This document provides guidance on structuring a proposal. It discusses including prefatory elements like a cover page and table of contents. The executive summary should provide an overview of the total proposal content and highlight the main points that will be presented in each section. One structure suggested includes sections for a project description, credentials of those involved, resources needed, and current/pending support. Additional options and ideas are presented as well for structuring a proposal.

1. THE PROPOSAL

2. PREFATORY ELEMENTS
 COVER PAGE
 TABLE OF CONTENTS
 HEADINGS
 FORMATTING

3. EXECUTIVE SUMMARY
 This provides an overview of the total content of
your proposal. It is designed for those senior
executives in your client organisation who do not
have time to consider any more than the “highlights”
of your proposal. It is also designed to be a general
introduction for other readers who will wish to read
your proposal in its entirety, orienting them on how
your proposal is laid out and preparing them for the
main points which your proposal will present.
 Think of the main points you want each proposal
section to make and ensure that these are briefly
covered in this summary.

4. ONE possible structure by
Peter E. Dunn.
 Cover page  Citations
 Summary/Abstract (bibliography)
 Project description  Resources needed
 Identification of  PIs credentials(CV)
problem  Facilities and
 Project objectives equipment available
 Rationale and
 Current and pending
significance
support
 Project plan

5. STRUCTURE OPTION # 2
STRUCTURE ADDITIONAL IDEAS
 http://www.youtube.com/  http://www.youtube.com/
watch?v=fXszI16kCGM watch?v=zh4UWI_rMdA&f
eature=related
 http://www.youtube.com/
watch?v=Ek4BT4K67vg&fe
ature=related

6. ASSIGNMENT 3:
DESIGN A
BUSINESS
PROPOSAL FOR A
PSYCHOLOGY
FIRM.