Presented at the IIT RTC Conference in Chicago 30 Sept - 2 Oct

1. Building the Telecom
Application Developer
Ecosystem
Building the Telecom Application Developer Ecosystem

5. Middle Managers, Desk Jockeys, PowerPoint Politicians, Full-Time Standards
People, People who believe Management Consultants, Wage-Slaves, People
waiting to retire or made redundant, The Risk Adverse, Yes-People, People
who do what the boss tells them regardless, Corporate Anti-Bodies, etc.
TADS comes from the grassroots
Innovators, risk takers, small companies, technology leaders, independent
thinkers, creatives, people working at intersections of industries, etc.

6. The Web has won,
so let’s get with the program

7. BUT no ‘black and white’ thinking!
There’s space for both,
Telecom reaches 6B+ people

8. Analysys Mason Prediction on Messaging and ARPU
Telco p2p messaging will become niche, anticipate rapid revenue decline as SMS
moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.

9. $100B Ecosystem!

10. We’re Underestimating the Impact of when WhatsApp adds Voice
Page 10 The Western European Syndrome may be upon us sooner than we think

11. BUT Telcos can get it Right!
Page 11

12. Customers
Services

13. Make Telecoms an Essential Spice for every Business Recipe

14. Do more VAS!

15. “Most men would rather deny a hard truth than face it.”

16. Defining what is meant by Telecom App Developer
Revenue Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers

17. This Is A More Accurate Representation
Revenue Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers

18. What do we mean by Telecom App Developer?
Hardcore
Telco Software
Infrastructure
(10ks)
Developers that recognize
they build telecom apps
IT/Web Programmers building
on FOSS, telecom app
platforms and telecom APIs
(1Ms)
‘Cut and Paste’ web developers using
web-scripting and graphical tools on
app platforms
(10Ms)
All based on IT / Web Technologies and Development Principles
today

19. TADS is about Building an Ecosystem
Hardcore
Telco Software
Infrastructure
(10ks)
Developers that recognize
they build telecom apps
IT/Web Programmers building
on FOSS, telecom app
platforms and telecom APIs
(1Ms)
‘Cut and Paste’ web developers using
web-scripting and graphical tools on
app platforms
(10Ms)
tomorrow
All based on IT / Web Technologies and Development Principles

20. Developer Needs/
(Responsibilities)
Telco Needs/
(Responsibilities)
Vendor Responsibilities/
(Needs)
Modern and easy to use
tools, docs & support
(Communicate Needs)
Go-to-market support
Viable business models
Meet Dev
tech needs
Support and protect
the telco network
Brokering
Safely expose assets
Help from vendors in
building the necessary
go-to-market support
and business models
Innovation Community of
developers
(Publicity)
Process that supports
hundreds of new services
Industry-wide (Publicity)
Best Practices
TAD Manifesto

21. For more details: http://alanquayle.com/category/startups-to-watch/
Examples of Telecom App Dev happening today!

22. Uber
Revolution

23. Communications is Core to On-demand Services

24. Go-to-Market is Critical, and a Critical Telco Value
Customers
Selling Services
Selling
Capabilities
Internal
Partners
External
Telco
Telco GTM

25. ECOSYSTEM

26. SERVICES