Traffic Management in the Cloud - Web2.0

Traffic Management in the Cloud The Challenges of Network Optimization Web 2.0 Happy Hour ,[object Object],[object Object],11/18/2009 © Neustar Inc. / Proprietary and Confidential

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

What is Traffic Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

What is Traffic Management in the Cloud? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Why Do Organizations Need It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Who Needs It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Disaster Recovery Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Failover Between Data Centers TM Cloud Solution ,[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential End User 10.10.10.10 10.10.10.20 (myweb.com Primary) 10.10.10.30 10.10.10.40 10.10.10.50 (myweb.com Backup) 10.10.10.60 Data Center A Data Center B Recursive Server SiteBacker Monitor Performance Probes Connected to Myweb.com! IP Traffic DNS Response: IP directed to Backup

Utilizing Multiple Data Centers Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Global Server Load Balancing (GSLB) TM Cloud Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential End Users Recursive Server IP Traffic Traffic directed based on performance probes 60% Traffic 40% Traffic Content Server C Data Center A Content Server B Content Server C Content Server B Data Center B Content Server A Content Server A Performance Probe Agent ISP UltraDNS Global Network

Session Persistence Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Geo-Based Load Balancing TM Cloud Solution ,[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential HTTP Request/IP Traffic Content Server C Data Center A Content Server B Content Server C Content Server B Data Center B Traffic Controller Monitoring Probes ISP 1 User 2 ISP 2 Internet User 1 Content Server A Content Server A Recursive Server Recursive Server DNS HTTP Redirect

CDN Replacement Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Geo-Based Load Balancing to CDNs TM Cloud Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential High-Cost CDN Low-Cost CDN Size = Performance

CDN Alternative Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Geo-Based Load Balancing TM Cloud Solution ,[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential USA UK Australia Hong Kong

Grouping Services Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Geo-Based Pools with Failover TM Cloud Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential Tokyo Advanced Directional (AD) w/ Sitebacker (SB) and Traffic Controller (TC) London San Antonio Phoenix Internet Internet Internet VPN Servers VPN Users USA Europe SE Asia Primary connection Backup connection

When To Deploy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Now, a Test: what did we learn? Traffic Management in the Cloud ,[object Object],[object Object],11/18/2009 © Neustar Inc. / Proprietary and Confidential

Just Kidding! ,[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

What to Take Away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

[object Object],[object Object],[object Object],[object Object],[object Object],© Neustar Inc. / Proprietary and Confidential

Traffic Management in the Cloud - Web2.0

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Traffic Management in the Cloud - Web2.0