Presentation for Austin Rotary International Vocation Day.

1. Find Your Way Presented by Jan Triplett, Ph.D., CEO Business Success Center

2. Current Climate Almost 36,000 businesses in the Austin MSA, 7% unemployment, Tx 8.1%, US 9.5% (Aug 2010) Over 95% of firms under 20 employees Nationally — Consumer Confidence Low Nationally — Small Business Confidence Low Good News:Historically, small business owners are unusually optimistic no matter what the world looks like. ©Business Success Center, Austin, TX 2010 2 LMCI Statistics for Aug 2010 (from TX Workforce Commission)

3. Not Just 1 Right Answer to Finding Success ©Business Success Center, Austin, TX 2010 3

4. Power of 3 3 Worlds — Past, Present, Future 3 Outcomes — Evolve, Grow, Die 3 Roles — Owner/Investor, Manager, Employee 3 Success Strategies — Entrepreneur, Proprietor, Guild 3 Personal Styles — Entrepreneur, Believer, Rebel ©Business Success Center, Austin, TX 2010 4

5. 5 Challenges Economic Technological Environmental Political Social ©Business Success Center, Austin, TX 2010 5

6. Magic 7 7 Business Lifecycle Stages Idea Survival Transition Stability Evolution Growth Transference 7 Areas of Responsibility Vision/Planning Financial Management Sales & Marketing Compliance & Recordkeeping Administration Operations Activism ©Business Success Center, Austin, TX 2010 6

7. 7 Steps to Find Your Way 1. Select the right customer — most lucrative or most accessible (Platinum Profile™) 2. Select the right problem to address — new world order: Post Cold War, global, divided digitally & economically 3. Service before self — business is NOT everything; doing for others, balance ©Business Success Center, Austin, TX 2010 7

8. 4. Know your competition — including DIY & Do Nothings 5. Choose the best competitive advantage you can defend or use hyper competition to stay ahead 6. Ensure your pricing is value-based not cost driven 7. Run the business your way balancing life & work ©Business Success Center, Austin, TX 2010 8

9. 9 Success Traits Give me your business card or send me an email and I will send you a link to a quick assessment of the 9 personal and financial traits that I recommend bankers and funding sources look for. Subject Line: “9 Success Traits” My email triplett@bscusa.com Follow me on twitter@JanTriplett, FaceBook@JanTriplett, LinkedIn@JanTriplett ©Business Success Center, Austin, TX 2010 9

10. Here’s to Your Success! Find Your Way Presented by Jan Triplett, Ph.D., CEO Business Success Center triplett@bscusa.com • http://www.ownersview.com • 933.1983