The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.
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Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition
1. Digital Influencers
Panel: Travel &
Tourism Internet
User Survey
1st edition
Forming a community of influencers
giving insights on e-commerce
developments online.
NOVEMBER 16, 2016 | JANETTE TORAL
3. Cebu
Whether for business or pleasure, Cebu ranks highest among places
visited by the digital influencers panel.
MOST POPULAR PHILIPPINES TRAVEL DESTINATION
8. Agoda & Booking.com
Users highlight convenience, ease of use, and finding the
"cheapest" deal.
MOST POPULAR TRAVEL BOOKING PLATFORM
9. influences selection of travel agency, tour operator,
travel or tour booking portal.
Followed by TOUR PACKAGE AT 67%.
DIGITALFILIPINO.COM
86%
Pricing
10. 57%
opt to use a travel agency,
tour operator, travel & tour
booking portals when
planning trip.
11. 43% PAY ONLINE
ACCOMMODATION ARRANGEMENTS IS MOST POPULAR
SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR
OPERATOR. TRAVEL & TOUR BOOKING PORTAL.