3-year look that begins with assessment and ends with client as leading mobile marketer x-vertical. Presented at IAB Conference in 2012/2013 to showcase in-market media products and mobiel tactics used in ways that exceeded brand client expectations and leveraged mobile when and how it's supposed to be.

1. Mobile’s unique attributes make it the most
powerful consumer touch-point. We must
focus on what mobile can do that no other
medium can.
!
It’s about socialization, location, immediacy,
and personalization.

2. 51
4th LARGEST U.S. RETAILER
“WINNING IN INTERCONNECTED RETAIL”

3. 20122011
OWNED MEDIA
PAID MEDIA
2010
PATH TO #1
MOBILE-OPTIMIZED SITES TABLET/iPAD APP MORE IN STORE
SMARTPHONE APPS LOCAL MOBILE DISPLAY AUGMENTED REALITY
SMS COST-PER-INSTALL REWARD & GAME LAYERS
MOBILE DISPLAY MOBILE RICH MEDIA HYPERLOCAL MOBILE DISPLAY
QR CODES MOBILE VIDEO DEVICE BRIDGING
ZOOVE ** TABLET RICH MEDIA
SHAZAM
GEO-FENCING

4. NFC IN-STORE INTERACTIVE MOBILE SHOWROOMS
TABLET APP GAMING LAYERS
GEO-FENCING
SOCIAL TV