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ENSURING
SUCCESS OF
CHATBOT
SOLUTIONS
Luca Pradovera
TADSummit 2016
Lisbon, Portugal
CAN YOU SPEAK MAGIC
WHO AM I?
• Luca Pradovera

• New Principal/Lead at Mojo Lingo LLC

• Co-author of Adhearsion

• Played with phones since I was 8
2
CAN YOU SPEAK MAGIC
WHAT CAN MOJOLINGO DO FOR YOU?
• Asterisk and FreeSWITCH consulting

• Application development

• WebRTC applications

• Instant messaging

• Chatbots and AI

• The right tool for the job, always.
3
CAN YOU SPEAK MAGIC
TALK TO THE MACHINE
4
CAN YOU SPEAK MAGIC
WHAT IS A CHAT BOT?
• Conversational, automated interface to services

• Provides a natural language approach to a set of
features

• Usually text-based

• Will replace agents in many situations
5
CAN YOU SPEAK MAGIC
SOME NUMBERS
• 75% of call center operators will be replaced by bots
within 2025 (Deloitte)

• WeChat sales represent 30% of the ecommerce
market in China (Gartner)

• 22% of Facebook users interact with a bot on a
weekly basis (Facebook)
6
CAN YOU SPEAK MAGIC
CHATBOTS MARKET POTENTIAL
• Customer service

• Inbound call centers

• Ecommerce

• Any time there is a need for “triaging”
7
CAN YOU SPEAK MAGIC
WHAT DO BOTS DO BEST?
• Access to shared knowledge

• Context awareness

• Cost effective

• Consistent interactions
8
CAN YOU SPEAK MAGIC
CHATBOTS WILL FIX EVERYTHING!
9
CAN YOU SPEAK MAGIC
10
CAN YOU SPEAK MAGIC
WHAT DO BOTS DO WORST?
• Handling unexpected situations

• Endless looping

• Bad at understanding language

• Not knowing when to quit
11
CAN YOU SPEAK MAGIC
CUSTOMER EXPERIENCE IS KING
• Interaction design is very important

• Solve solvable problems!

• Target vertical markets

• Use analytics, quantitative AND predictive
12
CAN YOU SPEAK MAGIC
DESIGNING BOT INTERACTIONS
• Average session time is 68 seconds

• Average number of messages sent per session is 10

• Account for synonyms and common phrases (most
common words are variations of “hi”) (all data by
dashbot.io)

• Design for what your users really do
13
CAN YOU SPEAK MAGIC
REAL TIME FEEDBACK
• “Do no harm to humans”

• Conversation flow gauging

• NLP is still an important tool

• “Satisfaction threshold” metric
14
CAN YOU SPEAK MAGIC
THE SATISFACTION THRESHOLD
• Still testing various models

• Number of interactions in the session, or above
average time

• Repeated requests are a red flag

• Tone analysis in voice, sentiment analysis in text

• Do not be afraid to “quit”
15
CAN YOU SPEAK MAGIC
IBM WATSON CONVERSATION
16
CAN YOU SPEAK MAGIC
IBM WATSON
• Provides multiple services

• Text-to-speech and speech-to-text

• Conversation API
17
CAN YOU SPEAK MAGIC
THE IBM WATSON CONVERSATION API
• Text-based chatbot tool

• Can be used on Bluemix or stand-alone

• Uses intents, entities, and dialogs

• Can do contextual communication or stateless
requests
18
CAN YOU SPEAK MAGIC
CONVERSATION BASICS/INTENTS
•Intents are the phrases a user
can say

•Watson will ask for examples
to improve the recognition

•Results in a tag identified by #
19
CAN YOU SPEAK MAGIC
CONVERSATION BASICS/ENTITIES
•Entities are lists of recognizable values

•Similar to a grammar

•They provide values for a context
20
CAN YOU SPEAK MAGIC
CONVERSATION BASICS/DIALOGS
•Dialogs tie everything
together

•Provides transitions based
on intents and entities

•Specifies text for the
conversation
21
CAN YOU SPEAK MAGIC
WATSON TEXT-TO-SPEECH
•More of a transcription engine than grammar-based
ASR

•Streaming HTTP, session-less REST, Websocket, and
async API

•Allows for custom language models
22
CAN YOU SPEAK MAGIC
ALCHEMY API
• Entity extraction

• Sentiment analysis

• Keyword extraction

• Much more!

• Used to create conversational trees from existing
knowledge
23
CAN YOU SPEAK MAGIC
THANK YOU!
My name is: Luca Pradovera
I am a Voice Application Developer
at Mojo Lingo.
Web: https://mojolingo.com
Twitter: @lucaprado
GitHub: lpradovera
24

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Voice Chatbots, Luca Pradovera, Mojo Lingo

  • 2. CAN YOU SPEAK MAGIC WHO AM I? • Luca Pradovera • New Principal/Lead at Mojo Lingo LLC • Co-author of Adhearsion • Played with phones since I was 8 2
  • 3. CAN YOU SPEAK MAGIC WHAT CAN MOJOLINGO DO FOR YOU? • Asterisk and FreeSWITCH consulting • Application development • WebRTC applications • Instant messaging • Chatbots and AI • The right tool for the job, always. 3
  • 4. CAN YOU SPEAK MAGIC TALK TO THE MACHINE 4
  • 5. CAN YOU SPEAK MAGIC WHAT IS A CHAT BOT? • Conversational, automated interface to services • Provides a natural language approach to a set of features • Usually text-based • Will replace agents in many situations 5
  • 6. CAN YOU SPEAK MAGIC SOME NUMBERS • 75% of call center operators will be replaced by bots within 2025 (Deloitte) • WeChat sales represent 30% of the ecommerce market in China (Gartner) • 22% of Facebook users interact with a bot on a weekly basis (Facebook) 6
  • 7. CAN YOU SPEAK MAGIC CHATBOTS MARKET POTENTIAL • Customer service • Inbound call centers • Ecommerce • Any time there is a need for “triaging” 7
  • 8. CAN YOU SPEAK MAGIC WHAT DO BOTS DO BEST? • Access to shared knowledge • Context awareness • Cost effective • Consistent interactions 8
  • 9. CAN YOU SPEAK MAGIC CHATBOTS WILL FIX EVERYTHING! 9
  • 10. CAN YOU SPEAK MAGIC 10
  • 11. CAN YOU SPEAK MAGIC WHAT DO BOTS DO WORST? • Handling unexpected situations • Endless looping • Bad at understanding language • Not knowing when to quit 11
  • 12. CAN YOU SPEAK MAGIC CUSTOMER EXPERIENCE IS KING • Interaction design is very important • Solve solvable problems! • Target vertical markets • Use analytics, quantitative AND predictive 12
  • 13. CAN YOU SPEAK MAGIC DESIGNING BOT INTERACTIONS • Average session time is 68 seconds • Average number of messages sent per session is 10 • Account for synonyms and common phrases (most common words are variations of “hi”) (all data by dashbot.io) • Design for what your users really do 13
  • 14. CAN YOU SPEAK MAGIC REAL TIME FEEDBACK • “Do no harm to humans” • Conversation flow gauging • NLP is still an important tool • “Satisfaction threshold” metric 14
  • 15. CAN YOU SPEAK MAGIC THE SATISFACTION THRESHOLD • Still testing various models • Number of interactions in the session, or above average time • Repeated requests are a red flag • Tone analysis in voice, sentiment analysis in text • Do not be afraid to “quit” 15
  • 16. CAN YOU SPEAK MAGIC IBM WATSON CONVERSATION 16
  • 17. CAN YOU SPEAK MAGIC IBM WATSON • Provides multiple services • Text-to-speech and speech-to-text • Conversation API 17
  • 18. CAN YOU SPEAK MAGIC THE IBM WATSON CONVERSATION API • Text-based chatbot tool • Can be used on Bluemix or stand-alone • Uses intents, entities, and dialogs • Can do contextual communication or stateless requests 18
  • 19. CAN YOU SPEAK MAGIC CONVERSATION BASICS/INTENTS •Intents are the phrases a user can say •Watson will ask for examples to improve the recognition •Results in a tag identified by # 19
  • 20. CAN YOU SPEAK MAGIC CONVERSATION BASICS/ENTITIES •Entities are lists of recognizable values •Similar to a grammar •They provide values for a context 20
  • 21. CAN YOU SPEAK MAGIC CONVERSATION BASICS/DIALOGS •Dialogs tie everything together •Provides transitions based on intents and entities •Specifies text for the conversation 21
  • 22. CAN YOU SPEAK MAGIC WATSON TEXT-TO-SPEECH •More of a transcription engine than grammar-based ASR •Streaming HTTP, session-less REST, Websocket, and async API •Allows for custom language models 22
  • 23. CAN YOU SPEAK MAGIC ALCHEMY API • Entity extraction • Sentiment analysis • Keyword extraction • Much more! • Used to create conversational trees from existing knowledge 23
  • 24. CAN YOU SPEAK MAGIC THANK YOU! My name is: Luca Pradovera I am a Voice Application Developer at Mojo Lingo. Web: https://mojolingo.com Twitter: @lucaprado GitHub: lpradovera 24