Leverage Your Brands with E-Commerce and Social Media
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A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
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Leverage Your Brands with E-Commerce and Social Media
- 1. Leverage Your Brands with E-‐ Commerce and Social Media Jane<e Toral h<p://www.e-‐commercephilippines.com h<p://www.searchprofileindex.com
- 2. Internet Search emerges as the top online acEvity. Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 #1 Influence search engine results
- 4. Search MarkeEng Program • Goals • Audience • Needs • Products • PotenEal #2 Helps create awareness and establish credibility.
- 5. h<p://www.google.com/insights/search SITE LAUNCH STEP #1 RESEARCH
- 6. Find out compeEEon through search engine. Search engine is a reputaEon engine.
- 7. SITE launch Step #2 Structure / OpEmize • About the site • Sidebar • Company index – Facebook page • Categories – Twi<er – Cat1 – Slideshare • Photo – Archives • DescripEon – Ads • Company info – About author • Keyword: category, – News company name
- 8. h<p://www.halalcerEfiedfood.com launched August 10. Relevance
- 9. Prominence Reason to return Density Proximity
- 10. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 Do you know what people say about you?
- 11. Facebook • Aim to reach 10,000 Likes or Fans (Epping point). • Social context drives advocacy
- 15. SITE Launch STEP #4 MEASURE VCR
- 16. Paid search (opEon) Listed -‐ Search results Monitor your ranking. (results as of August 11)
- 17. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful #3 Changes the rules of engagement.
- 26. forums
- 41. Building Tribes • Tell a story • Lead a movement – Who are you upse`ng? – Who are you leading? – Challenge the status quo – Establish a culture. • Connect a tribe • Everyone is important. – Who are you connecEng? – Being a leader gives you – Stage 1 to 5 charisma. • Life sucks • Make change • My life sucks • I’m great – Commit • We’re great • Life is great
- 44. • Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy beaer health. • Be a top choice (win life's popularity contests: job, rela#onship, friendship). The Likeability Factor by Tim Sanders
- 46. Thank you! Download handout at h<p://slideshare.net/jane<etoral h<p://twi<er.com/digitalfilipino