity for the Arab Region)
• MSc. Technology & Innovation Management
• BSc. Electrical Engineering
• Consulting:
– Change and innovation management
– SME Development
– Technology commercialization
– Product and technology strategy planning
– Early stage venture assistance ideas2market
– Creativity techniques
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3. Organizations Supported
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4. Innovations
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5. Opening Questions
• How can I be an innovator?
• How can I convert my invention to $?
• Is there any specific process to follow?
• How can I protect my innovation?
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6. Content
• Innovation Process
• Building the business model
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7. What is this?
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8. Innovation Definition
Problem
Problem Solution
Recognition
Solving
Exploitation Innovation
(Invention)
"Anything that won't sell, I don't want to invent."
Thomas Edison
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9. Types of innovations
Product Service
Business
Process
Model
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10. A story of a Pen
Innovations not always technology based
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11. Innovators?
First or Best
SpeekFree
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12. Invention Market Cycle
Idea
Marketing Prototype
Customer
Protection
testing
Developm Customer
ent (R&D) testing
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13. Idea Generation
• Technology
– Technology Trends
– Scientific achievements
• Market
– Market research
– Customer survey
• Creativity Techniques
– Brainstorming
– Lateral thinking
– Six thinking hats
– Mind mapping
– TRIZ
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14. Creativity and Mind Shift
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15. Invention Market Cycle
Idea
Marketing Prototype
Customer
Protection
testing
Developm Customer
ent (R&D) testing
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16. Intellectual Property
Protection
Patents
Other Copyrigh
IPs t
IP
Trade Trademar
secrets k
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17. Patents
iPod Telephone

18. BUSINESS MODEL
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19. Customer Segments
Which customers and users are you serving?
Which jobs do they really want to get done?
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21. Value Propositions
• What is the ‘market/customer Pain’?
• How does your product address the customer’s Pain?
• What is different about your product?
• Why would a customer buy from you?
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22. Value Propositions
Cost reduction
Price
Design
Novelty
Technology
Performance
Risk
minimization
Address need
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24. Channels
How does each customer segment want to be reached?
Through which interaction points?
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26. Customer Relationships
What relationships are you establishing with each segment?
Personal? Automated? Acquisitive? Retentive?
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28. Revenue Streams
What are customers really willing to pay for?
How are you generating transactional or recurring revenues?
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29. Key Resources
Which resources underpin your business model?
Which assets are essential?
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30. Key Activities
Which activities do you need to perform well in your business?
What is crucial?
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31. Key Partners
Which partners and suppliers leverage your model?
Who do you need to rely on?
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32. Cost Structure
What is the resulting cost structure?
Which key elements drive your costs?
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33. Business Model Canvas
value
key activities customer
proposition
relationships
customer
segments
key partners
cost key revenue
structure channels streams
resources
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34. Sketch our your Business
Model
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35. Customer/Product
Development
Product Development
Concept/ Product Alpha/Beta Launch/1st
Bus. Plan Dev. Test Ship
Innovation 2.0 – idea, share w/ customer, improve, market
test, keep refining the business model (Value)
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36. Customers are KEY
More startups fail from
a lack of customers than from
a failure of new technologies
"Anything that won't sell, I don't want to invent."
Thomas Edison
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37. References
www.businessmodelgeneration.com
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38. http://www.ibtecar.me
http://ibtecar.blogspot.com/
http:// www.slideshare.net/jamilkhatib
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