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ARE YOU
SMART?
Effective goal setting for shine on biz success!
PRESENTED BY JANET BRENT byjanet.net
FOR PROSPERITY’S KITCHEN prosperityskitchen.com
“
A GOAL IS A
DREAM
“
A GOAL IS A
DREAM         WITH A
              DEADLINE

              –Napoleon Hill
Write it down!
Write it down!
Statistics show that writing down all your goals
GIVES you an 80% HIGHER chance of achieving them!
TIP
  Get creative and get engaged
  to set the stage for goals and a
  WINNING business year that
  will make you cheer!
3%   PEOPLE WHO HAD
     CLEAR, WRITTEN GOALS
     & AN ACTION PLAN
3%         PEOPLE WHO HAD
           CLEAR, WRITTEN GOALS
           & AN ACTION PLAN




 EARNED    10x     MORE
 THAN OTHER 97% COMBINED
 (A Harvard MBA Study)
DON’T BE
ANOTHER
BRICK IN
THE WALL
TIME
TIME
TO GET
SMART
“
A goal set properly
is halfway reached
            - Zig Ziglar   ”
SMART
GOALS
SMART
GOALS
Specific Measurable Attainable Relevant Time-bound
MEET JANET
BLOGS AT PURPLE PANDA
     INTUITIVE GRAPHIC/WEB DESIGNER




MEET JANET
BLOGS AT PURPLE PANDA
     INTUITIVE GRAPHIC/WEB DESIGNER
                    eu r           mental blocks
               pren
        solo          right-brained
                march
              ’       es to h       plays dumb
       ‘ lazy                 er own
                                     beat
                 INFJ gets in her own way



MEET JANET
Bitch, please! I
     know I’m smart!



MEET JANET
SMART GOAL #1
$60k+                                        (the dolla dolla bills, y’all!)



SMART GOAL #1
Janet will earn $60k or more this 2013 by sending out at least 3 new proposals a week, launching
an e-shop portion for passive income streams which will donate 20% to her own social outreach
initiatives, guest blogging on relevant sites 4x a month and asking for client feedback (survey) as
standard procedure after every project. This will allow Janet to grow her business, analyze how to
improve, and reinforce her conscious brand.
organic
growth
A K IT
B  E !
 R N
 D O W
S
SPECIFIC
S
SPECIFIC


    Grow her ‘hobby biz’ into a full-on professional business with
    an annual income of $60k or more this 2013.
M
MEASURABLE
MMEASURABLE


Create a monthly marketing goals spreadsheet that will look at how many new
proposals are sent out, close rate, follow up letter, blogs, guest blogs, and other
relevant information (of course, keep track of monthly income too).
A
ATTAINABLE
A
ATTAINABLE
Janet’s s
 pr
         trategy
   oposals

           o
            aw
                   is t
                eek, net


             g on rele
                        o ask for



                        va
                           w
                                  c lient fee
                             ork and/


                           nt web d
                                     es
                                       o
                                              db
                                         r MASTE


                                       ign sites
                                                ack (sur
                                                 RM


                                                 4
                                                         vey) after
                                                      IND with


                                                   x a mont
                                                            h
                                                                    ev
                                                               service


                                                              and crea
                                                                      ery p
                                                                        pro


                                                                       te
                                                                             roject, s
                                                                            fessiona


                                                                          an e-sho
                                                                                   p
                                                                                       en
                                                                                      ls
                                                                                         d out at
                                                                                         at least


                                                                                      for pass
                                                                                               iv
                                                                                                   le
                                                                                                  1x
                                                                                                      ast 3 ne
                                                                                                      a week,


                                                                                                 e mul ti p
                                                                                                            le
                                                                                                               w




  guest bl
                      .
           streams
   income
R
RELEVANT
R
RELEVANT
                                           I’m not Stuck!
                                           I’m RELEVANT!
    Adding additional clients and income streams will allow Janet to
    increase her revenue. Adding a social responsibility portion of the
    sales will attract her ideal client that wants to make a difference.
    Measuring marketing efforts will allow her to keep track of what’s
    working and what’s not. Adjust accordingly.
Get out of my way!

...But sometimes pandas (and Janet) get in their own way. She’ll
have to be more productive and focused than her lazy
procrastinating ways. Working ON her business, not in her
business. Janet’s up for the challenge!
T
TIME-BOUND
The clock is ticking. Janet will earn $60k or more this 2013!
“My biological clock is ticking and I want
babies NOW!” -The Complete Works of
William Shakespeare (Abridged)

Janet ain’t tying the knot, but she’ll get
knocked up to celebrate! She’ll finally be
able to afford one kid & looks forward
to joining the mompreneur club.




CELEBRATE!
SMART GOAL #2
List Building
SMART GOAL #2
In order to spread her message that would appeal to her ideal client avatar and grow her list from 60
to 500+ in one year, Janet wants to launch an ebook manifesto about conscious living entitled
“Purple is the New Green: A Conscious Living Manifesto” which will be out on April 29th, 2013. She
will achieve this by writing at least 1,500 words, 3x a week.
SCARIEST MOMENT
The




  is always RIGHT BEFORE YOU START
                –– Stephen King, On Writing
THE STRATEGY
THE STRATEGY
• Janet will write 1,500 words, 3x a week.
• She will measure her list building statistics via
  Mailchimp and strategically use Google Analytics
  to see where her pages may need improvement
  to add more list conversions.
• E-book design will be her own, as a way
  to market her services.

If she plays her cards right, she
could have a straight up flush!
(Full of heart + passion)
IN THE WAY


Janet wasn’t born famous.
She knows list building is hard work.
Especially when website traffic is less than 50 a day, on average.
CELEBRATE!
EXPLORE. TRAVEL. SEE THE WORLD.
SMART GOAL #3
Launch
SMART GOAL #3
Janet will establish herself as an expert intuitive graphic/web designer and the go-to professional
for holistic, creative entrepreneurs and heart-based businesses by soft launching her new web
design site on February 14th and hosting a launch party on February 21st. This will allow her the
confidence to put herself out there and really hone in on her niche.
Week 1
 Code the Website (already designed) in four hour chunks
 Spend 1 day to write the copy for service packages and about page
 CROSS BROWSER TEST WEBSITE TO MAKE SURE TECH IS WORKING
 Soft launch site February 14th


Week 2
  WORK ON PROMOTIONAL/LAUNCH PLAN
 CREATE FACEBOOK EVENT OF LAUNCH PARTY
 START INVITING/EMAILING PEOPLE
 EMAIL INFLUENCERS TO SEE IF THEY CAN HELP
 LAUNCH PARTY ON FEBRUARY 21ST
LACK OF TIME
A tight launch plan will be tough but Janet needs it ASAP to go pro + gain confidence
KEEP YOUR EYE ON THE PRIZE
TAKE A
CELEBRATE BY GOING ON A RELAXING
TROPICAL SPA VACATION
TIP                    DOn’T Hate!




THINK OF YOUR BIG HAIRY AUDACIOUS GOALS (BHAG)
AS CUTE LITTLE MONSTERS
Janet’s BHAG is to have a full service boutique design agency so she can free up her
time for other projects like... building a tropical eco treehouse wellness resort!
She spotted land near a beach resort. But lack of funds gets in the way. She needs to find
an angel investor to pitch her idea.
PRETTY PLEASE
WITH BAMBOO
  ON TOP?
“WHATEVER THE MIND CAN

CONCEIVE     BELIEVE
            AND
IT CAN ACHIEVE    –Napoleon Hill
THANK YOU FOR VIEWING. IF YOU LIKED THIS...
WILL DESIGN
FOR BAMBOO
              THANK YOU FOR VIEWING. IF YOU LIKED THIS...
WILL DESIGN
FOR BAMBOO
              THANK YOU FOR VIEWING. IF YOU LIKED THIS...
              (Just sayin’)

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SMART Goals for Business Success

  • 1. ARE YOU SMART? Effective goal setting for shine on biz success!
  • 2. PRESENTED BY JANET BRENT byjanet.net
  • 3. FOR PROSPERITY’S KITCHEN prosperityskitchen.com
  • 4. “ A GOAL IS A DREAM
  • 5. “ A GOAL IS A DREAM WITH A DEADLINE –Napoleon Hill
  • 7. Write it down! Statistics show that writing down all your goals GIVES you an 80% HIGHER chance of achieving them!
  • 8. TIP Get creative and get engaged to set the stage for goals and a WINNING business year that will make you cheer!
  • 9. 3% PEOPLE WHO HAD CLEAR, WRITTEN GOALS & AN ACTION PLAN
  • 10. 3% PEOPLE WHO HAD CLEAR, WRITTEN GOALS & AN ACTION PLAN EARNED 10x MORE THAN OTHER 97% COMBINED (A Harvard MBA Study)
  • 12. TIME
  • 14. “ A goal set properly is halfway reached - Zig Ziglar ”
  • 18. BLOGS AT PURPLE PANDA INTUITIVE GRAPHIC/WEB DESIGNER MEET JANET
  • 19. BLOGS AT PURPLE PANDA INTUITIVE GRAPHIC/WEB DESIGNER eu r mental blocks pren solo right-brained march ’ es to h plays dumb ‘ lazy er own beat INFJ gets in her own way MEET JANET
  • 20. Bitch, please! I know I’m smart! MEET JANET
  • 22. $60k+ (the dolla dolla bills, y’all!) SMART GOAL #1 Janet will earn $60k or more this 2013 by sending out at least 3 new proposals a week, launching an e-shop portion for passive income streams which will donate 20% to her own social outreach initiatives, guest blogging on relevant sites 4x a month and asking for client feedback (survey) as standard procedure after every project. This will allow Janet to grow her business, analyze how to improve, and reinforce her conscious brand.
  • 24. A K IT B E ! R N D O W
  • 26. S SPECIFIC Grow her ‘hobby biz’ into a full-on professional business with an annual income of $60k or more this 2013.
  • 28. MMEASURABLE Create a monthly marketing goals spreadsheet that will look at how many new proposals are sent out, close rate, follow up letter, blogs, guest blogs, and other relevant information (of course, keep track of monthly income too).
  • 30. A ATTAINABLE Janet’s s pr trategy oposals o aw is t eek, net g on rele o ask for va w c lient fee ork and/ nt web d es o db r MASTE ign sites ack (sur RM 4 vey) after IND with x a mont h ev service and crea ery p pro te roject, s fessiona an e-sho p en ls d out at at least for pass iv le 1x ast 3 ne a week, e mul ti p le w guest bl . streams income
  • 32. R RELEVANT I’m not Stuck! I’m RELEVANT! Adding additional clients and income streams will allow Janet to increase her revenue. Adding a social responsibility portion of the sales will attract her ideal client that wants to make a difference. Measuring marketing efforts will allow her to keep track of what’s working and what’s not. Adjust accordingly.
  • 33. Get out of my way! ...But sometimes pandas (and Janet) get in their own way. She’ll have to be more productive and focused than her lazy procrastinating ways. Working ON her business, not in her business. Janet’s up for the challenge!
  • 34. T TIME-BOUND The clock is ticking. Janet will earn $60k or more this 2013!
  • 35. “My biological clock is ticking and I want babies NOW!” -The Complete Works of William Shakespeare (Abridged) Janet ain’t tying the knot, but she’ll get knocked up to celebrate! She’ll finally be able to afford one kid & looks forward to joining the mompreneur club. CELEBRATE!
  • 37. List Building SMART GOAL #2 In order to spread her message that would appeal to her ideal client avatar and grow her list from 60 to 500+ in one year, Janet wants to launch an ebook manifesto about conscious living entitled “Purple is the New Green: A Conscious Living Manifesto” which will be out on April 29th, 2013. She will achieve this by writing at least 1,500 words, 3x a week.
  • 38. SCARIEST MOMENT The is always RIGHT BEFORE YOU START –– Stephen King, On Writing
  • 40. THE STRATEGY • Janet will write 1,500 words, 3x a week. • She will measure her list building statistics via Mailchimp and strategically use Google Analytics to see where her pages may need improvement to add more list conversions. • E-book design will be her own, as a way to market her services. If she plays her cards right, she could have a straight up flush! (Full of heart + passion)
  • 41. IN THE WAY Janet wasn’t born famous. She knows list building is hard work. Especially when website traffic is less than 50 a day, on average.
  • 44. Launch SMART GOAL #3 Janet will establish herself as an expert intuitive graphic/web designer and the go-to professional for holistic, creative entrepreneurs and heart-based businesses by soft launching her new web design site on February 14th and hosting a launch party on February 21st. This will allow her the confidence to put herself out there and really hone in on her niche.
  • 45. Week 1 Code the Website (already designed) in four hour chunks Spend 1 day to write the copy for service packages and about page CROSS BROWSER TEST WEBSITE TO MAKE SURE TECH IS WORKING Soft launch site February 14th Week 2 WORK ON PROMOTIONAL/LAUNCH PLAN CREATE FACEBOOK EVENT OF LAUNCH PARTY START INVITING/EMAILING PEOPLE EMAIL INFLUENCERS TO SEE IF THEY CAN HELP LAUNCH PARTY ON FEBRUARY 21ST
  • 46. LACK OF TIME A tight launch plan will be tough but Janet needs it ASAP to go pro + gain confidence
  • 47. KEEP YOUR EYE ON THE PRIZE
  • 49. CELEBRATE BY GOING ON A RELAXING TROPICAL SPA VACATION
  • 50. TIP DOn’T Hate! THINK OF YOUR BIG HAIRY AUDACIOUS GOALS (BHAG) AS CUTE LITTLE MONSTERS
  • 51. Janet’s BHAG is to have a full service boutique design agency so she can free up her time for other projects like... building a tropical eco treehouse wellness resort!
  • 52. She spotted land near a beach resort. But lack of funds gets in the way. She needs to find an angel investor to pitch her idea.
  • 54. “WHATEVER THE MIND CAN CONCEIVE BELIEVE AND IT CAN ACHIEVE –Napoleon Hill
  • 55. THANK YOU FOR VIEWING. IF YOU LIKED THIS...
  • 56. WILL DESIGN FOR BAMBOO THANK YOU FOR VIEWING. IF YOU LIKED THIS...
  • 57. WILL DESIGN FOR BAMBOO THANK YOU FOR VIEWING. IF YOU LIKED THIS... (Just sayin’)