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8/30 - Social Media Intro

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Jan Ahrensggu
Jan Ahrensggu

This is the course introduction PPT for Marketing in Social Media. Mkt 396

1  sur  23
Agenda – 8/30/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in Social Media Introduction to course Created by Jan Ahrens [email_address]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Premise of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are social medias… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
 
Internet and Social Media Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet and Social Media Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparing Social Media to Traditional Marketing Digital Media Channel Traditional Discipline Blog Newspaper / Newsletters Public Relations Twitter Newspaper / Newsletters Public Relations Promotions – Coupons Facebook / LinkedIn Conferences & Seminars YouTube Television
Fortune 100 Global Companies – Social Media Checkup ,[object Object],[object Object],[object Object]
Global Companies Using Social Media ,[object Object]
Global Companies Using Social Media
Multiple Platforms?
Which Platform?
Multiple Accounts
Frequency of Communications
Social Media – Marketing via Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Marketing via Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Marketing via Social Networks ,[object Object],[object Object],[object Object],[object Object]
Social Media – Marketing via Podcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Marketing via Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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8/30 - Social Media Intro

Notes de l'éditeur

  1. Gillin, Paul (2009). Secrets of Social Media Marketing. Fresno, CA: Quill Driver Books. Meerman Scott, David (2009) The New Rules of Marketing & PR . Hoboken, NJ: John Wiley & Sons, Inc
  2. By Brian Solis
  3. Digital media channel Traditional discipline 1. Search – SEO No direct comparison, although PR is important and related to Advertising messages, but no media investment. 2. Search – Pay Per Click Advertising 3. Online PR Public Relations 4. Online Partnerships – Affiliate Marketing No direct comparison, but Sales Promotion is closest. 5. Interactive Ads Advertising 6. Opt-in e-mail Direct marketing 7. Viral Marketing Public Relations
  4. Burson-MarstellerEvidence-Based Communications
  5. Burson-MarstellerEvidence-Based Communications
  6. Burson-MarstellerEvidence-Based Communications
  7. Burson-MarstellerEvidence-Based Communications
  8. Burson-MarstellerEvidence-Based Communications
  9. Burson-MarstellerEvidence-Based Communications