2. Agenda
Foundation
– Brief introduction of FedEx
– He got a “C” for the idea of FedEx
– Ship in a way never had been done before
Development
– Jets loaded with packages reach every corner of the world
– Operating units and logos
– Awards & Recognitions
Operation Principles and Plans
- Door to Door “Closed Loop” System
- Principles
- Plans
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3. Brief introduction of FedEx
FedEx, originally know as Federal
Express Corporation, is the first overnight
express delivery company in the world,
and the largest in the United States. The
company headquartered in Memphis,
Tennessee. Fred Smith is the founder,
chairman, president, and CEO of FedEx.
4. He got a “C” for the idea of
FedEx
Fred Smith had a great interest in
flying, and became an amateur pilot as a teen.
He entered Yale University in 1962. While
attending Yale, he wrote a paper for an
economics class, outlining overnight delivery
service in a computer information age. Folklore
suggests that he received a C for this paper,
although in a later interview he claims that he
Fred Smith
told a reporter, "I don't know what grade,
probably made my usual C", while other tales
suggest that his professor told him that, in
order for him to get a C, the idea had to be
feasible. The paper became the idea of FedEx
(for years, the sample package displayed in
the company's print advertisements featured a
return address at Yale).
5. Ship in a way never had been done
before
In 1970, Smith purchased the controlling interest in an
aircraft maintenance company, Ark Aviation Sales,and by
1971 turned its focus to trading used jets. On June 18, 1971,
Smith founded Federal Express with his $4 million
inheritance, and raised $91 million in venture capital. In
1973, the company began offering service to 25 cities, and it
began with small packages and documents and a fleet of 14
Falcon 20(DA-20) jets. His focus was on developing an
integrated air-ground system, which had never been done
before.
7. FedEx Express Facts
HQ Worldwide: Memphis, Tenn.
Asia Pacific: Hong Kong
Canada: Toronto, Ontario
Europe/Middle East/Africa: Brussels, Belgium
Latin America-Caribbean: Miami, Florida.
Principal Officer David J. Bronczek, President and CEO
Founded 1971; first day of continuous operations on April 17,
1973
Annual Revenue FY08 $24.4 billion (includes FedEx Trade Networks)
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8. Operating units and logos
FedEx is organized into operating
units, each of which has its own
version of the wordmark, designed by
Lindon Leader of Landor Associates, of
San Francisco, in 1994. [10] The Fed is
always purple and the Ex is in a
different color for each division and
grey for the overall corporation use.
The original "FedEx" logo had the Ex
in orange; it is now used as the FedEx
Express wordmark. The FedEx wordmark
is notable for containing a hidden
right-pointing arrow in the negative
space between the "E" and the "X",
which was achieved by designing a
proprietary font, based on Univers and 8
Futura, to emphasize the arrow shape.
[10]
9. FedEx AsiaOne Network
TYO
SEL
PEK KIX
SHA
CAN
HUB TPE
SZX
KHH
HKG
MNL
BKK
SGN CEB
PEN
KUL
SIN
JKT
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10. FedEx AsiaOne Network
Cover 19 major Asian cities
Fast and reliability from our own fleet of aircraft, vehicles, and
professional staffs
Full connection to the FedEx global network
24-hour airport operations hub at Guangzhou - China
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11. Awards & Recognitions : FedEx Corporation
FORTUNE: No. 7 among “World's Most Admired Companies" (2009)
FORTUNE: No. 6 among "America's Most Admired Companies" (2008)
FORTUNE: No. 6 among "America's Most Admired Companies" (2007)
FORTUNE: No. 7 among "World's Most Admired Companies (2007)
FORTUNE: No. 2 among "America's Most Admired Companies" (2006)
FORTUNE: No. 4 among "World's Most Admired Companies (2006)
FORTUNE: No. 6 among "America's Most Admired Companies" (2005)
Harris Interactive and Reputation Institute:
No. 9 on “The Annual Reputation Quotient” (2005)
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12. FedEx Express Facts (Cont.)
Core Business :
Rapid, reliable, time-definite delivery of small
packages and shipments (up to 150 lbs.)
Customs-cleared, door-to-door express delivery to
220+ countries & territories
Time-definite delivery of high-value freight (over 150
lbs.)
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13. Door to Door “Closed Loop” System
D1 Federal Ex press
FedEx Flight
Customer Outbound Tender to
& Customs Clearance
Pickup Sort Airport
D2 Customs
Entry of
- thai
garment End User
D3
Inbound Package Inbound Recipient Proof of
Customs Released Sort Delivery Delivery
Clearance
FedEx Real Time Tracking System
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14. principles
Hub--and Spokes System
Sent goods after they are amassed in Transfer Center
Overnight delivery
"You will get a refund if we delay over 60 seconds."
Brand new principles in service
Trace Information
Attentionon Talents
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