The document provides an overview of using social media for real estate businesses. It discusses what social media is, why it's important for businesses, the major social networks like Facebook, LinkedIn, Twitter and YouTube. It outlines five rules for an effective social media strategy including setting goals, engaging with customers, providing value, measuring results, and refining the strategy. The document cautions against spamming users or leaving negative comments unaddressed. It also presents a case study and recaps the key points about developing an effective social media presence.
3. Presentation overview
01. What is social media?
02. Why is social media important for your business?
03. What are the big social networks?
04. The 5 social media 'playbook' rules
05. What NOT to do
06. Case study
07. Re-Cap
14. Fact
It is irrelevant if you personally use or believe in
the value of Social Media. It is what matters to
your current and future clients, prospects and
colleagues.
20. • Founded 2002
• 175 million registered users
• Generated $522 million revenue in 2011
• 2,447 employees
• 1.8 million registered users in South Africa
en.wikipedia.org/wiki/LinkedIn
21.
22. • Founded 2006
• 500 million registered users
• Generated $150 million revenue in 2011
• 900+ employees
• 1.1 million registered users in South Africa
en.wikipedia.org/wiki/Twitter
27. 2.03
Billion
Dollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk
28. 2.03
Billion
Dollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk
29. Born 28 June 1971, Pretoria, South Africa.
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk
30. • Founded 2005
• 800 million unique users a month.
• Generated $1.3 billion revenue in 2011
• 700+ employees (estimated)
• 1.7 million users in South Africa (estimated)
en.wikipedia.org/wiki/YouTube
31. • 72 hours of video uploaded per minute
• 12 years of content uploaded everyday
• 4,380 years of content, every year
YouTube.com/t/press_statistics
32.
33.
34. • Founded 2004
• 955 million active users
• Generated $3.71 billion revenue in 2011
• 3,976 employees (June 2012)
socialbakers.com/facebook-statistics
37. Active users in the last 2 weeks
5,322,520
socialbakers.com/facebook-statistics
38. " Facebook's mission is to make the world
more open and connected. People use
Facebook to stay connected with friends and
family, to discover what's going on in the world,
and to share and express what matters to
them."
newsroom.fb.com
52. • Don't filter fan comments/reviews
• Don't hard sell or spam fans inboxes
• Don't be afraid of negativity
• Don't leave negative comments un-responded to
• Don't respond in anger / frustration.
• Don't start this, if you not going to commit to it.
60. • Strategy
• Engage
• Action
• Measure (make sure you know upfront how you will)
• Refine your campaign
• Stay committed
• Remember the 'dont's'
• You can do it. You can.