Reseller & Channel online communities 1o1

1. Reseller & Channel Communities 1o1
for Organizations
Jamshed Wadia
CorridorConversations.Com

2. Why would Resellers & Channel be Interested
in joining your Online Community
 It’s a sign of association with principal org
 Connect with senior execs of principal org
 Connect with other resellers & channel owners
 Community provides as a great source of Information
 Digital medium of ordering & tracking of shipments
 A good feedback mechanism to principal org on
product, services and channel policy
 To get support both pre & post sales

3. Why would organizations be keen on setting up
Online communities
 Reach out to more resellers & channel via online in a
well structured manner
 Create a sense of community among their partners
and make them true brand ambassadors
 Great medium to provide vision & direction
 Exchange ideas and get feedback from channel
customers
 Effective medium to distribute information

4. What do Resellers & Channel expect in terms
of functionality in Online Communities
 Single sign on community pages preferably using
their existing Social networking profiles
 No more restricted areas after one login
 Information that can be repurposed and easily
shareable if necessary
 Direct responses & conversations from org reps and
in some cases senior reps
 Ability to connect with other members but only who
they want to.
 Ability to form their own groups

5. Enterprise Community Components
 Personal channel profiles connected to master
profile by default
 Main feed page that aggregates other channel and
principal org’s feeds.
 Content Section or tabs on main page
 Pre Defined forum’s and discussion boards
 E commerce engine
 Polling Applications for quick feedback
 Share content functionalities