3. Agenda:
•
Introduction: why we are here, what we will discuss, what we wish to
accomplish
•
NSE report 2014
•
Social media overview: history, stats and case studies
•
Social media: sales, marketing, PR, CRM
•
How will you measure success?
•
Your organisation’s strategy
•
Detractors: what to do?
14. SALES
• Don’t have a “one strategy fits
all” policy
• Where are your prospects
having conversations?
• Connect
• Listen
• Build a relationship
• Engage in a conversation
• Create content that adds value
• Drive users to your web site,
store, activations
15. MARKETING
• Efforts to create content
that attracts attention
and encourages readers
to share it with their
social networks
• Plan
• Goals
• Know each platform
• Have platform specific
goals
16. PR
•
•
•
•
•
No more spray and pray
Monitor the conversation
Look for opportunities
Influencer outreach
Use twitter to connect
with journalists
• Stronger focus on content
marketing
• Include SM references in all
print, TV, radio interviews /
releases.
• Share. Share. Share.
17. CUSTOMER CARE
• CRM strategy, do you
have one?
• Its about the
conversation, so listen!
• Make an effort.
• Timeous.
• Others can see.
• Reward loyalty.
• Great cost saving tool.
18. STRATEGY
• Does a SM strategy exist in
your organisation?
• How do you go about setting
one up?
• Must align with overall
business, marketing &
communication strategies.
• Don’t try to be what you are
not.
• From strategy comes action
plan.
• Be willing to be flexible.
• Constantly review.
19. POLICY
• Not easy to set-up
• Need to include in
employee agreements.
• Can it be enforced?
• Every-one now a spokes
person all the time.
• More guidelines.
• Train / inform your
team
• http://socialmediagovernance.com/policies/
20. MEASURE!
• Determine criteria
• Daily, weekly, monthly,
quarterly
• GA
• Facebook insights
• Measurement tools
• Do more of what worked
and less of what did not
• Discuss, debate and act
accordingly.
• Revise plans, action and
measure again.
24. DETRACTORS & FANS
•
•
•
•
•
•
•
Are you listening?
Is there a plan?
Influence the influencers.
Amplify compliments
Address complaints.
Acknowldge their rights.
Know who the top
influencers are.
• Include them in launches,
press releases, etc.
• What’s wrong with a faceto-face meeting.