Salo 2011 bled conference social media in music industry

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Conference presentation in Bled econference. Presents results of a small study we did in 2008. In the study Social media in the music industry we have both managers and consumers views points.

Business

Harnessing the Power of Social Media in the Music Industry: A Finnish Case Study Jari Salo, Professor of Marketing Editor of Journal of Digital Marketing Associate Editor of Journal of Information Technology Research Aalto University Aalto School of Economics Professor of Marketing, Head of Department Oulu Business School University of Oulu Department of Marketing ,[object Object],[object Object],Co-authors Matti Mäntymäki (TSE) Sami Kajalo (Aalto SE) Mikko Lankinen (Oulu Business School)

Agenda ,[object Object],[object Object],[object Object],[object Object]

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Social media practicalities ,[object Object],[object Object],[object Object]

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Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Results – Social media in the music industry Social media focus: Facebook, MySpace and YouTube

Discussion and implications ,[object Object],[object Object],[object Object],[object Object]

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