Cloud collaboration trends(3) strategy
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in the Blending of the software collaboration market with the social web, what are the recommended Service Provider strategies
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Cloud collaboration trends(3) strategy
- 1. Cloud Collaboration Strategies PART III: Recommended Service Provider actions (to come out of the fog) Part 1: the way the wind Part II: what are the blows customer needs?
- 2. in a new but saturated market
- 3. is easy to be confussed..
- 4. strategy really matters Diferenciate Customer influence insight Innovation ..but no use trusted too far channels
- 5. technology, social and business changing
- 6. how does it fit together ? CLOUD Diferenciate SOCIAL Customer OPEN insight PERSONAL Influence SEMANTIC Simple Platform Trusted
- 7. obviously a cloud strategy NEXT WEB principles CLOUD /SAAS Economics model Collaboration Telecom OPEN Customer needs PLATTFORM CONTEXT
- 8. Collaboration customer needs* *see previous section
- 9. Cloud Economics s Multi sided market Network effects SaaS management The Long tail
- 10. SaaS Platforms other opctions? give you accessibility but as a comodity
- 11. Global Reach Traditional TELECOM TTM partnerships Trusted - control TELCO Integrador Vendor PORTFOLIO
- 12. Traditional TELECOM Global Reach TTM partnerships Trusted - control TELCO Integrador Vendor BUT what about.. PORTFOLIO people what do people collaboration collaborate needs? about? With whom do people collaborate?
- 13. Global Reach TELECOM 2.0 Open Trusted Plattform Connected TELCO OPEN Collaboration API Ecosystem PORTFOLIO Colaboracion What for? what about? whom to ?
- 14. Global Reach TELECOM 2.0 Open Context Trusted Plattform Personal Connected Social TELCO OPEN Collaboration API Ecosystem PORTFOLIO Colaboracion Internal Foros, links,analisis Para que? Clients Que + ? blogs,twitter, Market slides, Con quien? voto Social Graph
- 15. Collaboration ecosystem suite PERSONAL Teams & Groups Communities Wiki Comunications,personal Social Workspaces, Blogs, Communities,webcast and social networking videoCollaboration Web,social , slidesharing, polls, podcast wikis , idea creation Idea distribution conversations knowledge sharing learning interest skills connecting experiences creativity branding Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
- 16. example, moving to the connected way
- 17. the Next Web principles* *see previous section
- 18. And what would be the missing piece for a Personal, Contextual, Semantic solution
- 19. PERSONAL API * digital activity references answers conversations experiences opinion advise * more to be released shortly , stay linked? ¡
- 20. to know more Part I: the way the wind blows see Part II: What are the customer needs see Part III : Recomended Service Providers Strategy
- 21. let´s keep in touch To know more about the any of the topics or to request a personalized vendor strategy analisys, Jorge Araluce Social Cloud Consulting jaraluce@gmail.com twitter @jaraluce www.utilidadesdered.com