Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Value Proposition canvas- Customer needs and pains
Search Engine and Social Media Marketing 101
1. Search Engine & Social Media
Marketing 101
Janette Toral
http://www.searchprofileindex.com
2. Internet Search emerges as the top
online activity.
Activities showing significant increase at 95% confidence levels
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
3. What people Search for
on the Net
Base: Past month Internet users aged 10+ across National Urban Philippines who have used a search engine in the past month
Source: Yahoo!-Nielsen Net Index 2010
4. Search engine marketing
• Encompasses any kind of search results.
• Everything you do to raise your site’s
visibility in search engines to attract more
visitors.
8. Find out competition through
search engine.
Search engine is a reputation
engine.
9. SITE launch Step #2 Structure /
Optimize
• About the site • Sidebar
• Company index – Facebook page
• Categories – Twitter
– Cat1 – Slideshare
• Photo – Archives
• Description – Ads
• Company info – About author
• Keyword: category,
– News
company name
12. Social media is changing the rules
of engagement
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
Do you know what people say about
you?
13. Facebook
• Aim to reach 10,000
Likes or Fans (tipping
point).
• Social context drives
advocacy
17. http://buddygancenia.com/blog/rates
- landing page for the link-building
campaign.
- All the necessary information about the
videographer, contact details, the
products and services, the rates and
sample videos are all in this page.
Winner of DigitalFilipino Social Networking Awards 2010 (Search Engine Marketing
category)
18.
19. KEYWORDS GOOGLE YAHOO BING
Corporate events
coverage 1 1 1
Philippines
Corporate video
1 1 1
Philippines
Events video
coverage 1 1 1
Philippines
Events coverage
1 2 1
Philippines
Corporate events 2 8 4
coverage
Video coverage 5 1 2
Philippines
Events video 2 10 9
coverage
20. RESULTS
It increased the inquiry about 3 times. Bookings also increased from
the time the campaign was launched.
27. The Needs
Managing your internet image
- Will people search for you?
- Will people write and talk about you?
- Will people share information about you?
29. The Solution
will:
- Web Presence Tracking Report
- Insights
Output
Initial baseline analysis (pre-site work)
Identifying conversion areas and how it will be carried out.
Content development ideas.
Improvements on the website, optimization of pages on keywords
30. The Solution
will:
Provide detailed discussions on:
Output
Possible online strategy
Viral Marketing / Buzz ideas
Improve what people see online about you
Possible sites to target for advertising, engagement, & linking.
Campaign ideas and execution
Technology briefing
31. The Solution
• Resources, e-books, reports, e-mail based
tutorial
• Training videos
• Forum
• Webinar briefings
• Search Engine Marketing Conference /
Camp slots
• Search Engine Marketing Workshops
32. Get updated deck
• Will post handout at
http://slideshare.net/janettetoral
• Join our following activities:
– September 28 to 30: Sales Tactics Using
Search Engine & Social Media Marketing
– Visit http://www.searchprofileindex.com for
more details.