Basic introduction on using some web 2.0 tools to better brand your education organization to cultivate professional networks.

1. Building Your Online Brand
Web 2.0 Strategies that Work
Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA
Jason Flom
ASCD Emerging Leader, Florida ASCD Advocacy Chairperson
Richard Lange
Facilitator, ASCD Mentoring Leadership Professional Interest Community

2. Today’s communication plan must include strategies for
incorporating social networking as part of a comprehensive
approach to member outreach, program promotion and
interactive collaboration among members and prospective
members. Jason and Richard share what works in utilizing Web
2.0 tools in practical, effective ways for leaders of constituent
groups who are looking to build capacity for their organization.

3. SOURCE: FRAMING THE DIALOGUE DOT COM
COMMUNICATING WITH CONSTITUENTS
AH, THE GOOD OLE DAYS. . .

4. SOURCE: INKLING MEDIA DOT NET
FEW OPTIONS. EASY CHOICES.
ONE WAY SIMPLICITY.

5. SOURCE: NORTH VALLEY NEWS DOT COM
EMERGING TREND: ENGAGEMENT
BLOGS. FACEBOOK. TWITTER.

6. SOURCE: ALEX JAMES BROWN DOT COM
AND TODAY?
OPTION DILUTION.

7. SOURCE: BOB ELSDALE
KEY TO LEVERAGE?
FOCUSED PRESENCE.

8. ASCD EDGE
A PROFESSIONAL NETWORKING COMMUNITY FOR EDUCATORS

9. SOURCE: TEXAS ASCD
BLOG
TEXAS ASCD

10. SOURCE: KEN BOHN
WE GET BY (IN SOCIAL MEDIA) WITH A LITTLE HELP
FROM OUR (PUBLIC RELATIONS) FRIENDS

11. SOURCE: ASCD’S FACEBOOK PAGE
FACEBOOK
WHERE THE PARTY IS

12. SOURCE: TWITTER
TWITTER
PROFESSIONAL DEVELOPMENT A LA CARTE

13. SOURCE: WIKIPEDIA
THE HONEY?
CROSS-POLLINATING CONCEPTS, CONNECTIONS AND CONSTITUENTS

14. Extensions
• Using Web 2.0 to Boost Your Organization’s
On-Line Presence
• Getting Started on ASCD EDge
• 7 Ways to Find Teachers on Twitter
• Introduction to Twitter for Educators
• The How and Why of Using Facebook for
Educators
• 11 Killer Social Media Presentations Worth
Watching
SOURCE: ALL POSTERS DOT COM

15. Building Your Online Brand
Web 2.0 Strategies that Work
Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA
Jason Flom
ASCD Emerging Leader, Florida ASCD Advocacy Chairperson
Richard Lange
Facilitator, ASCD Mentoring Leadership Professional Interest Community