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49 Popular
WordPress Plugins
For Real Estate
REVIEWED
“
”
Plugins should solve a specific problem or
provide an essential function. They should
not indulge our vanity or our desire for a
“shiny new object.
(SOURCE: WEB SYNTHESIS)
If you have a Real Estate WordPress website you probably have tried some WordPress
plugins for Real Estate. If not you definitely have some on your site. If we built your
site you may have most of the list below on your site… if not every site comes with a
couple plugins
What Are WordPress Plugins?
Plugins Are:
Social Sharing, Events Calendars,
Memberships, Landing Pages, SEO
optimization, Forms, Buttons,
Sounds, Videos, Galleries, Widgets,
and so much more.
Add on applications or programs
for your WordPress website.
Whenever you think you may need
an added functionality to your
website and you don’t have the
coding skills to build it, or the
budget to have it built, you can
usually find a plugin that will add
the functionality. Often times they
are free, but many times they do
have a small cost. Usually between
$9 and $99.
WordPress Plugins are
defined as:
WordPress plugins are bits of
software that can be uploaded
to extend and expand the
functionality of your
WordPress site.
Note: One of the primary
advantages of using the self-
hosted version of WordPress
from WordPress.org is the
ability to upload and use
plugins on your WordPress
site. (source: iThemes)
Where You Can Find
Plugins:
► WordPress Plugin Directory
► From the Dashboard of
your WordPress website in
the “Plugins” Section
>> Add New
► Code Canyon
► WPMU Dev Plugins
Here are some things to think about when you are thinking about
using a WordPress plugin for real estate:
 Some plugins are developed for the sole purpose of filling your website with adware or
worse a virus.
 Not all plugins are coded equally. Bad coding can equal a security risk or simply
breaking other parts of your website.
 Some plugins are not compatible with your hosting provider, or your theme, or other
plugins you may have on your site.
 Sometimes plugins are not kept up very well and when WordPress, your Theme, or other
plugins update it can break your site.
 Many plugins do not offer very good support so if you don’t have an idea of how to use
it, it could become frustrating.
 Plugins can put an excessive strain on your hosting and database resources. Kinda like
using all the hot water.
 How many plugins can 1 site handle… depends on the plugins you are using. Not all
plugins are created equally.
 Often times you can get by with the Free version of a plugin… so try it before you buy
the premium version.
Take some precautions before trying plugins:
 Before you install or activate your first plugin make sure that you have a
complete (wordpress and database) back up of your site.
 Only upload and activate 1 plugin at a time. Once activated check to make
sure that your website is still working correctly. That way you will know
which plugin is not playing well with your site. Of course you will not
know what part of your site the plugin is not working with, that will take
technical trouble shooting.
 Due your Due diligence and research the plugin you are thinking of trying
and make sure that it does not have bad reviews. Your best bet is to get
your Plugin from 1 of the resources I mention above so that you can check
ratings.
 All of the WordPress plugins listed below have been tested by our team on
our own site and should be safe. That is not to say that they may not be
incompatible with some part of your website.
 Try to stick to trusted Plugin Developers.
16
WordPress Plugins
For Real Estate
YOU SHOULD BE USING
1. Jetpack
COST: $0
► Jetpack is the best plugin available, in my opinion. It does so much and is
100% free. This plugin is built by WordPress for WordPress and is designed
to give you all the little useability, easability, and functionality you might find by
using 10’s of 30’s different plugins in 1.
► Features:
Widget Visiblity | Sharing | Site Stats | Custom CSS | Commenting | Image Carousel Testimonials
| Enhanced Distribution | Related Posts | Spelling and Grammar
► After you install this plugin your best bet is to log in to your WordPress Dashboard and
click on the “Jetpack” >> “Settings” and take a look at what is available and see what,
if any, of the features you would like to use.
“Jetpack adds powerful features previously only available to
WordPress.com users including customization, traffic, mobile,
content, and performance tools.”
2. WP Smush
WP Smush COST: $0 | WP Smush Pro COST: $19 month
“WP Smush strips hidden, bulky information from your images,
reducing the file size without losing quality.”
►Slow load kills User Experience and SEO rankings. One of the
biggest drains on your sites resources when loading is
images. And the more you have and the bigger they are the
slower your site will load.
►WP Smush helps with that. This plugin condenses the
images that you load onto your site.
►Just load your images and click the Smush button, or set it to
work automatically when you load images.
3. Leadin
COST: $0
“Leadin is an easy-to-use marketing automation and lead tracking
plugin for WordPress that helps you better understand your web
site visitors.”
► My favorite Free plugin not named Jetpack. Since uploading this plugin to our site
we have seen an increase in leads and sales. I am not going to pretend to tell you
by how much percentage because there are to many factors that come into play…
but it is not a coincidence.
► I wrote a blog post about the plugin here:
► Best Free WordPress CRM Plugin
► This plugin is made by the same people that make Hubspot. Hubspot is one of the
best Small Business Lead Generation Software providers available and they decided
to turn their talents to WordPress Plugins.
► Leadin offers a beautiful pop-up lead capture, captures all leads on your site,
drops them in a CRM in your WordPress dashboard, collects insights based on
the email address, and syncs with the top email marketing tools to create an
automated drip campaign.
4. WP Listings
WP Listings COST: $0 | WP Listing Themes COST: $24.99
“WP Listings uses custom post types, taxonomies, templates, and widgets to
create a listing management system for WordPress. It includes custom templates
and widgets for front end display.”
 WP Listings is fantastic free plugin that can bolster your Real
Estate marketing and save you money. This plugin could be
used for a replacement to IDX, although I would recommend
using it as a complimentary tool.
 This plugin can be a replacement for the Single Property
Websites that you may be paying for. How you say… Read This
Blog Post To Find Out:
 Creating Single Property Websites With WP Listings
 You can use it to create a library of listings you have sold or
showcase a particular niche of homes.
5. Yoast SEO
COST: $0
“Improve your WordPress SEO: Write better content and have a fully
optimized WordPress site using Yoast SEO plugin.”
 The definitive word in WordPress SEO is Yoast. WordPress SEO is a tricky
thing. You will hear that the WordPress platform is SEO friendly, and it
is. You will hear that your Equity or other premium theme is SEO friendly,
and it is. You hear that this plugin is SEO friendly, and it is. Then I am going
to tell you that SEO friendliness will not get your site to rank on the search
engines without content.
 Yoast knows this to and that is why his plugin not only focuses on
optimizing your site (on on-page SEO), but also helps you to build SEO
friendly content.
 You can learn more about the plugin here:
 WordPress SEO Plugin
6. Formidable Forms (Gravity Forms, Contact Form 7)
Formidable Forms Pro COST: $47 year | Gravity Forms COST: $39 year | Contact Form 7 COST: $0
“Beautiful forms in 60 seconds. The WordPress form builder that
enables you to create forms with a simple drag-and-drop interface
and in-place editing.”
► When you are talking about lead generation you can not have a conversation without
mentioning contact forms. A landing page without a contact form is just a business
card in the clouds. You can give it to them and hope and pray they call you… but they
won’t. They might fill out your contact form.
► There are 3 Contact form plugins that I recommend.
► We use Formidable Forms Pro and have for many many years. That being said;
Gravity Forms is the industry leader. Contact Form 7 is bar far and away the best
free contact form plugin.
► You can learn more about Formidable here:
► Formidable Forms Pro
► All 3 Form Plugins are fairly easy to use and come with more features than you will
ever use.
7. IDX Broker Pt.
IDX Broker Lite COST: $39.99 month | IDX Broker Platinum COST: $59.99 month | Teams & Office COST: Varies
“Over 600 IDX/MLS feeds serviced. The #1 IDX/MLS solution just got
even better!”
► I talk at length about the major IDX plugins here:
► Best IDX WordPress Plugins
► Having developed WordPress websites for a long, long time no other IDX
plugin has worked as consistently well as the IDX Broker Platinum
plugin. What more can I say.
► If you use the Equity Framework for your Real Estate Theme then you will
also notice the plugin integrates more smoothly.
► IDX Broker Platinum offers hundreds of awesome features, here are a few:
New Omni-Search Widget, Cloud Hosted, Never Framed, Design Community,
Mobile Responsive and Mobile-Friendly, Map Search Widget, Build Neighborhood
Pages, The Best Office IDX Available, Affordable Pricing.
8. BJ Lazy Load
COST: $0
“Lazy loading for images and iframes makes your site load faster
and saves bandwidth. Uses no external JS libraries and degrades
gracefully for non-js”
 Remember earlier we talked about how much images can slow
down your site? Along with shrinking their size you can also
have “Lazy Load”.
 Lazy loading only loads the images that are visible on the
screen. By doing this you put less strain on your server and
your site loads faster.
9. Triberr
Triberr COST: $0 | Triberr Premium COST: $10 month
“A community of talented Bloggers and Influencers come together
to read and share great content.”
► You don’t hear about Tribe Marketing as much as you did a few years back…
now we talk about Influencer Marketing. Triberr is a great place to find
influencers and have them share your content with their audience. Of course
you need to share others content with your audience, but trust me it is a win-
win scenario.
► This plugin syndicates my blog posts to Triberr for my tribe mates to share with
their audience. This drives some traffic, introduces me to new and interesting
people, and increases my social footprint.
► I wrote about Triberr here:
► Triberr Blogger Network
10. Genesis Agent Profiles Extended (Only Works on Genesis Theme)
COST: $0
“Creates a real estate agent directory for Genesis child
themes. Adds functionality to the Genesis Agent Profiles plugin.
Improved shortcode sorting options, random display on page load
and 4 column responsive grid.”
► This plugin only works on the Genesis Framework, which is a bummer because I
have started building primarily on the Equity Framework. If you are on Genesis
and have a real estate website chances are you need an agent, or agents, or
team page or pages.
► You can build these pages without a plugin, but this plugin sure does make it
easy. And when all the information is added the pages look professional. There
is also a widget you can use to display a small agent profile on the home page.
► The original plugin is simply called Genesis Agent Profiles, but the extended
plugin is just a bit nicer.
11. Shareaholics
COST: $0
“The easiest, most effective way to grow your website traffic,
effectively engage your audience, monetize, and gain insights for
free.”
► I wrote a blog post about the Shareaholics plugin:
► Best Social Sharing Plugin
► You can get a nice social sharing feature on the Jetpack plugin, but it is not as nice as the Shareaholics social
sharing.
The Good:
► You can customize the bejeezers out of the social buttons
► Floating Social Share
► Works well
► Asks people that share content to follow you
► sharable Images (adds a “pin it” button overlay on your images)
The Bad:
► A bit resource heavy
► Adds Affiliate Links and Promoted Content to your site by default (you need to make sure and turn this off, unless
you run a site where you get enough traffic that you can earn money by promoting other people’s content and are
not worried about loosing your visitors to spammy sites)
12. LeadPages
Standard COST: $25 month | Pro COST: $40 month
“Our easy-to-use LeadPages® plug-in allows you to customize one
of our proven landing pages and post it to your WordPress site in a
matter of minutes.”
► If you want to generate leads on your real estate website you will need Landing
Pages. You can buy landing page services such as; IDX plugins, Home Value Leads, and
Top Producer are some you are probably familiar with.
► But if you want to make your own you can either slog your way through trying to hand
design a WordPress Page or you can use the Point and Click, Highly Customizable,
Extensive Font Collection, Ton’s Of Beautiful Templates to Start From, Publish a Landing
Page in minutes LeadPages tool.
► LeadPages has far to many features to list them all but rest assured it is still easy to use.
► I wrote about Real Estate Landing Pages in detail here:
► Real Estate Landing Pages
13. Swiftype Search
COST: $0
“Fast, intelligent, and fully customizable search for your site. Comes
with detailed analytics and controls in the Swiftype Dashboard. “
► How can we have a top-notch real estate website without top-notch
search. This is not associated with your IDX home search this is your “Search
This Site” box. If you are going to take time to add content to your WordPress
website than you need to have a search box.
► The search box that comes standard with WordPress does the job but it is kind
of lame. Swiftype makes your search bar awesome. When you search my site
you will notice that once you start typing you get suggestions, like
Google. Then the results that you get are sorted in order of relevance not date.
► You will also get analytics and can see what your visitors are searching for.
14. Auto Terms of Service and Privacy Policy
COST: $0
“Put your own details into a modified version of Automattic’s “Terms
of Service” and “Privacy Policy”. 3 short codes available.”
►Did you know that in order to advertise your website on Google,
Bing and Yahoo it is required that you have a Privacy Policy and
Terms of Service? It is also just good business… better safe
than sorry.
►Unless you are good at legalese you can use this plugin to
create the content for you. Just fill in your business name and
city and add the shortcode to a page.
15. Google Analytics Dashboard for WP
COST: $0
“Displays Google Analytics reports in your WordPress Dashboard.
Inserts the latest Google Analytics tracking code in your pages.”
► You have done all this hard work to get your real estate website just right. Now it is time to see how
you did. You can track the success of the site using Google Analytics.
► There are also Site stats available on Jetpack if you are not interested in going through this much
trouble. The Jetpack site stats are a good… but the Google Analytics stats monitor more categories
of stats.
► In order to use this plugin or Google Analytics in general you will first need to create your
account on Google Analytics.
► Once you have created your Google Analytics account you need to verify that own the site that you
want Google to track. They will give you a code that you can add to this plugin to verify your site.
► In addition to assisting you verify your site the plugin adds an easy to read analytics dashboard to
your WordPress dashboard.
16. Akismet
COST: $0 (requires an account on WordPress.com)
“Akismet checks your comments against the Akismet Web service to
see if they look like spam or not.”
►Akismet comes with every WordPress install for a reason. It is a
must. WordPress websites by default allow your readers to
comment on your content. Unfortunately spammers, bots, and
scammers like to try to take advantage of your website by posting
spam, links, and viruses to your comments section. Akismet
virtually erases all of that.
►My Akismet has protected my site from 276,893 spam comments
already, this month. In addition to blocking the spam you can also
tell it to delete all spam so that you don’t have hundreds of
thousands of spammy comments filling up your database.
6 Plugins
That Are Not Essential
BUT STILL COOL
1. MapPress Easy Google Maps
If you are going to be adding community pages or a sold gallery,
or just want to show off your office this plugin may come in
handy.
“MapPress is the most popular and easiest way to create
great-looking Google Maps and driving directions in your
blog.”
COST: $0
2. The Events Calendar
Think it may be a value add to your website to display the local
events? This plugin should give you all you can handle.
“The Events Calendar is a carefully crafted, extensible plugin
that lets you easily share your events. Beautiful. Solid.
Awesome.”
COST: $0
3. Google Language Translator
Do you speak multiple languages, have clients that do, or just
want to look like an international player? The Google Language
translator gives your site an international flair.
“Welcome to Google Language Translator! This plugin allows
you to insert the Google Language Translator tool anywhere
on your website using shortcode”
COST: $0
4. Membership 2
You may want to create a Membership style site where you require your visitors to
become a member to access your special training material. This is the best
plugin I have found for that.
“Membership 2 transforms your WordPress website into a fully functional
membership site.”
Membership 2 | Membership 2 Pro
COST: $0 | COST: $19 month
5. TubePress
We so often talk about adding video to your real estate website…well, why not add all your videos to your real
estate website?! Instead of copying and pasting individual videos to your site, now you can add an attractive grid
style video series that will not only get folks to your site but more than certainly will keep them there!
“Modern video galleries for the web Adding video galleries to your website has never been easier.”
Easy to install and even easier to set up, this plugin offers a great way for you to take your videos and add them to
your website without any technical knowhow!
Once this plugin is installed, it will feed all your videos so all you have to do is add them to your YouTube or Vimeo
channel.
TubePress | TubePress Pro
COST: $0 | COST: $39.99 year
6. Simple Real Estate Pack
I like to use this plugin for displaying Education.com school
information for your local area. You can also display Mortgage
Calculators, Walkscore, and Yelp Business information.
“Package of real estate tools and widgets designed
specifically for real estate industry blogs and sites”
COST: $0
7 WordPress Plugins
For Real Estate
THAT ARE FOR LOOKS
1. Soliloquy
Research tells us that our landing pages should not have sliders but real estate agents
sure do love them. Soliloquy is my favorite. Not because it does the most, but
because it does the least. That means that it is easy to use, easy to set up and just
works.
“The best responsive WordPress slider plugin. Made lite and free”
Don’t get me wrong it is still a good-looking slider it just does not have all the parallax
and transition effects that some of the others do.
Soliloquy Lite | Soliloquy Pro
COST: $0 | COST: $19
2. Tabby Responsive Tabs
Many themes have a built-in Tabbed shortcode, but if not, and you want to
display content in a Responsive Tabbed way then Tabby looks great, works
great, and is easy to use.
“Create responsive tabs inside your posts, pages or custom post content
by adding simple shortcode inside the post editor.”
We often use a tabbed feature to display different types of real estate for sale
in a community.
COST: $0
3. Collapse O Matic
Have you seen a feature where you click on an arrow, text, or icon and a box full of
content slides open? This is called jquery and can be a pain to develop. If you are
looking for a simple sliding container that works well and looks nice this is it.
“Remove clutter, save space: display and hide additional content in a SEO friendly
way by wrapping content in an [expand] shortcode.”
You have to be careful with jquery and javascript based plugins. They can do some
really powerful and cool things but they can also break your website. Often times there
will be a conflict in coding, but this plugin works with all the plugins I have mentioned.
COST: $0
4. WordPress Visual Slide Box Builder
With this plugin you can add some cool hover effects to images, icons, and widgets. This plugin
is fairly easy to use but does require a little thought. No coding.
“Fancy jQuery and CSS3 driven animations to display inside a box. No coding experience
needed – WYSIWYG.”
I recently used this plugin to create 4 animated boxes with local images directing visitors to Buy,
Sell, Communities, or Contact.
WordPress Visual Slide Box Builder | Responsive Pack
COST: $0 | COST: $9
5. LayerSlider or 6. Slider Revolution
2 Popular and pretty much equally powerful fully featured slider plugins. The possibilities are endless with sliders like these but they
are not free and they are not simple to use. Both require a little getting used to, but you will wow your visitors with either one.
“Slider Revolution is an innovative, responsive WordPress Slider Plugin that displays your content the beautiful way. Whether it’s
a Slider, Carousel, Hero Scene or even a whole Front Page, the visual, drag & drop editor will let you tell your own stories in no
time!”
“LayerSlider WP is a premium multi-purpose slider for creating image galleries, content sliders, and mind-blowing slideshows
with must-see effects, even from your WordPress posts and pages.”
Some features of both:
Responsive, Parallax, Carousel, 100’s Of Slide Transition Styles, Drag n Drop Styling, Multiple Slider Skins, Import Content, Run
Video, Link to Content, Unlimited Slides and Layers, Custom Fonts, Etc.
The Slider Revolution plugin does offer the popular Ken Burns Effect that the Layer Slider does not.
LayerSlider | Slider Revolution
COST: $18 | COST: $19
7. Uber Menu
If you want a customized menu bar Uber Menu offers about any feature you could want from your
website menu bar. Like the 2 sliders mentioned above, along with great power comes a great learning
curve. This is not just a simple plugin it in and things happen plugin. It will take you some time to learn
what it can do and to set it up to work the way you were hoping.
“UberMenu™ is a user-friendly, highly customizable, responsive Mega Menu WordPress plugin. It
works out of the box with the WordPress 3 Menu System, making it simple to get started but
powerful enough to create highly customized and creative mega menu configurations”
Ubermenu offers more features than you would ever need, but a few are:
Responsive, Mobile, Add (Images, Shortcode, Google Maps, Icons, or Contact Forms) To Menu,
Multiple pre-designed skins or customize your own look, Custom Fonts, Import Content, Multiple
Menu Transitions, Vertical or Horizontal Menus, Display Submenu Items multiple different ways
COST: $19
8 Plugins
We Don’t Use
BECAUSE THEY ARE BAKED INTO OUR PREMIUM HOSTING
“
”
“I knew from the start that the #1 single most important decision would be
the hosting provider. There’s loads of options out there and my business
partner and I tested several of the key players in the market. Ultimately we
went with WP Engine…while not the cheapest option out there, they offer the
most impressive list of features. Add to that the quick responses we get from
WP Engine’s support team and you’ve got a solid win.”
— MASON JAMES, WPMU.ORG
Sign up for WP ENGINE
Use Our Promo: FOX20
1. W3 Total Cache
Downloaded over a million times for a reason. If you do not have a Premium WordPress hosted website then you
need some type of caching plugin. If you are using one of the Big Named shared hosting providers you absolutely
need a caching plugin.
“Easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and
content delivery network support.”
Real estate WordPress websites are resource heavy and often image heavy. This puts a strain on your hosts
server. Caching plugins reduce the stress put on those servers by Caching or storing content that gets loaded
often. This helps your site to load quicker for your viewers.
Quicker loading times are important for 2 reasons.
1. Your visitor does not want to wait for your site to load
2.Google uses load speed as an important SEO factor
W3 Total Cache is the best caching plugin available. That being said it is also a bit confusing. There are many
tutorials available to teach you how to set it up.
COST: $0
2. WP Super Cache
If you are not interested in learning how to set up your Caching plugin there are
easier to use caching plugins:
A trusted Free Caching Plugin
“A very fast caching engine for WordPress that produces
static html files.”
COST: $0
3. WP Rocket
A slightly more powerful paid Caching Plugin.
“Simplicity & Speed. Don’t waste your time struggling with
complex plugin settings. WP Rocket launches upon activation
– minimal configuration, immediate results.”
COST: $39
4. iThemes Security (formerly Better WP Security) or 5. WordFence
When my partner and I first started building websites many years ago we used the popular Big Named shared
hosting providers. Over the years it is hard to believe how many of those real estate websites were hacked or
compromised. Including my partners personal site, that was hacked by someone who left a terrible virus and a
splash screen saying that he was a terrorist.
You can not just have a, “that will never happen to me approach” because it can and it will.
You can protect yourself. Again if you have a Premium WordPress Hosting Provider like WP Engine then you are
already protected. But if not.
“iThemes Security (formerly Better WP Security) gives you over 30+ ways to secure and protect your WordPress site.”
“The Wordfence WordPress security plugin provides free enterprise-class WordPress security, protecting your website from
hacks and malware.”
Either one of these popular security plugins should keep your website safe and sound.
iThemes Security COST: $0 | iThemes Security Pro COST: $80 year | WordFence COST: $0 | WordFence Premium COST: $39 year
6. Force Strong Passwords
As mentioned above, even real estate agent websites get
hacked. The easiest way to do this is with a weak password, or
an easy to guess password. This plugin forces you to choose a
strong password, or one that is not easy to hack.
“Forces privileged users to set a strong password.”
COST: $0
7. VaultPress or 8. Backup Buddy
In the beginning of this post I talked about taking some precautions before trying plugins; before you install or activate your first
plugin make sure that you have a complete (wordpress and database) back up of your site. This is important because sometimes
uploading plugins or even updating a current plugin can break your site. If that happens you will want to be able to switch it back
quickly.
If you have a Premium WordPress Hosting service your site will be auto saved. That may not be good enough. You should do a
backup right before you upload or update your plugin. With WP Engine you can do this with a push of a button. Otherwise you will
want to use a plugin.
I like VautPress a bit better because it is run by the engineers at WordPress.com and that makes me feel a bit safer. However,
iThemes has been building plugins and themes for a long time and has a proven product.
“VaultPress is a subscription service offering realtime backup, automated security scanning, and support from WordPress
experts.”
“The best way to back up (and move) a WordPress site.”
VaultPress COST: $99 year | BackUp Buddy COST: $80 year
Real Estate
WordPress Plugins
WE DON’T RECOMMEND
8 Because you can get similar functionality elsewhere without
loading your WordPress website full of resource hogging and oft
trouble making plugins:
1. Disqus 2. Yet Another Related Posts
Plugin 3. Related Posts For WordPress
These plugins offer a cool
feature, but they are database
resource hogs.
Display a list of related posts on
your site based on a powerful
unique algorithm. Earn money by
including sponsored content!
I use the JetPack Related
Content feature, Shareaholics
also has a related content
feature.
COST: $0
A commenting plugin like Disqus
seems like a great idea. The
problem is that they are mining our
sites to sell ads and if you are not
careful when setting them up they
will post ads on your site.
The Disqus comment system
replaces your WordPress
comment system with your
comments hosted and powered
by Disqus.
I use the JetPack Commenting
feature.
COST: $0
These plugins offer a cool
feature, but they are database
resource hogs.
Display a list of related posts on
your site based on a powerful
unique algorithm. Earn money by
including sponsored content!
I use the JetPack Related
Content feature, Shareaholics
also has a related content
feature.
COST: $0
8Because you can get similar functionality elsewhere without loading your
WordPress website full of resource hogging and oft trouble making plugins:
4. Easy Testimonials
This is a great plugin and would still be using it
if JetPack had not released a Testimonials
feature. The JetPack Testimonials does not
come with many features, so you may still want
to indulge in this plugin.
“Easy Testimonials is a simple-to-use plugin
for adding Testimonials to your WordPress
Theme, using a shortcode or a widget.”
This plugin will let you add sliding testimonial
widgets, gives more testimonial customizations,
includes different skins, and gives you the ability
to display your testimonials pretty much any
way you would like with their shortcode
generator.
COST: $0 | Pro COST: $59
5. Display Widgets / 6. Custom Sidebar
You may want your visitors to see different sidebar widgets when they visit different
pages.
You may want a Contact Us form to show in your widgets on most pages, but that
seems redundant on your Contact Us page. You can use these plugins to tell your
site you would want to hide the Contact Us widget on the Contact Us Page.
Both these plugins work well and you may like them better but I like to use the
JetPack Widget Visibility option.
“Simply hide widgets on specified pages. Adds check boxes to each widget to either
show or hide it on every site page.”
“Create your own widgetized areas and choose on which pages they show up –
“Easy to use. Even with complex themes. Made my work much easier.”
Display Widgets | Custom Sidebar | Custom Sidebars Pro
COST: $0 | COST: $0 | COST: $19 year
8Because you can get similar functionality elsewhere without loading your
WordPress website full of resource hogging and oft trouble making plugins:
7. Google XML Sitemaps
This plugin is both resource heavy, and if you use
the Yoast WordPress SEO plugin I mentioned above
it has XML Sitemaps included.
“This plugin will generate a special XML
sitemap which will help search engines to
better index your blog.”
COST: $0
8. Any Plugin That Sends Emails From Your WordPress
Website
It may seem like a cool idea to send your email marketing from
your WordPress website, but it is not. I tried it years ago and my
site came to a screeching halt. In addition most of your mail will
go to your clients spam folder. Plus you just don’t have as many
features as you can get from MailChimp.
Just use Mailchimp. Or Aweber. Or even Constant Contact, Happy
Grasshopper, Emma, or iContact.
Real Estate
WordPress Plugins
WE DON’T RECOMMEND
1 Plugin We Don’t Recommend Because you should have a
Responsive design that adapts to mobile screens and not a
plugin that creates a different site:
1. WPtouch Mobile Plugin
I hope that you are not looking for a plugin to make your Real Estate website mobile
friendly. Most WordPress Themes and ultimately websites that are built today are
Responsive. Meaning they respond to different size screens and give a seamless mobile
experience for all screens.
But if your site is not responsive then plugin will help you get it mobile-friendly.
“Make your WordPress website mobile-friendly with just a few clicks.”
COST: $0
Real Estate
WordPress Plugins
WE DON’T RECOMMEND
2 Plugins We Don’t Recommend Because the Equity
Framework that we build on has them baked in:
1. Simple Custom CSS
If you are going to style your website using the Styles.css then you
can not use the master file. If you upgrade your theme all your
custom CSS with disappear. Many themes come with a Custom CSS
section… but they are usually a small box somewhere obscure with no
line items.
This plugin creates a CSS Page that will not disappear when you
update and is a full screen with line items. Even gives you warnings if
your code is not right.
“Add Custom CSS to your WordPress site without any
hassles.”
JetPack has a custom CSS setting, but I do not use it because the
jetpack plugin disconnects every once in a while.
COST: $0
2. WordPress Button Plugin MaxButtons
Buttons play a big part in lead capture and user
experience. Contact Us, Sign Up Here, Download This,
Read More, etc. If you’re not sure how to make nice looking
buttons on your site this plugin is easy to use and works well.
“A CSS3 button generator for WordPress that’s powerful
and so easy to use that anyone can create beautiful
buttons.”
Most themes come with built-in short code for building
buttons, I just make them with html and CSS, if that sounds
foreign to you this plugin is great.
MaxButtons | MaxButtons Pro
COST: $0 | COST: $19 or $99 if want all their skins
Real Estate
WordPress Plugins
WE DON’T RECOMMEND
5 Plugins We Don’t Recommend Because they put
too much strain on your database:
1. Broken Link Checker
 You can check your broken links here:
 http://www.brokenlinkcheck.com/
2. Yet Another Related Posts Plugin
 Use JetPack Related Posts or Linkwithin
3. Any Plugin That Sends An Email From Your Website
 Explained Above. Use MailChimp.
4. WordPress Popular Posts
 Explained Above. Use JetPack Related Posts or Linkwithin
5. Google XML Sitemaps
 Explained above. Use Yoast WordPress SEO
Summary
 If you have a WordPress Real Estate Website chances are you are using WordPress plugins or have a need for
one. Plugins in general are a good thing. But not always. Sometimes they can cause some real problems on
your site.
 If you decide you want to use them to make your site better make sure you protect yourself.
 We have reviewed 49 popular WordPress plugins for Real Estate and made suggestions based on our
experience using them.
 We hope that this will help you when deciding what plugins are best for your website.
IF YOU NEED A WORDPRESS REAL ESTATE WEBSITE WE MAY BE ABLE TO HELP YOU:
www.JasonFox.me
Real Estate Websites

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Real Estate WordPress Plugins - Reviewed

  • 1. 49 Popular WordPress Plugins For Real Estate REVIEWED
  • 2. “ ” Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object. (SOURCE: WEB SYNTHESIS) If you have a Real Estate WordPress website you probably have tried some WordPress plugins for Real Estate. If not you definitely have some on your site. If we built your site you may have most of the list below on your site… if not every site comes with a couple plugins
  • 3. What Are WordPress Plugins? Plugins Are: Social Sharing, Events Calendars, Memberships, Landing Pages, SEO optimization, Forms, Buttons, Sounds, Videos, Galleries, Widgets, and so much more. Add on applications or programs for your WordPress website. Whenever you think you may need an added functionality to your website and you don’t have the coding skills to build it, or the budget to have it built, you can usually find a plugin that will add the functionality. Often times they are free, but many times they do have a small cost. Usually between $9 and $99. WordPress Plugins are defined as: WordPress plugins are bits of software that can be uploaded to extend and expand the functionality of your WordPress site. Note: One of the primary advantages of using the self- hosted version of WordPress from WordPress.org is the ability to upload and use plugins on your WordPress site. (source: iThemes) Where You Can Find Plugins: ► WordPress Plugin Directory ► From the Dashboard of your WordPress website in the “Plugins” Section >> Add New ► Code Canyon ► WPMU Dev Plugins
  • 4. Here are some things to think about when you are thinking about using a WordPress plugin for real estate:  Some plugins are developed for the sole purpose of filling your website with adware or worse a virus.  Not all plugins are coded equally. Bad coding can equal a security risk or simply breaking other parts of your website.  Some plugins are not compatible with your hosting provider, or your theme, or other plugins you may have on your site.  Sometimes plugins are not kept up very well and when WordPress, your Theme, or other plugins update it can break your site.  Many plugins do not offer very good support so if you don’t have an idea of how to use it, it could become frustrating.  Plugins can put an excessive strain on your hosting and database resources. Kinda like using all the hot water.  How many plugins can 1 site handle… depends on the plugins you are using. Not all plugins are created equally.  Often times you can get by with the Free version of a plugin… so try it before you buy the premium version.
  • 5. Take some precautions before trying plugins:  Before you install or activate your first plugin make sure that you have a complete (wordpress and database) back up of your site.  Only upload and activate 1 plugin at a time. Once activated check to make sure that your website is still working correctly. That way you will know which plugin is not playing well with your site. Of course you will not know what part of your site the plugin is not working with, that will take technical trouble shooting.  Due your Due diligence and research the plugin you are thinking of trying and make sure that it does not have bad reviews. Your best bet is to get your Plugin from 1 of the resources I mention above so that you can check ratings.  All of the WordPress plugins listed below have been tested by our team on our own site and should be safe. That is not to say that they may not be incompatible with some part of your website.  Try to stick to trusted Plugin Developers.
  • 6. 16 WordPress Plugins For Real Estate YOU SHOULD BE USING
  • 8. ► Jetpack is the best plugin available, in my opinion. It does so much and is 100% free. This plugin is built by WordPress for WordPress and is designed to give you all the little useability, easability, and functionality you might find by using 10’s of 30’s different plugins in 1. ► Features: Widget Visiblity | Sharing | Site Stats | Custom CSS | Commenting | Image Carousel Testimonials | Enhanced Distribution | Related Posts | Spelling and Grammar ► After you install this plugin your best bet is to log in to your WordPress Dashboard and click on the “Jetpack” >> “Settings” and take a look at what is available and see what, if any, of the features you would like to use. “Jetpack adds powerful features previously only available to WordPress.com users including customization, traffic, mobile, content, and performance tools.”
  • 9. 2. WP Smush WP Smush COST: $0 | WP Smush Pro COST: $19 month
  • 10. “WP Smush strips hidden, bulky information from your images, reducing the file size without losing quality.” ►Slow load kills User Experience and SEO rankings. One of the biggest drains on your sites resources when loading is images. And the more you have and the bigger they are the slower your site will load. ►WP Smush helps with that. This plugin condenses the images that you load onto your site. ►Just load your images and click the Smush button, or set it to work automatically when you load images.
  • 12. “Leadin is an easy-to-use marketing automation and lead tracking plugin for WordPress that helps you better understand your web site visitors.” ► My favorite Free plugin not named Jetpack. Since uploading this plugin to our site we have seen an increase in leads and sales. I am not going to pretend to tell you by how much percentage because there are to many factors that come into play… but it is not a coincidence. ► I wrote a blog post about the plugin here: ► Best Free WordPress CRM Plugin ► This plugin is made by the same people that make Hubspot. Hubspot is one of the best Small Business Lead Generation Software providers available and they decided to turn their talents to WordPress Plugins. ► Leadin offers a beautiful pop-up lead capture, captures all leads on your site, drops them in a CRM in your WordPress dashboard, collects insights based on the email address, and syncs with the top email marketing tools to create an automated drip campaign.
  • 13. 4. WP Listings WP Listings COST: $0 | WP Listing Themes COST: $24.99
  • 14. “WP Listings uses custom post types, taxonomies, templates, and widgets to create a listing management system for WordPress. It includes custom templates and widgets for front end display.”  WP Listings is fantastic free plugin that can bolster your Real Estate marketing and save you money. This plugin could be used for a replacement to IDX, although I would recommend using it as a complimentary tool.  This plugin can be a replacement for the Single Property Websites that you may be paying for. How you say… Read This Blog Post To Find Out:  Creating Single Property Websites With WP Listings  You can use it to create a library of listings you have sold or showcase a particular niche of homes.
  • 16. “Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using Yoast SEO plugin.”  The definitive word in WordPress SEO is Yoast. WordPress SEO is a tricky thing. You will hear that the WordPress platform is SEO friendly, and it is. You will hear that your Equity or other premium theme is SEO friendly, and it is. You hear that this plugin is SEO friendly, and it is. Then I am going to tell you that SEO friendliness will not get your site to rank on the search engines without content.  Yoast knows this to and that is why his plugin not only focuses on optimizing your site (on on-page SEO), but also helps you to build SEO friendly content.  You can learn more about the plugin here:  WordPress SEO Plugin
  • 17. 6. Formidable Forms (Gravity Forms, Contact Form 7) Formidable Forms Pro COST: $47 year | Gravity Forms COST: $39 year | Contact Form 7 COST: $0
  • 18. “Beautiful forms in 60 seconds. The WordPress form builder that enables you to create forms with a simple drag-and-drop interface and in-place editing.” ► When you are talking about lead generation you can not have a conversation without mentioning contact forms. A landing page without a contact form is just a business card in the clouds. You can give it to them and hope and pray they call you… but they won’t. They might fill out your contact form. ► There are 3 Contact form plugins that I recommend. ► We use Formidable Forms Pro and have for many many years. That being said; Gravity Forms is the industry leader. Contact Form 7 is bar far and away the best free contact form plugin. ► You can learn more about Formidable here: ► Formidable Forms Pro ► All 3 Form Plugins are fairly easy to use and come with more features than you will ever use.
  • 19. 7. IDX Broker Pt. IDX Broker Lite COST: $39.99 month | IDX Broker Platinum COST: $59.99 month | Teams & Office COST: Varies
  • 20. “Over 600 IDX/MLS feeds serviced. The #1 IDX/MLS solution just got even better!” ► I talk at length about the major IDX plugins here: ► Best IDX WordPress Plugins ► Having developed WordPress websites for a long, long time no other IDX plugin has worked as consistently well as the IDX Broker Platinum plugin. What more can I say. ► If you use the Equity Framework for your Real Estate Theme then you will also notice the plugin integrates more smoothly. ► IDX Broker Platinum offers hundreds of awesome features, here are a few: New Omni-Search Widget, Cloud Hosted, Never Framed, Design Community, Mobile Responsive and Mobile-Friendly, Map Search Widget, Build Neighborhood Pages, The Best Office IDX Available, Affordable Pricing.
  • 21. 8. BJ Lazy Load COST: $0
  • 22. “Lazy loading for images and iframes makes your site load faster and saves bandwidth. Uses no external JS libraries and degrades gracefully for non-js”  Remember earlier we talked about how much images can slow down your site? Along with shrinking their size you can also have “Lazy Load”.  Lazy loading only loads the images that are visible on the screen. By doing this you put less strain on your server and your site loads faster.
  • 23. 9. Triberr Triberr COST: $0 | Triberr Premium COST: $10 month
  • 24. “A community of talented Bloggers and Influencers come together to read and share great content.” ► You don’t hear about Tribe Marketing as much as you did a few years back… now we talk about Influencer Marketing. Triberr is a great place to find influencers and have them share your content with their audience. Of course you need to share others content with your audience, but trust me it is a win- win scenario. ► This plugin syndicates my blog posts to Triberr for my tribe mates to share with their audience. This drives some traffic, introduces me to new and interesting people, and increases my social footprint. ► I wrote about Triberr here: ► Triberr Blogger Network
  • 25. 10. Genesis Agent Profiles Extended (Only Works on Genesis Theme) COST: $0
  • 26. “Creates a real estate agent directory for Genesis child themes. Adds functionality to the Genesis Agent Profiles plugin. Improved shortcode sorting options, random display on page load and 4 column responsive grid.” ► This plugin only works on the Genesis Framework, which is a bummer because I have started building primarily on the Equity Framework. If you are on Genesis and have a real estate website chances are you need an agent, or agents, or team page or pages. ► You can build these pages without a plugin, but this plugin sure does make it easy. And when all the information is added the pages look professional. There is also a widget you can use to display a small agent profile on the home page. ► The original plugin is simply called Genesis Agent Profiles, but the extended plugin is just a bit nicer.
  • 28. “The easiest, most effective way to grow your website traffic, effectively engage your audience, monetize, and gain insights for free.” ► I wrote a blog post about the Shareaholics plugin: ► Best Social Sharing Plugin ► You can get a nice social sharing feature on the Jetpack plugin, but it is not as nice as the Shareaholics social sharing. The Good: ► You can customize the bejeezers out of the social buttons ► Floating Social Share ► Works well ► Asks people that share content to follow you ► sharable Images (adds a “pin it” button overlay on your images) The Bad: ► A bit resource heavy ► Adds Affiliate Links and Promoted Content to your site by default (you need to make sure and turn this off, unless you run a site where you get enough traffic that you can earn money by promoting other people’s content and are not worried about loosing your visitors to spammy sites)
  • 29. 12. LeadPages Standard COST: $25 month | Pro COST: $40 month
  • 30. “Our easy-to-use LeadPages® plug-in allows you to customize one of our proven landing pages and post it to your WordPress site in a matter of minutes.” ► If you want to generate leads on your real estate website you will need Landing Pages. You can buy landing page services such as; IDX plugins, Home Value Leads, and Top Producer are some you are probably familiar with. ► But if you want to make your own you can either slog your way through trying to hand design a WordPress Page or you can use the Point and Click, Highly Customizable, Extensive Font Collection, Ton’s Of Beautiful Templates to Start From, Publish a Landing Page in minutes LeadPages tool. ► LeadPages has far to many features to list them all but rest assured it is still easy to use. ► I wrote about Real Estate Landing Pages in detail here: ► Real Estate Landing Pages
  • 32. “Fast, intelligent, and fully customizable search for your site. Comes with detailed analytics and controls in the Swiftype Dashboard. “ ► How can we have a top-notch real estate website without top-notch search. This is not associated with your IDX home search this is your “Search This Site” box. If you are going to take time to add content to your WordPress website than you need to have a search box. ► The search box that comes standard with WordPress does the job but it is kind of lame. Swiftype makes your search bar awesome. When you search my site you will notice that once you start typing you get suggestions, like Google. Then the results that you get are sorted in order of relevance not date. ► You will also get analytics and can see what your visitors are searching for.
  • 33. 14. Auto Terms of Service and Privacy Policy COST: $0
  • 34. “Put your own details into a modified version of Automattic’s “Terms of Service” and “Privacy Policy”. 3 short codes available.” ►Did you know that in order to advertise your website on Google, Bing and Yahoo it is required that you have a Privacy Policy and Terms of Service? It is also just good business… better safe than sorry. ►Unless you are good at legalese you can use this plugin to create the content for you. Just fill in your business name and city and add the shortcode to a page.
  • 35. 15. Google Analytics Dashboard for WP COST: $0
  • 36. “Displays Google Analytics reports in your WordPress Dashboard. Inserts the latest Google Analytics tracking code in your pages.” ► You have done all this hard work to get your real estate website just right. Now it is time to see how you did. You can track the success of the site using Google Analytics. ► There are also Site stats available on Jetpack if you are not interested in going through this much trouble. The Jetpack site stats are a good… but the Google Analytics stats monitor more categories of stats. ► In order to use this plugin or Google Analytics in general you will first need to create your account on Google Analytics. ► Once you have created your Google Analytics account you need to verify that own the site that you want Google to track. They will give you a code that you can add to this plugin to verify your site. ► In addition to assisting you verify your site the plugin adds an easy to read analytics dashboard to your WordPress dashboard.
  • 37. 16. Akismet COST: $0 (requires an account on WordPress.com)
  • 38. “Akismet checks your comments against the Akismet Web service to see if they look like spam or not.” ►Akismet comes with every WordPress install for a reason. It is a must. WordPress websites by default allow your readers to comment on your content. Unfortunately spammers, bots, and scammers like to try to take advantage of your website by posting spam, links, and viruses to your comments section. Akismet virtually erases all of that. ►My Akismet has protected my site from 276,893 spam comments already, this month. In addition to blocking the spam you can also tell it to delete all spam so that you don’t have hundreds of thousands of spammy comments filling up your database.
  • 39. 6 Plugins That Are Not Essential BUT STILL COOL
  • 40. 1. MapPress Easy Google Maps If you are going to be adding community pages or a sold gallery, or just want to show off your office this plugin may come in handy. “MapPress is the most popular and easiest way to create great-looking Google Maps and driving directions in your blog.” COST: $0
  • 41. 2. The Events Calendar Think it may be a value add to your website to display the local events? This plugin should give you all you can handle. “The Events Calendar is a carefully crafted, extensible plugin that lets you easily share your events. Beautiful. Solid. Awesome.” COST: $0
  • 42. 3. Google Language Translator Do you speak multiple languages, have clients that do, or just want to look like an international player? The Google Language translator gives your site an international flair. “Welcome to Google Language Translator! This plugin allows you to insert the Google Language Translator tool anywhere on your website using shortcode” COST: $0
  • 43. 4. Membership 2 You may want to create a Membership style site where you require your visitors to become a member to access your special training material. This is the best plugin I have found for that. “Membership 2 transforms your WordPress website into a fully functional membership site.” Membership 2 | Membership 2 Pro COST: $0 | COST: $19 month
  • 44. 5. TubePress We so often talk about adding video to your real estate website…well, why not add all your videos to your real estate website?! Instead of copying and pasting individual videos to your site, now you can add an attractive grid style video series that will not only get folks to your site but more than certainly will keep them there! “Modern video galleries for the web Adding video galleries to your website has never been easier.” Easy to install and even easier to set up, this plugin offers a great way for you to take your videos and add them to your website without any technical knowhow! Once this plugin is installed, it will feed all your videos so all you have to do is add them to your YouTube or Vimeo channel. TubePress | TubePress Pro COST: $0 | COST: $39.99 year
  • 45. 6. Simple Real Estate Pack I like to use this plugin for displaying Education.com school information for your local area. You can also display Mortgage Calculators, Walkscore, and Yelp Business information. “Package of real estate tools and widgets designed specifically for real estate industry blogs and sites” COST: $0
  • 46. 7 WordPress Plugins For Real Estate THAT ARE FOR LOOKS
  • 47. 1. Soliloquy Research tells us that our landing pages should not have sliders but real estate agents sure do love them. Soliloquy is my favorite. Not because it does the most, but because it does the least. That means that it is easy to use, easy to set up and just works. “The best responsive WordPress slider plugin. Made lite and free” Don’t get me wrong it is still a good-looking slider it just does not have all the parallax and transition effects that some of the others do. Soliloquy Lite | Soliloquy Pro COST: $0 | COST: $19
  • 48. 2. Tabby Responsive Tabs Many themes have a built-in Tabbed shortcode, but if not, and you want to display content in a Responsive Tabbed way then Tabby looks great, works great, and is easy to use. “Create responsive tabs inside your posts, pages or custom post content by adding simple shortcode inside the post editor.” We often use a tabbed feature to display different types of real estate for sale in a community. COST: $0
  • 49. 3. Collapse O Matic Have you seen a feature where you click on an arrow, text, or icon and a box full of content slides open? This is called jquery and can be a pain to develop. If you are looking for a simple sliding container that works well and looks nice this is it. “Remove clutter, save space: display and hide additional content in a SEO friendly way by wrapping content in an [expand] shortcode.” You have to be careful with jquery and javascript based plugins. They can do some really powerful and cool things but they can also break your website. Often times there will be a conflict in coding, but this plugin works with all the plugins I have mentioned. COST: $0
  • 50. 4. WordPress Visual Slide Box Builder With this plugin you can add some cool hover effects to images, icons, and widgets. This plugin is fairly easy to use but does require a little thought. No coding. “Fancy jQuery and CSS3 driven animations to display inside a box. No coding experience needed – WYSIWYG.” I recently used this plugin to create 4 animated boxes with local images directing visitors to Buy, Sell, Communities, or Contact. WordPress Visual Slide Box Builder | Responsive Pack COST: $0 | COST: $9
  • 51. 5. LayerSlider or 6. Slider Revolution 2 Popular and pretty much equally powerful fully featured slider plugins. The possibilities are endless with sliders like these but they are not free and they are not simple to use. Both require a little getting used to, but you will wow your visitors with either one. “Slider Revolution is an innovative, responsive WordPress Slider Plugin that displays your content the beautiful way. Whether it’s a Slider, Carousel, Hero Scene or even a whole Front Page, the visual, drag & drop editor will let you tell your own stories in no time!” “LayerSlider WP is a premium multi-purpose slider for creating image galleries, content sliders, and mind-blowing slideshows with must-see effects, even from your WordPress posts and pages.” Some features of both: Responsive, Parallax, Carousel, 100’s Of Slide Transition Styles, Drag n Drop Styling, Multiple Slider Skins, Import Content, Run Video, Link to Content, Unlimited Slides and Layers, Custom Fonts, Etc. The Slider Revolution plugin does offer the popular Ken Burns Effect that the Layer Slider does not. LayerSlider | Slider Revolution COST: $18 | COST: $19
  • 52. 7. Uber Menu If you want a customized menu bar Uber Menu offers about any feature you could want from your website menu bar. Like the 2 sliders mentioned above, along with great power comes a great learning curve. This is not just a simple plugin it in and things happen plugin. It will take you some time to learn what it can do and to set it up to work the way you were hoping. “UberMenu™ is a user-friendly, highly customizable, responsive Mega Menu WordPress plugin. It works out of the box with the WordPress 3 Menu System, making it simple to get started but powerful enough to create highly customized and creative mega menu configurations” Ubermenu offers more features than you would ever need, but a few are: Responsive, Mobile, Add (Images, Shortcode, Google Maps, Icons, or Contact Forms) To Menu, Multiple pre-designed skins or customize your own look, Custom Fonts, Import Content, Multiple Menu Transitions, Vertical or Horizontal Menus, Display Submenu Items multiple different ways COST: $19
  • 53. 8 Plugins We Don’t Use BECAUSE THEY ARE BAKED INTO OUR PREMIUM HOSTING
  • 54. “ ” “I knew from the start that the #1 single most important decision would be the hosting provider. There’s loads of options out there and my business partner and I tested several of the key players in the market. Ultimately we went with WP Engine…while not the cheapest option out there, they offer the most impressive list of features. Add to that the quick responses we get from WP Engine’s support team and you’ve got a solid win.” — MASON JAMES, WPMU.ORG Sign up for WP ENGINE Use Our Promo: FOX20
  • 55. 1. W3 Total Cache Downloaded over a million times for a reason. If you do not have a Premium WordPress hosted website then you need some type of caching plugin. If you are using one of the Big Named shared hosting providers you absolutely need a caching plugin. “Easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and content delivery network support.” Real estate WordPress websites are resource heavy and often image heavy. This puts a strain on your hosts server. Caching plugins reduce the stress put on those servers by Caching or storing content that gets loaded often. This helps your site to load quicker for your viewers. Quicker loading times are important for 2 reasons. 1. Your visitor does not want to wait for your site to load 2.Google uses load speed as an important SEO factor W3 Total Cache is the best caching plugin available. That being said it is also a bit confusing. There are many tutorials available to teach you how to set it up. COST: $0
  • 56. 2. WP Super Cache If you are not interested in learning how to set up your Caching plugin there are easier to use caching plugins: A trusted Free Caching Plugin “A very fast caching engine for WordPress that produces static html files.” COST: $0
  • 57. 3. WP Rocket A slightly more powerful paid Caching Plugin. “Simplicity & Speed. Don’t waste your time struggling with complex plugin settings. WP Rocket launches upon activation – minimal configuration, immediate results.” COST: $39
  • 58. 4. iThemes Security (formerly Better WP Security) or 5. WordFence When my partner and I first started building websites many years ago we used the popular Big Named shared hosting providers. Over the years it is hard to believe how many of those real estate websites were hacked or compromised. Including my partners personal site, that was hacked by someone who left a terrible virus and a splash screen saying that he was a terrorist. You can not just have a, “that will never happen to me approach” because it can and it will. You can protect yourself. Again if you have a Premium WordPress Hosting Provider like WP Engine then you are already protected. But if not. “iThemes Security (formerly Better WP Security) gives you over 30+ ways to secure and protect your WordPress site.” “The Wordfence WordPress security plugin provides free enterprise-class WordPress security, protecting your website from hacks and malware.” Either one of these popular security plugins should keep your website safe and sound. iThemes Security COST: $0 | iThemes Security Pro COST: $80 year | WordFence COST: $0 | WordFence Premium COST: $39 year
  • 59. 6. Force Strong Passwords As mentioned above, even real estate agent websites get hacked. The easiest way to do this is with a weak password, or an easy to guess password. This plugin forces you to choose a strong password, or one that is not easy to hack. “Forces privileged users to set a strong password.” COST: $0
  • 60. 7. VaultPress or 8. Backup Buddy In the beginning of this post I talked about taking some precautions before trying plugins; before you install or activate your first plugin make sure that you have a complete (wordpress and database) back up of your site. This is important because sometimes uploading plugins or even updating a current plugin can break your site. If that happens you will want to be able to switch it back quickly. If you have a Premium WordPress Hosting service your site will be auto saved. That may not be good enough. You should do a backup right before you upload or update your plugin. With WP Engine you can do this with a push of a button. Otherwise you will want to use a plugin. I like VautPress a bit better because it is run by the engineers at WordPress.com and that makes me feel a bit safer. However, iThemes has been building plugins and themes for a long time and has a proven product. “VaultPress is a subscription service offering realtime backup, automated security scanning, and support from WordPress experts.” “The best way to back up (and move) a WordPress site.” VaultPress COST: $99 year | BackUp Buddy COST: $80 year
  • 61. Real Estate WordPress Plugins WE DON’T RECOMMEND
  • 62. 8 Because you can get similar functionality elsewhere without loading your WordPress website full of resource hogging and oft trouble making plugins: 1. Disqus 2. Yet Another Related Posts Plugin 3. Related Posts For WordPress These plugins offer a cool feature, but they are database resource hogs. Display a list of related posts on your site based on a powerful unique algorithm. Earn money by including sponsored content! I use the JetPack Related Content feature, Shareaholics also has a related content feature. COST: $0 A commenting plugin like Disqus seems like a great idea. The problem is that they are mining our sites to sell ads and if you are not careful when setting them up they will post ads on your site. The Disqus comment system replaces your WordPress comment system with your comments hosted and powered by Disqus. I use the JetPack Commenting feature. COST: $0 These plugins offer a cool feature, but they are database resource hogs. Display a list of related posts on your site based on a powerful unique algorithm. Earn money by including sponsored content! I use the JetPack Related Content feature, Shareaholics also has a related content feature. COST: $0
  • 63. 8Because you can get similar functionality elsewhere without loading your WordPress website full of resource hogging and oft trouble making plugins: 4. Easy Testimonials This is a great plugin and would still be using it if JetPack had not released a Testimonials feature. The JetPack Testimonials does not come with many features, so you may still want to indulge in this plugin. “Easy Testimonials is a simple-to-use plugin for adding Testimonials to your WordPress Theme, using a shortcode or a widget.” This plugin will let you add sliding testimonial widgets, gives more testimonial customizations, includes different skins, and gives you the ability to display your testimonials pretty much any way you would like with their shortcode generator. COST: $0 | Pro COST: $59 5. Display Widgets / 6. Custom Sidebar You may want your visitors to see different sidebar widgets when they visit different pages. You may want a Contact Us form to show in your widgets on most pages, but that seems redundant on your Contact Us page. You can use these plugins to tell your site you would want to hide the Contact Us widget on the Contact Us Page. Both these plugins work well and you may like them better but I like to use the JetPack Widget Visibility option. “Simply hide widgets on specified pages. Adds check boxes to each widget to either show or hide it on every site page.” “Create your own widgetized areas and choose on which pages they show up – “Easy to use. Even with complex themes. Made my work much easier.” Display Widgets | Custom Sidebar | Custom Sidebars Pro COST: $0 | COST: $0 | COST: $19 year
  • 64. 8Because you can get similar functionality elsewhere without loading your WordPress website full of resource hogging and oft trouble making plugins: 7. Google XML Sitemaps This plugin is both resource heavy, and if you use the Yoast WordPress SEO plugin I mentioned above it has XML Sitemaps included. “This plugin will generate a special XML sitemap which will help search engines to better index your blog.” COST: $0 8. Any Plugin That Sends Emails From Your WordPress Website It may seem like a cool idea to send your email marketing from your WordPress website, but it is not. I tried it years ago and my site came to a screeching halt. In addition most of your mail will go to your clients spam folder. Plus you just don’t have as many features as you can get from MailChimp. Just use Mailchimp. Or Aweber. Or even Constant Contact, Happy Grasshopper, Emma, or iContact.
  • 65. Real Estate WordPress Plugins WE DON’T RECOMMEND
  • 66. 1 Plugin We Don’t Recommend Because you should have a Responsive design that adapts to mobile screens and not a plugin that creates a different site: 1. WPtouch Mobile Plugin I hope that you are not looking for a plugin to make your Real Estate website mobile friendly. Most WordPress Themes and ultimately websites that are built today are Responsive. Meaning they respond to different size screens and give a seamless mobile experience for all screens. But if your site is not responsive then plugin will help you get it mobile-friendly. “Make your WordPress website mobile-friendly with just a few clicks.” COST: $0
  • 67. Real Estate WordPress Plugins WE DON’T RECOMMEND
  • 68. 2 Plugins We Don’t Recommend Because the Equity Framework that we build on has them baked in: 1. Simple Custom CSS If you are going to style your website using the Styles.css then you can not use the master file. If you upgrade your theme all your custom CSS with disappear. Many themes come with a Custom CSS section… but they are usually a small box somewhere obscure with no line items. This plugin creates a CSS Page that will not disappear when you update and is a full screen with line items. Even gives you warnings if your code is not right. “Add Custom CSS to your WordPress site without any hassles.” JetPack has a custom CSS setting, but I do not use it because the jetpack plugin disconnects every once in a while. COST: $0 2. WordPress Button Plugin MaxButtons Buttons play a big part in lead capture and user experience. Contact Us, Sign Up Here, Download This, Read More, etc. If you’re not sure how to make nice looking buttons on your site this plugin is easy to use and works well. “A CSS3 button generator for WordPress that’s powerful and so easy to use that anyone can create beautiful buttons.” Most themes come with built-in short code for building buttons, I just make them with html and CSS, if that sounds foreign to you this plugin is great. MaxButtons | MaxButtons Pro COST: $0 | COST: $19 or $99 if want all their skins
  • 69. Real Estate WordPress Plugins WE DON’T RECOMMEND
  • 70. 5 Plugins We Don’t Recommend Because they put too much strain on your database: 1. Broken Link Checker  You can check your broken links here:  http://www.brokenlinkcheck.com/ 2. Yet Another Related Posts Plugin  Use JetPack Related Posts or Linkwithin 3. Any Plugin That Sends An Email From Your Website  Explained Above. Use MailChimp. 4. WordPress Popular Posts  Explained Above. Use JetPack Related Posts or Linkwithin 5. Google XML Sitemaps  Explained above. Use Yoast WordPress SEO
  • 71. Summary  If you have a WordPress Real Estate Website chances are you are using WordPress plugins or have a need for one. Plugins in general are a good thing. But not always. Sometimes they can cause some real problems on your site.  If you decide you want to use them to make your site better make sure you protect yourself.  We have reviewed 49 popular WordPress plugins for Real Estate and made suggestions based on our experience using them.  We hope that this will help you when deciding what plugins are best for your website. IF YOU NEED A WORDPRESS REAL ESTATE WEBSITE WE MAY BE ABLE TO HELP YOU: www.JasonFox.me Real Estate Websites