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Jason Parker
Jason Parker

I gave this presentation on social media and self-promotion to the Ga. Society of CPAs chapter meeting in Savannah on May 20, 2010.

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The Social Media Revolution
Welcome to the social Web
What can social media do for me? Social media is a communication channel that allows you to deliver your message to a wider audience, reach out to new and existing customers and get feedback from them that will help improve your practice.
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Your blog is home base. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Originally, the place to answer “What are you doing right now?” in 140 characters or less. Now, an expansive social network – 21 million unique visitors in March Open sharing on the public platform leads to a wide audience for your posts. “ Hashtags” allow topic-focused conversations. Tweets tagged #accounting reached 18,000 people in about 8 hours.
Facebook The King Kong of social media (at the moment), Facebook has nearly 500 million registered users. Personal profiles, “fan” pages and groups allow individual users to share a variety of content types. Facebook had over 132 million unique visitors in March.
Customer Opinions In social media, the consumer has the power. Opinions and reviews of your business and customer interactions will spread far beyond your office or customers’ immediate friends. Look at sites like Yelp.com , Angieslist.com or Kudzu.com to see what clients are saying about your business. You may also be able to correct any listing errors.
LinkedIn A business focused site for professional networking. LinkedIn had almost 15 million unique visitors in March. Groups allow exchange of information on industry news, job leads and hiring opportunities.
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Thank you and please join us! ,[object Object],[object Object],[object Object],[object Object],Jason Parker, Social Media Manager for SCAD. May, 2010.

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CPA Presentation

  • 1. The Social Media Revolution
  • 2. Welcome to the social Web
  • 3. What can social media do for me? Social media is a communication channel that allows you to deliver your message to a wider audience, reach out to new and existing customers and get feedback from them that will help improve your practice.
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  • 7. Twitter Originally, the place to answer “What are you doing right now?” in 140 characters or less. Now, an expansive social network – 21 million unique visitors in March Open sharing on the public platform leads to a wide audience for your posts. “ Hashtags” allow topic-focused conversations. Tweets tagged #accounting reached 18,000 people in about 8 hours.
  • 8. Facebook The King Kong of social media (at the moment), Facebook has nearly 500 million registered users. Personal profiles, “fan” pages and groups allow individual users to share a variety of content types. Facebook had over 132 million unique visitors in March.
  • 9. Customer Opinions In social media, the consumer has the power. Opinions and reviews of your business and customer interactions will spread far beyond your office or customers’ immediate friends. Look at sites like Yelp.com , Angieslist.com or Kudzu.com to see what clients are saying about your business. You may also be able to correct any listing errors.
  • 10. LinkedIn A business focused site for professional networking. LinkedIn had almost 15 million unique visitors in March. Groups allow exchange of information on industry news, job leads and hiring opportunities.
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Notes de l'éditeur

  1. Benefits: low cost (most expensive component is time), easy in/easy out, instant messaging, measurement
  2. Broaden awareness, position yourself and firm as capable, added value to your customers, forum
  3. How many have a website? Blogs are typically more interactive than websites, allowing commenting and more approachable presentation, a two-way conversation where a website is a one-way channel. No need for intimidation regarding design or coding services like blogspot and wordpress.
  4. If you represent individuals, FB allows you to take advantage of word of mouth of individual customers, where it might not work as well with corporate clients.
  5. How many of you have called a biz on the phone? ‘take a survey after the call’ is like asking for a review.
  6. You and your colleagues best practices, hiring, info exchange
  7. Start small and focused. No one is going to find you unless