Without a doubt the importance of the internet is growing up day after day. Did you know that over 1 BILLION Local Searches are performed online EVERY month? (And it’s growing by over 50% a year). The way we purchase has changed as well: 80% of people search first online before making a purchase vs. using yellow pages, or newspaper. That is why is so important to have a clear Internet Marketing strategy for your website.
5. Interesting Data (only 25% of people click on the Advertisers section or PPC) www.Internetstrategyconsulting.net
6. Interesting Data (here are the clicks you can expect to get according to the site’s position in the first page) 1st position 10th position www.Internetstrategyconsulting.net
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8. 80% search first online before making a purchase vs. using yellow pages, or newspaper
9. Internet is the present and the future because there is where your customers are looking for your serviceswww.Internetstrategyconsulting.net
10. but the question is can they find you online? www.Internetstrategyconsulting.net
13. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion* *Wikipedia www.Internetstrategyconsulting.net
14. Key Factors That Affect Search Results www.Internetstrategyconsulting.net
15. 1. How many clicks does it take to get to a given page? www.Internetstrategyconsulting.net
16. 2. Meta Tags?a) Title b) Description c)Keywords and key-phrases www.Internetstrategyconsulting.net
17. Example of Meta Tags Title and Description Title Description www.Internetstrategyconsulting.net
18. 3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly? www.Internetstrategyconsulting.net
19. 4. Internal Links (are you linking to your internal pages?) www.Internetstrategyconsulting.net
20. 5. How Frequently the site is updated? Remember content is king www.Internetstrategyconsulting.net
21. 6. Keyword Density how related are the terms you are using? www.Internetstrategyconsulting.net
22. 7. Server Speed if your site takes forever to download, that is harming your rankings www.Internetstrategyconsulting.net
27. 1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?3. Is it clear what the company does and doesn’t do?4. Is it easy to find contact information including a phone number? www.Internetstrategyconsulting.net
28. 5. Does the website reflect the company’s image?6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason to buy8. Does the copy answer customer’s question “what is in it for me”? www.Internetstrategyconsulting.net
29. Are you ready to implement changes? And be the winner of your market? Visit us online today www.internetstrategyconsulting.net www.Internetstrategyconsulting.net