This pdf is made by http://www.content-writing-india.com/ generating the guidelines for web copywriting.

1. Web Copywriting Guidelines
By http://www.content-writing-india.com

2. What is Website Copywriting ?
• It involves writing text and
copies for websites.
• Website copywriting
varies on the website
type
• It rises the page ranks.
• Website copywriter are
different from regular writers.

3. Web Copywriting Guidelines
• Audience identification.
• Aim of your Writing.
• Clear and simple approach.
• Understandable Vocabulary.
• User Friendly Content Writing
• Must be Proofread.

4. Audience Identification
• Pointing the audience is
the foremost step in
content writing.
• It helps to identify your
writing style according bto
the readers.
• Area of Interest must also
be pointed out.

5. Aim of Your Writing
• Must have clear
objectives of your writing.
• It refines your writing
skills.
• Pre-defined goal must be
set.

6. Clear and Simple Approach
• Content must be simple.
• It helps the audience to
grasp your business
objective.
• Also the maximum
number of clients gets
visited.

7. Understandable Vocabulary
• Simple Vocabulary
attracts more readers.
• It also helps to
understand the meaning
easily.
• Passive voice must be
avoided.

8. User Friendly Content Writing
• Contents with bullets and
subheadings helps the
readers to understand
quickly.
• Short paragraphed
content makes your web
page more interesting.

9. Must be Proofread
• Copywriting articles must
be error free.
• Error free web page
focuses your professional
identity.
• Your writing must have
number of proofreading.

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