YILDRIM
SOFT
TECHNOLOGIES

TABLE OF
CONTENTS
ABOUT US01
OUR SERVICES02
WHY CHOOSE US?03
CONTACT US04

ABOUT US
01

• YILDIRIM SOFT TECHNOLOGIES (YILDIRIM TEKNOLOJİLERİ) Services primarily meet the various communication infrastructure needs of
modern corporate customers.
• In this area, YILDIRIM SOFT TECHNOLOGIES has developed service offerings to facilitate the transition of institutions to the Internet age.
• YILDIRIM SOFT TECHNOLOGIES also has service offerings to support the entire IT infrastructure of an enterprise. By improving productivity and
compatibility between IT and business.
• In addition to creating smart connected products that allow you to create new revenue streams; To create vertical industry solutions and
platforms that use the power of machine learning and advanced analysis to help your organization be more efficient and competitive .
ABOUT US

VISION MISSION
Our vision is to be trusted worldwide by industries
and customers in terms of service excellence,
customer focus, attentiveness to employees, and
collaboration with our customers to provide
innovative and value-focused ICT products and
services, as well as restructuring as a
successful Information Technology
Company based in Istanbul.
We Offer Quality solution in Website design and
Website development because of our Planning of
Website Designing and Website Development has
been designed to fulfil interaction between
customer and content successfully. Our website
developers ensure that your website is search
engine (SEO) friendly.

OUR SERVICES
02

OUR SERVICES
SEO
WEBSITE DEVELOPMENT
SEARCH ENGINE
OPTIMIZATION
SMM
SOCIAL MEDIA
MARKETING
PPC
PAY PER CLICK
STATIC & DYNAMIC
WEBSITE DEVELOPMENT

SEARCH
ENGINE
OPTIMIZATION

SEO stands for Search Engine
Optimization, which is the practice of
increasing the quantity and quality of
traffic to your website through organic
search engine results.
WHAT IS SEO?

WHAT GOES INTO SEO?
• Quality of traffic: You can attract all the visitors in the world, but if
they're coming to your site because Google tells them you're a resource for
Apple computers when really you're a farmer selling apples, that is not
quality traffic. Instead you want to attract visitors who are genuinely
interested in products that you offer.
• Quantity of traffic: Once you have the right people clicking through from
those search engine results pages (SERPs), more traffic is better.
• Organic results: Ads make up a significant portion of many SERPs.
Organic traffic is any traffic that you don't have to pay for.

HOW SEO WORKS
You might think of a search engine as a website you visit to
type (or speak) a question into a box and Google, Yahoo!, Bing, or
whatever search engine you're using magically replies with a long list of
links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's
behind those magical lists of links?
Here's how it works: Google (or any search engine you're
using) has a crawler that goes out and gathers information about all the
content they can find on the Internet. The crawlers bring all those 1s and
0s back to the search engine to build an index. That index is then fed
through an algorithm that tries to match all that data with your query.

TWO TYPES OF SEO
OFF-PAGE SEO
Off-page SEO" (also called "off-site
SEO") refers to actions taken outside
of your own website to impact your
rankings within search engine results
pages (SERPs).
Optimizing for off-site ranking
factors involves improving search
engine and user perception of a site's
popularity, relevance, trustworthiness,
and authority. This is accomplished by
other reputable places on the Internet
(pages, sites, people, etc.) linking to or
promoting your website, and
effectively "vouching" for the quality of
your content.
ON-PAGE SEO
On-site SEO (also known as on-page
SEO) is the practice of optimizing
elements on a website (as opposed to
links elsewhere on the Internet and
other external signals collectively
known as "off-site SEO") in order to
rank higher and earn more relevant
traffic from search engines. On-site
SEO refers to optimizing both the
content and HTML source code of a
page.

ON-PAGE SEO ACTIVITIES
Website Analysis
Keyword Research
Keyword Mapping
Content Analysis
URL Mapping
Image Optimization
Title Meta Creation
H1, H2 tags
Internal External linking
SERP Asset Optimization (CTR Check)
Content Developments
Internal Linking Structure Check
Page speed Optimization Report
UX Reports
Landing Page Optimization
Sitemap.xml
Robots.txt
OFF-PAGE SEO ACTIVITIES
Social Bookmarking
Search Engine Submission
Business Listing
Classified Submission
Image Sharing
Blog Submission
Article Submission
Blog Commenting
Video Sharing
PPT Sharing
PDF sharing
Directory Submission
Guest Posting
Infographic Submission
Competitors Link Analysis

A GOOD SEO STRATEGY
• Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
• “Clean” and optimize a website’s HTML code for appropriate keyword density,
title tag optimization, internal linking structure, headings and subheadings, etc.
• Help in writing copy to appeal to both search engines and actual website visitors
• Study competitors (competing websites) and search engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted search terms

SOCIAL
MEDIA
MARKETING

Social media marketing is the use of
social media platforms and websites to
promote a product or service. Although
the terms e-marketing and digital
marketing are still dominant in
academia, social media marketing is
becoming more popular for both
practitioners and researchers.
WHAT IS SMM?

WHERE DO WE START
Websites and apps than enable users to create
and share content to participate in social networking
Social Media Platforms that’s we Work on:
○ Pinterest
○ Google Plus
○ YouTube
○ LinkedIn
○ Twitter
○ Blogs
○ Facebook
○ Apps, e.g., Next-door, Instagram: Software application that you can
download to a mobile device

PINTEREST
Pinterest is an online site where you can save (pin) and organize images
and videos into different groupings (boards). You can upload images and
videos yourself, or you can add images and videos that you’ve
found on other web sites. You can also “re-pin” pictures and videos that
other people have added to their Pinterest boards.
Tips:
❑ Complete Your Profile on Your Biz Account
❑ Verify Your Website
❑ Set Up Pinterest Rich Pins (e.g., Recipe Pins,
Purchase Pins)
❑ Get Your Pinterest Terminology Down

GOOGLE +
Google + allows businesses to connect with fans, join communities, and
also works with Google search engines.
Features:
❑ Works with Google Search Listings
❑ Storefront
❑ Circles
❑ Community Engagement
❑ Share Circle
❑ 2017 options include Image Zooming,
comments filtering, new interface, Events

YOUTUBE
YouTube is an video sharing website where you can create a channel with
a Gmail account.
Features:
❑ Allows you to edit videos
❑ Allows you to embed videos into websites or
social media and create a following
❑ Allows disabling of ads
❑ Can be used with Google AdWords

LINKEDIN
LinkedIn is a Professions Networking Platform, which works well with B2B
organizations, and allows you to network with other professionals.
Options:
❑ Share articles, documents, photos, courses, or
updates
❑ Create Leads
❑ Show Projects
❑ Join Groups
❑ Connect with other professionals
❑ Use as Networking tool to meet like-minded
professionals

HOW OFTEN SHOULD WE POST?
Social Media Posting Guidelines
● Facebook: 3-6 times per week
● Twitter: at least 5 times a day
● LinkedIn: 2-5 times per week
● Instagram: 3-6 times per week
● Google+: 3-10 times per week
● Pinterest: 5-10 times per day
● Blog: It depends on your goal

HASHTAGS
A word or phrase preceded by a hash or pound sign (#) and used to
identify message on a single topic messages on a specific topic.

SOCIAL MEDIA MARKETING PROCESS

SOCIAL MEDIA MARKETING STRATEGY

PAY PER
CLICK
(PPC)

PPC is an internet marketing model and
according to it advertiser pay some
amount to the host website each time
their advertisement get clicked.
WHAT IS PPC?

MORE ABOUT PPC
❑ PPC is an internet marketing model and according to it advertiser pay
some amount to the host website each time their advertisement get
clicked.
❑ Pay per click is also termed as Cost per click.
❑ With the use of PPC traffic get turn towards website.
❑ PPC marketing is easier and also cost effective.

PPC ADS
❑ It is an model of online advertising where advertisers display their
advertisements over online portal.
❑ Advertisers pay the amount to the host website when their ads get
clicked by the visitors.
❑ Google search engine automatically assign the rank on the basis of
the relevancy and validity of advertisement.
❑ In order to make the search easy for advertisement company need to
make effective key words.
❑ As with the use of the key words their ads get an effective rank and
get searched easily.

TYPES OF PPC ADS
There are various ads developed in context to the PPC ads such as:
o Video Ads
o Image Ads
o Text Ads
o Specialized Ads
o Product search Ads
o List of products Ads

• It helps in increasing the speed of market.
• It provide large area to target and also having large reach area.
• It helps in increasing the marketing investment returns.
• It helps in advertising locally as well as globally.
• It helps in controlling the budget prepared for advertisements.
BENEFITS OF PPC ADD

There are 9 rules in order to prepare PPC ads such as:
1. Outline the goal of advertising
2. Define Budget
3. According to the theme structure the campaign
4. Utilize dedicated landing page
5. Consider the respective audience
6. Call strongly to action
7. Make installation of conversion tracking
8. Monitor the campaign
9. Assess the performance (correctly).
RULES FOR PREPARING PPC ADS

PPC PROCESS

WEBSITE
DEVELOPMENT

Website development is a broad term for the
work involved in developing a website for the
Internet.
Website development encompasses many
different skills and disciplines in the production
and maintenance of
websites
WHAT IS WEBSITE
DEVELOPMENT?

ANALYSE ORGANISE DEVELOPE IMPLEMENT MAINTAIN
INFO/CONTENT NAVIGATION
WEB PAGE
LAYOUT
USER
INTERACTION
MARKETING
TARGET AUDIENCE CONTENT SITE LAYOUT
FINAL CHECK
LIST
OPTIMIZATION
TOP 10
CHECKLIST
PAGE LAYOUT
WEB PAGE
CONSTRUCTON
FTP
TRAFFIC
ANALYSIS
PAGE DESING
GRAPHICS
TECHNIC
FINE TUNE
FIVE STEPS FOR EFFECTIVE
WEBISTE DEVELOPMENT

TWO TYPES OF
WEBSITE DEVELOPMENT
DYNAMIC
WEBSITE
DEVELOPMENT
Dynamic website is a collection of
dynamic web pages whose content
changes dynamically. It accesses content
from a database or Content Management
System (CMS). Therefore, when you alter
or update the content of the database,
the content of the website is also altered
or updated.
STATIC WEBSITE
DEVELOPMENT
Static website is the basic type of
website that is easy to create. You don't
need the knowledge of web programming
and database design to create a static
website. Its web pages are coded in
HTML.
The codes are fixed for each page so the
information contained in the page does
not change and it looks like a printed
page.

STATIC VS. DYNAMIC
WEBSITE DEVELOPMENT
Static Website Dynamic Website
Prebuilt content is same every time the page is loaded. Content is generated quickly and changes regularly.
It uses the HTML code for developing a website. It uses the server side languages such as PHP,SERVLET, JSP,
and ASP.NET etc. for developing a website.
It sends exactly the same response for every request. It may generate different HTML for each of the request.
The content is only changed when someone publishes and
updates the file (sends it to the web server).
The page contains "server-side" code which allows the server to
generate the unique content when the page is loaded.
Flexibility is the main advantage of static website. Content Management System (CMS) is the main advantage of
dynamic website.

1. HTML/DHTML/XHTML/Bootstrap
2. Java
3. Web Design Tools e.g. Frontpage,
4. WordPress
5. Dreamweaver.
6. Scripting Languages e.g. VBScript,
7. PHP
8. JavaScript
9. Cascading Style Sheets
10. XML
11. …more!!!
WEBDEVELOPMENT LANGUAGES AND TOOLS

WEBSITE DEVELOPMENT PROCESS

WHY CHOOSE
US?
03

Our Approach
To us, it's not just work - we take pride in the solutions we deliver. We encourage each other to achieve excellence in all endeavors and aren't
satisfied until projects meet our own personal high standards. Please take a look at Our Process page to see how we will bring your project into
existence.
Our Attitude
We are a team of down-to-earth designers and developers who are not interested in making a quick buck. We won't throw buzzwords at you and
we stand by our stated Code of Ethics.
Our Experience
To date, we have successfully completed over 200 projects including data-driven websites, e-commerce websites, intranets, extranets, content
management systems, database-to-print publishing systems, customer relationship management systems and other custom database-driven
solutions.
WHY CHOOSE US?

Our Unique Abilities
We have a suite of components that allow us to instantly add features to your application or website. For example, if you decide your website
needs forum software, we can literally plug in our state-of-the-art forum software with just 1 line of code.
We have developed and continually improved a world-class web-based Content Management Solution - Teamwork CMS.
No other web-based company has these components and CMS solution at their immediate disposal; in fact we sell these components to other web
development companies.
Our skill-set: We are ColdFusion Application Development experts; we are database-design experts; we are server set-up experts; we are
Photoshop experts.
Quality of Code
All our code is peer-reviewed and nothing but the highest standards are accepted. We run automated code-review software to ensure that it
meets all accepted best practices.
WHY CHOOSE US?

Quality
Before any project is deployed, the quality controller will review the website or application and will ensure the project conforms to all agreed
standards. In addition, we encourage our graphic designers and programmers to perform to their maximum potential through internal peer
reviews at our weekly project review meetings.
We are continually evolving, adapting to continually emerging accepted best practices and accepted standards (such as using XHTML1.1, CSS-
based design, CSS Techniques and Database design methodologies).
Quality of Database Design
Database design is critical; get it wrong and a project will never get off the ground, will be unacceptably slow or will suffer data integrity issues in
the future. At Digital Crew, we are experts in database design and development. We use accepted database table and field naming standards, we
enforce foreign key constraints and we assign indexes to frequently searched fields for rapid access to data. This gives your database a structural
integrity, that will allow it grow with stability.
WHY CHOOSE US?

Our Support
Tomorrow, we will be here for you. We are not a flash-in-the-pan company. We have seen other companies come and go and we plan to still be
here years from now. We survived and thrived during the dot-com crash when our competitors buckled and folded under the pressure. Our history
speaks for itself.
By default, all projects have free support for bugs and critical issues from development to deployment and beyond. Service Level Agreements,
support and maintenance contracts can be provided.
With a Digital-Crew solution you will not only receive a world class product, you also gained a partner who will do everything we can to ensure
your application or website is a success, provide advise and suggestions based on our experience when requested.
WHY CHOOSE US?

CONTACT US
04

CONTACT US