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E-Commerce in the Philippines 2016-2017

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Janette Toral
Janette Toral

A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/

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E-Commerce in the Philippines Janette Toral http://digitalfilipino.com
Lazada - #6 Goods.ph - #460 Greatvalueplus.ph - #970 Zalora - #81 Bench - #1752 http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
OLX - #15 Shopee - #251 TipidPC - #302 http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
http://ecommerceiq.asia/philippines-ecommerce-landscape-ecommerceiq/
E-Commerce Industry Segment and Players
E-Commerce Roadmap UpdatesJanette Toral Digitalfilipino.com
Vision: E-Commerce as an Economic Growth Contributor & Philippines Competitive Advantage Business Objectives & Success Criteria 100,000 MSMEs do E-Commerce E-Commerce at 25% GDP 30% of Filipinos do E-Commerce Fast & Cost Competitive Internet Access Cybercrime Enforcement & Prosecution Government E-Payment Implementation Effective Merchant & Consumer Protection
E-Commerce Roadmap Deliverables UPSTREAM • Philippine Internet Broadband Masterplan • Customs Modernization Law (Updating of Tariff Regulations) • New Telco / VAS Players • National Retail Payment System INTERNAL VALUE CHAIN • Consumer Protection on E-Commerce • National Single Window • Anti-Cybercrime enforcement • E-Government Payment • Simplified Tax system • Data Privacy Commission • E-Notary DOWNSTREAM • Seal of Trust • PKI / Digital Signature Implementation • Cross-Border E- Commerce Policies • E-Commerce Education • Sector development • Private Sector Leadership
Business Opportunities in E- Commerce
COMPOSITE Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved. Philippines E-Commerce Index (ECI)
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved. JAN 2016 – AUG 2016 Chart 1: Extent of Online Engagement in the Manufacturing, Retail-Wholesale and Services Industry Overall Index, Weighted to Actual Values
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved. 0% 10% 20% 30% 40% 50% 60% 70% 80% AUG13 SEPT13 OCT13 NOV13 DEC13 JAN14 FEB14 MAR14 APR14 MAY14 JUN14 JUL14 AUG14 SEPT14 OCT14 NOV14 DEC14 JAN15 FEB15 MAR15 APR15 MAY15 JUN15 JUL15 AUG15 SEP15 OCT15 NOV15 DEC15 JAN16 FEB16 MAR16 APR16 MAY16 JUN16 JUL16 AUG16 % Revenue % Revenue Moving Average (3 months) Linear (% Revenue)
Copyright 2016, I-Metrics Asia-Pacific Corporation. All rights reserved. 0% 10% 20% 30% 40% 50% 60% 70% 80% AUG13 SEPT13 OCT13 NOV13 DEC13 JAN14 FEB14 MAR14 APR14 MAY14 JUN14 JUL14 AUG14 SEPT14 OCT14 NOV14 DEC14 JAN15 FEB15 MAR15 APR15 MAY15 JUN15 JUL15 AUG15 SEP15 OCT15 NOV15 DEC15 JAN16 FEB16 MAR16 APR16 MAY16 JUN16 JUL16 AUG16 % Purchases % Purchases Moving Average (3 months) Linear (% Purchases)
Challenges: Lack of Marketplace & Logistics Players to Serve MSMEs
OneStore.ph
Shoplocal.ph
Shopee.ph
Certified E-Commerce Specialist, Entrepreneur, Professional Program http://digitalfilipino.com/certified
Launch New Marketplaces E-Commerce Entrepreneurs Summit January 7 – Manila January 14 – Cebu January 21 – Cebu January 28 – Davao www.ecomsummit.asia
Need: E-Commerce Hackathons
Challenge: Sustained E- Commerce & Digital Marketing Education
Outreach Initiatives • DICT Rural Impact Sourcing / Next Wave Cities • DTI E-Commerce Roadshow (16 cities) • Ureka Forum
DigitalFilipino.com
DTI Mentoring Programs
Challenge: Local & Cross-Border Online Payments
Cross-Border Payments
Challenge: Empowering MSMEs to Sell Cross-Border
Pillar 1: Facilitating business networking and matching involving MSMEs Pillar 2: Enhancing MSME awareness and feedback on trade regulations Pillar 3: Improving mechanism for knowledge sharing on trade facilitation, business support, partnerships, and capacity building activities for MSMEs
COMING SOON IN 2017!
Download presentation •http://bit.ly/ecomlearn •http://bit.ly/ecomactivation

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